Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.

In this episode, Bijan explains how TikTok's contextual environment enables real-time trend participation that doesn't exist on other platforms. He shares their evolution from traditional campaign metrics to holistic business outcome measurement, and discusses how Tiktok’s automation tools have transformed the agency's role from campaign management to strategic partnership focused on overall client growth.

What You'll Learn in This Episode:

• How Vuja Dé Digital leverages TikTok's discovery-commerce fusion to reduce customer journeys from 12 steps to 2-3 steps
• The strategy of approaching audiences as cultural insiders through trend-based, contextually relevant content creation
• Why 96% of TikTok's influence goes unaccounted for in traditional attribution tools and how to measure true business impact
• How to validate creator partnerships based on business outcomes rather than just organic reach metrics
• The evolution of agency value from hands-on campaign management to strategic business outcome achievement in the automation era

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their content-forward, educational approach to business.

What You'll Learn in This Episode:

• How Trademark Beauty achieved 60% year-over-year growth by leveraging TikTok's integrated platform
• The strategy behind using GMV Max to automatically optimize ad spend toward high-performing content and creators
• How TikTok Shop's interactive and informative style of connecting with buyers led to reduced return rates
• The impact of using TikTok for targeting messaging to browsers and recent purchasers
• How participating in consistent TikTok campaigns and utilizing platform-specific features drives significant sales spikes

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Hearst Magazines has proven that listening to your audience pays off with concrete results. Their Blind Date series achieved 3 TikTok videos in a row that each hit a million views, demonstrating the power of audience-first content creation.

Beyond organic success, Hearst Magazines has found ways to improve advertising performance while reducing spend across their magazine brands. By aligning editorial content with branded partnerships and focusing on native storytelling, they're delivering better results for advertisers while building stronger audience connections.

What You'll Learn in This Episode:

• How Cosmo's Blind Date series achieved three TikTok videos in a row that each hit a million views
• The strategy behind building specific brand identities (Cosmo for relationships, Seventeen for growing up)
• The strategy behind improving ad performance while reducing spend through content alignment
• Why native storytelling works for both editorial content and brand partnerships on TikTok
• The importance of creating relatable ad content that connects with editorial topics

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.

In this episode, Nancy and Virginia share how their full-funnel strategy of incorporating educational, entertainment, and sales content into their paid campaigns resulted in a remarkable 75% reduction in CPAs, and why they view TikTok as their future.

What You'll Learn in This Episode:

• How Natal app achieved a 75% reduction in CPAs by blending educational, entertainment, and sales content in their TikTok campaigns
• The strategy of providing immediate value through actionable health tips to build trust with women facing medical dismissal
• How one organic C-section recovery video drove hundreds of direct app signups before any paid promotion
• The long-term perspective of investing in TikTok as a platform where their future target demographic is already building relationships

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers."

In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially multiplied their testing capabilities, allowing them to experiment and find the best ways to communicate their unique value to consumers. To top it off, GMV Max has already delivered 20% growth despite being in the early stages of their TikTok Shop journey.

What You'll Learn in This Episode:

• How Juvenon scaled from creating 20-30 pieces of content weekly to 50-100 by leveraging TikTok’s affiliate network
• The measurable 10-20% sales increase across other platforms (Shopify, Amazon) attributed to TikTok Shop activity
• Why giving creators the same script but allowing their unique interpretations creates exponentially more effective ad variations
• The strategy behind Juvenon's early 20% growth with GMV Max and their plans to test Smart Plus for further expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Natalie Plain, CEO and founder of Billion Dollar Beauty, saw her 12-year-old patented BrowBuddy tool gain new momentum on TikTok. After one organic video from a creator in Texas went viral, generating $10,000 in sales, the company put Spark ad spend behind it and achieved 3X growth in just one week.

In this episode, Natalie shares how her problem-solution based beauty company pivoted quickly to embrace TikTok Shop 18 months ago, starting with just one product and expanding to over 50 items. She explains how the platform has fundamentally changed her business by providing unprecedented distribution opportunities that weren't possible during the product's first decade on the market.

What You'll Learn in This Episode:

• The strategy that turned that initial success into 3X growth in just one week using Spark ads
• How Billion Dollar Beauty expanded from one product to over 50 items on TikTok Shop in 18 months
• The approach to building relationships with creators through gifting and maintaining those connections over time
• How TikTok's direct consumer communication enabled Billion Dollar Beauty to develop new versions of the BrowBuddy based on immediate customer feedback

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Kayla, Director of Influencer Marketing, and Amanda, Director of Performance Marketing at VEGAMOUR, discovered that by creating a strategic feedback loop between creative and performance, they could harness TikTok's power for their hair growth and wellness brand. The leading plant technology company, known for their GRO Hair Serum, has seen remarkable success by focusing on influencer-generated content (IGC), which has driven 90% higher conversion rates compared to brand-created assets.

In this episode, the VEGAMOUR team shares how they scaled IGC by 73% year over year and developed a full-funnel approach that goes beyond last-click attribution. By partnering with their third-party measurement platform, they uncovered CPAs that were 51% lower than traditional attribution models showed, proving TikTok's significant halo effect across their entire business. They explain why transitioning from primarily low and mid-funnel campaigns to include top-of-funnel initiatives has been crucial for sustainable growth.

What You'll Learn in This Episode:

• How VEGAMOUR scaled influencer-generated content by 73% year-over-year after seeing 90% higher conversion rates with IGC compared to brand-created content
• Why their third-party measurement platform revealed CPAs 51% lower than last-click attribution suggested
• The strategic shift from focusing solely on conversion-oriented campaigns to adopting a full-funnel approach with video view and traffic campaigns
• How VEGAMOUR uses post-purchase survey data to quantify TikTok's halo effect on overall business sales
• Why TikTok Shop's frictionless checkout experience has become instrumental in accelerating the brand's growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Catalina Leyva, Director of Retention and Social Commerce at MaryRuth’s, shares how TikTok Shop became a key growth lever for the brand—unlocking both community trust and cross-channel impact.

After just two to three creators organically drove over $200,000 in GMV in a single month, the MaryRuth’s team realized they had tapped into something they hadn’t seen anywhere else. By pairing that momentum with paid strategy and scaling creator outreach through automation, they built a high-performing engine of authentic content, product education, and commerce.

In this episode, Catalina shares how that TikTok-first approach didn’t just boost performance on-platform, it created a halo effect across Amazon and Shopify, driving a 30–40% lift in sales on key SKUs and influencing consumer behavior across the funnel.

What You’ll Learn in This Episode:

• How just 2–3 creators organically generated over $200,000 in GMV in a single month
• How TikTok Shop created a uniquely authentic space for creators to build trust through real product reviews
• Why combining organic creator momentum with paid ads accelerated brand growth
• The shift from manual creator outreach to automated scaling, fueling reach across key demographics
• How bundles and Super Brand Day activations drove a measurable spike in Amazon performance
• The quantifiable halo effect TikTok had on both Amazon and Shopify, including a 30–40% lift in certain SKUs
• Why authenticity and transparency became pillars of MaryRuth’s brand identity on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From the very beginning, Waterboy placed their bet on TikTok and it paid off. With a conviction that the platform was the best place to launch and grow, they focused their energy on building a highly engaged, authentic community. That decision shaped the entire business.

Their first major breakthrough came during presale. The team hit send on a text message, and traffic flooded their site. They sold out of inventory in under an hour, an "aha moment" that confirmed TikTok’s power to drive real-time demand.

Over time, their approach evolved from purely organic to layering in creators and paid campaigns. Still, TikTok remained the heartbeat of their brand, where culture, authenticity, and community came together.

That momentum spilled beyond the platform. They began to see halo effects on Amazon and in retail. More importantly, TikTok became a proof point in conversations with major retailers like Target and Walmart, helping them show up as a digitally native brand with real community traction.

For Waterboy, TikTok wasn’t just a marketing channel, it was the launchpad for everything that followed.

What You’ll Learn in This Episode:

• How Waterboy built a community of loyal followers before ever launching their product
• The “aha moment” when their pre-sale sold out in just one hour thanks to TikTok-driven demand
• How their TikTok-first strategy evolved from organic to paid to creator-powered storytelling
• The ripple effect of TikTok success across Amazon and retail
• How their presence on TikTok helped them unlock retail partnerships with major stores like Target and Walmart
• Why authenticity and community-first content remain central to their brand’s DNA

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Mike and Connor, founders of Waterboy, took their functional hydration brand from zero to sold-out success through TikTok's authentic community-building power. With three specialized electrolyte formulas targeting different needs—after a night out, post-workout, and everyday use. They chose TikTok as their primary marketing channel because it was the platform they felt they could "have a shot with a fresh start" regardless of follower count.

In this episode, the Waterboy founders share how a single casual video posted while driving to get mail unexpectedly exploded to 100,000 views and 8,000 followers overnight. Their authentic approach quickly built a community of 25,000 TikTok followers and a 17,000-person SMS list, which ultimately sold out their entire initial production run within just one hour of launching their pre-sale campaign.

What You'll Learn in This Episode:

• The authentic communication style that helped them build a community of 25,000 followers and 17,000 SMS subscribers before even launching their product
• Their "aha moment" when they sent the pre-sale text message and watched their entire production run sell out in one hour
• How their TikTok-first approach allowed them to connect directly with customers to identify pain points and improve both product and experience

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.