Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.

Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful halo across channels, including brand search spikes so strong that last month “Neuro Gum” was searched on Amazon more than “gum.”

What You’ll Learn in This Episode:

• How daily content and consistency led to a first viral video after six months and changed internal support for TikTok.

• A playbook for blending organic creator wins with GMV Max to set a ROAS goal and extend content life beyond 7–30 days.

• How LIVE selling nearly every day for a year and a half drives sales, real-time customer feedback, and sharper product messaging.

• How to use TikTok campaigns to create sustained seven-day reach that mirrors a rolling viral effect.

• Ways to track halo impact when data is fragmented, including brand search as a proxy and shifting search ads to brand terms.

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

When Founder and CEO Shaina Rainford couldn’t crack TikTok, her 14-year-old son Jayden Rainford stepped in, and everything changed. Within weeks, Bask and Lather went from struggling for 500 views to pulling millions per video. Their TikTok momentum doubled daily revenue through LIVE selling and grew their affiliate network to more than 140,000 creators, turning TikTok into the brand’s most powerful sales channel.

By combining Shaina’s operational discipline with Jayden’s creative instincts, the duo built a self-sustaining TikTok ecosystem fueled by affiliates, organic reach, and automation. Through GMV Max, they scaled profitably without losing control of ROAS, while strategic LIVE sessions and rapid adaptation to algorithm changes kept Bask and Lather at the top of the haircare category.

What You’ll Learn in This Episode:

• How Bask and Lather scaled to 140,000 affiliates through TikTok’s automated affiliate system

• The strategy that doubled daily revenue through TikTok LIVE selling

• How GMV Max automation helps maintain strong ROAS and identify high-performing content

• Why even “low-performing” videos can become top ads when tested through GMV Max

• How Bask and Lather’s fast adaptation to trends keeps them leading in a saturated market

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-year-old grandmother drove $100K in sales and $20K in commission with nearly 5M views.

Tanner and Hayton break down how multi-generational creators became the brand’s edge, why disciplined testing matters, and how early adoption of GMV Max unlocked periods of 100% to 300% month-over-month growth. Tanner explains the halo effect on Amazon and retail from TikTok demand, while Hayton details the day-one mentality behind one-to-one creator support that keeps the organic flywheel spinning.

What You’ll Learn in This Episode:

• How MOSH scaled an affiliate program to 35,000 creators while keeping content quality high

• How a 70-year-old grandmother drove $100K in sales and $20K in commission from one video

• How MOSH used GMV Max to trigger 100% to 300% month-over-month growth periods

• How multi-generational creator portfolios (college student, mom, grandmother) expanded reach and lifted overall brand demand

• How TikTok created a cross-channel halo effect that showed up in brand search on Amazon and supported retail expansion

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Taking a brand from zero to six figures in its first month on TikTok Shop, and seven figures the month after, is not an accident. It takes the right strategy, the right creators, and the right platform tools.

Global Key Account Manager Devin Martin of Outlandish shares how building a robust affiliate network, tapping into TikTok Shop campaigns, and using GMV Max to find the right audiences can drive explosive results for brands on the platform. Martin walks through how leaning into seasonal campaigns like Black Friday, Cyber Monday, and Mother's Day unlocked massive visibility and sales, with one campaign driving a 20% GMV uptick and others delivering a 30 to 40% increase in new visitors. His perspective offers a practical playbook for any brand looking to hit the ground running on TikTok Shop.

What You'll Learn in This Episode:

• How one food and beverage brand went from launch to seven figures a month in under 90 days on TikTok Shop

• Why TikTok Shop campaigns like Black Friday and Mother's Day are some of the most powerful visibility tools available to brands

• Why affiliates are the single biggest value add that TikTok Shop brings to brands

• How tapping into niche communities beyond your core audience can unlock unexpected growth

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Dorian is on a mission to democratize game creation for women and queer creators, and TikTok has been central to making that vision a reality.

Founder and CEO Julia Palatovska explains how building a community of passionate creators, leveraging Spark Ads to amplify organic content, and using TikTok to connect the right fans with the right games helped Dorian achieve 10x growth in both user base and revenue. Palatovska walks through how the synergy between Dorian's creator community and TikTok's audience has become their biggest growth engine, with some creators now building seven-figure games on the platform entirely solo or in small teams. Her story is a testament to what happens when you build a platform for an audience that has long been underserved.

What You'll Learn in This Episode:

• Why TikTok was the natural home for Dorian's female and queer creator community

• How Spark Ads helped amplify organic creator content in a way that felt authentic to both creators and fans

• Why creators who deeply understand their own fandoms consistently outperform traditional studio-made content

• How Dorian achieved 10x growth in user base and revenue since starting their TikTok advertising journey

• Why experimenting with every available tool and doubling down on what works is the best approach for any app getting started on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Gorgie did not just market on TikTok. The brand was built on it, from product concept to flavor selection to the faces on their cans.

Digital Project Manager Enil Shale Moon explains how building a community-first strategy on TikTok, cultivating a wide network of affiliates, and running GMV Max campaigns helped Gorgie become the number one fastest growing energy drink in the natural channel. Moon walks through how Gorgie used TikTok to crowdsource product decisions in real time, how a test launch of a new powder format sold out within weeks driven entirely by affiliate videos, and how a both breadth and depth approach to creator partnerships has become one of their most powerful growth engines. For Gorgie, TikTok is not just a marketing channel. It is where the brand lives.

What You'll Learn in This Episode:

• How Gorgie used TikTok community feedback to shape their product, ingredients, and format before launch

• Why a breadth and depth approach to affiliate partnerships drives both reach and lasting brand loyalty

• How GMV Max campaigns helped Gorgie scale paid media while freeing the team to focus on creative and strategy

• Why testing new product ideas on TikTok before a full launch has become a core part of their innovation process

• Why tapping into affiliates early is the single most important move for any brand getting started on TikTok Shop

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising.

Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTok Creator Marketplace transformed their results, and how a willingness to run the most unexpected creative, from trending sounds to surreal, random moments, has become their biggest competitive advantage. Her approach is a reminder that on TikTok, the stranger it is, the better it tends to work.

What You'll Learn in This Episode:

• How scaling creator volume through Creator Content at Scale and TikTok Creator Marketplace drove a surge in conversions
• Why the most unexpected creative concepts consistently outperform polished, brand-forward content
• How Brigit identifies which creator videos to put spend behind each week
• Why leaning into trending sounds, dances, and niche humor works even in a traditionally serious category like finance
• Why removing creative bias and trying everything is the best advice for any brand getting started on TikTok

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TikTok is not just a branding platform. For brands willing to rethink their creative approach, it can become one of the most powerful channels for driving real business results.

Anish Dalal, Co-founder and CEO of Sapphire Studios, shares how creative velocity, search-driven content, and a performance-first mindset have helped brands fundamentally change how they think about TikTok. Dalal walks through how tripling creative output helped a leading e-commerce brand cut their cost per acquisition by 40%, and how building content specifically around TikTok search gaps lowered another brand's customer acquisition costs by 17 to 20%. His perspective offers a practical, actionable look at what separates brands that treat TikTok as an afterthought from those driving measurable outcomes.

What You'll Learn in This Episode:

• Why creative velocity is one of the biggest unlocks for brands running paid ads on TikTok

• How to use Creator Search Insights to identify content gaps and drive lower cost conversions

• The product point of view creative technique that pushed thumb stop ratios from 15% to 30 to 40%

• How to source fresh creative inspiration by finding organic content with 10x likes to followers ratio

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok.

Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zorn led their evolution from early creator experiments that drove app installs for under a dollar to a sophisticated strategy that combines awareness, educational content, and performance ads. His approach shows how a ticket marketplace with no single core audience used TikTok to reach fans everywhere, in real time.

What You'll Learn in This Episode:

• How an early creator experiment drove app installs for under a dollar and sparked TickPick's TikTok strategy
• Why building a full funnel content approach, from awareness to performance, has been key to sustainable growth
• How Smart+ reduced manual effort and lowered cost per install significantly
• Why raw, organic-feeling content that slips the brand in naturally outperforms traditional ads
• Why the biggest piece of advice is simple: don't overthink it, just get the content out there

—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

​​Knowt grew 519% on TikTok from H1 to H2 by going all in on the platform, and it started with a single Saturday post that nobody saw coming.

CMO Ramya Ravuri explains how leaning into TikTok's organic culture, empowering creators to iterate fast, and layering in the right paid tools helped Knowt become one of the fastest-growing student learning platforms. Ravuri led their evolution from organic posting to a scaled paid strategy built on Smart+ campaigns and mobile measurement, giving her the confidence to spend six figures a month on TikTok ads. Her approach shows how TikTok became the most efficient channel for reaching students, testing creative, and driving real subscribers, not just installs.

What You'll Learn in This Episode:

• How Smart+ campaigns and mobile measurement unlocked confident, results-driven ad spend

• Why thinking like the user, not the brand, is the key to TikTok creative that converts

• The creative formula that drives downloads and subscriptions, not just impressions

• How organic TikTok growth took Knowt from 13,000 users to millions

• Why embracing an authentic, creator-first approach was their biggest competitive advantage

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This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.