Sign up to save your podcasts
Or
Share #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37)
Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0
[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions
-----
Episode Summary:
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.
-----
Quotes of the Episode:
"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn
"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav
-----
About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.
View all episodes
By MeasurelabFull show notes, transcript and AI chatbot - https://shorturl.at/adrZ9
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0
[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions
-----
Episode Summary:
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.
-----
Quotes of the Episode:
"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn
"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav
-----
About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.
More shows like The Measure Pod
View all
The Analytics Power Hour
167 Listeners
Techmeme Ride Home
941 Listeners
MarTech Podcast ™ // Marketing + Technology = Business Growth
160 Listeners
Humans of Martech
5 Listeners
The Analytics Engineering Podcast
28 Listeners
The Rest Is Politics
3,271 Listeners
Measure Up
4 Listeners
How I AI
4 Listeners