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In conversation with Babar Khan Javed, this episode explores the advertising and marketing niche of journalism. How he became interested in it? Does he have a degree in journalism? How long he has been working in profit? Is it profitable? What is the model to protect the beat of advertising and reporting? How has he learned writing about this genre? What is the secret sauce of deconstructing the how’s and why’s of the advertising market? What was the reason Amazon and eBay companies were not working in Pakistan? Are these big companies paying taxes in Pakistan? How sustainable niche-specific model is? How important data can be in defining influencer marketing space? Tune in to know more about influencer marketing, consumer protection, freedom of speech, and negative liberation!

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