US Airways: Tweeted a graphic image in response to a customer complaint.

Home Depot: Tweeted a racist image involving college game day mascots.

Samsung: Paid celebrities to promote phones but they were seen using iPhones.

NYPD: #MyNYPD campaign backfired with users sharing negative experiences with police.

GAP: Tweeted an insensitive promotion during Hurricane Sandy.

Kenneth Cole: Linked Egypt’s revolution to their spring collection.

Best Buy: Tweeted about Serial podcast involving a murder in a store.

Chase: Faced backlash for a tweet shaming poor financial decisions.

CNN: Tweeted about the Wonder Woman movie with a male-only image.

Krispy Kreme: Used “KKK Wednesday” to promote an event, not considering the connotation.