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Obaid meets with Chris Walker, Founder and CEO of Refine Labs, to discuss all things demand generation, content marketing, and B2B media companies.
Obaid meets with Devin Reed, Head of Content at Clari, to discuss his 'rabbit hole' theory, how he implemented it at Gong, and their thoughts on memorable content marketing.
Obaid meets with Rand Fishkin, Co-founder of SparkToro, and former Founder and CEO of Moz, to discuss how Rand thinks about SEO, topic creation, and audience research today.
Obaid meets with Anthony Kennada, Co-founder & CEO of AudiencePlus, previously CMO of Gainsight, Hopin, and Front. Anthony goes over his Owned Media Playbook, which goes over how to build and monetize an owned audience in five steps. Obaid and Anthony also discuss why building an owned audience is important, as well as the changes and events that led us here.
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