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100% my type on paper – what made Love Island so successful?
Cast your mind back to the summer of 2017. In the UK, there was one TV show that everyone was talking about - regardless of whether or not they actually watched it. That show was Love Island.
The show captured the imagination of the nation, gathered column inches and TV coverage left, right and centre and spawned a host of catchphrases that surfaced everywhere, from memes to t-shirts.
But, what made Love Island such a hit? And, what can brands and youth marketers learn from its success - both in terms of things they can apply in their own world and in terms of getting involved in the Love Island conversation this time around? Well, that’s the focus of this episode of our podcast.
Ahead of the launch of Love Island’s 2018 series, we were joined by Will Worsdell, co-founder of startup The Park and former controller of marketing and media at ITV.
We talk about what Love Island’s formula for success was and is, how you can get involved online by being part of the community rather than trying to set the tone and what might be in store for this year’s show.
For full show notes for this episode visit the http://thenative.com/118
This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.
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Cast your mind back to the summer of 2017. In the UK, there was one TV show that everyone was talking about - regardless of whether or not they actually watched it. That show was Love Island.
The show captured the imagination of the nation, gathered column inches and TV coverage left, right and centre and spawned a host of catchphrases that surfaced everywhere, from memes to t-shirts.
But, what made Love Island such a hit? And, what can brands and youth marketers learn from its success - both in terms of things they can apply in their own world and in terms of getting involved in the Love Island conversation this time around? Well, that’s the focus of this episode of our podcast.
Ahead of the launch of Love Island’s 2018 series, we were joined by Will Worsdell, co-founder of startup The Park and former controller of marketing and media at ITV.
We talk about what Love Island’s formula for success was and is, how you can get involved online by being part of the community rather than trying to set the tone and what might be in store for this year’s show.
For full show notes for this episode visit the http://thenative.com/118
This episode of The Native Podcast is brought to you by ASDIE, the Annual Summit for Digital Innovation in Education, which takes place in London on Thursday 19 July. Book your ticket now, and use the code POD10 to get a 10% discount!
The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.
If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!
Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.