You’ve probably heard about the 10,000-hour rule—the idea that mastery in anything needs 10,000 hours of practice.

But what if there's more to being an expert than just the clock?

Let's explore a new approach.

We know that clients want experts, not jacks-of-all-trades. So, it's time for brokers to shine in their niche rather than trying to be all things to all clients.

Tune in to this week's Mortgage Broker Acceleration podcast, where Ash Playsted and James Veigli explore the difference between technical expertise and perceived expertise.

We discuss the importance of self-belief, confidence, and how these qualities can make you a standout expert in the industry.

The bottom line? Balancing technical skills with a killer perception game is the secret to making your mark as a broker.

The Key Questions 

• Is technical expertise or perceived expertise more crucial in the mortgage broking business?
• How can brokers position themselves as experts?
• What strategies can brokers employ to cultivate a perception of expertise?

What You’ll Discover 

• Why brokers often focus on technical skills and how this can have a negative impact on business (0:30)
• How having confidence in client interactions can ensure better results (7:52)
• What success really means and how team expertise matter (13:37)

Accelerate Faster

• You can visit Broker Ideas Group to learn more about us, access special events and download useful resources designed exclusively for mortgage brokers.
• Want to work with James, Ash and the BIG team to grow your mortgage business faster? Our Growth Coach team can help you. Let's talk!