By AB Tasty
The podcast currently has 3 episodes available.
AB Tasty's VP Marketing Marylin Montoya sits down with Jonny Longden of Journey Further, a performance marketing agency. Jonny believes anyone can do experimentation as long as you have two ingredients: a strong desire and tenacity to implement it.
AB Tasty's VP Marketing Marylin Montoya sits down with Chad Sanderson, head of product - data platform at Convoy. He breaks down the most successful types of experimentations (based on company size and growth ambitions) and why experimentation should be considered a discipline.
AB Tasty's VP Marketing Marylin Montoya sits down with Ronny Kohavi, one of the pioneers of experimentation. He shares a humbling reality check: Most ideas will fail (and why that's a good thing).
The podcast currently has 3 episodes available.