By Broker Ideas Group
Being a successful mortgage broker is not about how many loans you write, working hard, or winning awards. It’s about building a sustainable, high-performing business that works with or without you
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The podcast currently has 212 episodes available.
Marketing is the one thing I get asked about the most… unfortunately.
I say unfortunately because it’s the #1 thing most brokers think will solve their problems, but it’s usually the last thing that actually will.
It’s the single biggest waste of time and money I see in the industry.
Time and money spent on websites, digital marketing, social media, content, newsletters, and the list goes on and on.
Marketing itself isn’t a waste of time and money. Far from it. It’s the way brokers (and mortgage business owners) approach it that’s wasteful and wrong.
In this episode of Mortgage Broker Acceleration, I share why all marketing is not created equal; there’s what makes you feel good, and there’s what works. If you’d prefer to stop wasting your time and money, I suggest you listen in.
UPDATE: Starting this month you’ll notice something different about the podcast.
After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we’ve decided to go our separate ways in business and part ways as great friends.
I’m excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you’ll enjoy it… and I know your business will thank you for it.
So, keep listening… and let’s get into it.
Enjoy.
Want to accelerate faster?
If I only had 7 minutes to share the most important secrets to success as a mortgage broker and business owner… what would I say?
Well I gave myself the challenge.
Look back over my 20 years in this industry and the 200+ episodes of this podcast (over 70 hours of content!) and start the clock.
In this episode of Mortgage Broker Acceleration, I go through 7 key insights from reviewing everything and running it through my filter of working with ambitious and successful brokers right now.
UPDATE: Starting this month you’ll notice something different about the podcast.
After over 200 episodes alongside the man, the myth, the legend… Mr Ash Playsted… after loads of insights, discussions and laughs… we’ve decided to go our separate ways in business and part ways as great friends.
I’m excited to continue the podcast solo… bringing you a new flavour… with the latest insights and strategies from my work with ambitious brokers and high performing mortgage businesses. I think you’ll enjoy it… and I know your business will thank you for it.
So, keep listening… and let’s get into it.
Enjoy.
Want to accelerate faster?
Olympian’s don’t spend their lives training and preparing to win a Silver or Bronze.
They go for the maximum result.
They go for Gold.
Most mortgage business owners, on the other hand, spend their lives building and operating their businesses… without a specific result in mind.
They just want to help people and earn a living.
Very few actually think about the End Game… let alone maximising it (and bringing it forward).
Contrary to popular misguided opinions these days…
The whole point of business is to make money.
And that money drives the life you want.
Now you can certainly have a purpose driven business that delivers amazing outcomes for clients and makes a difference in the community, and you can have fun with your team along the way… but…
Your #1 priority should be driving towards a goal, an End Game, that “gold medal” result (which in business is passive income and asset value creation).
In this episode of Mortgage Broker Acceleration, we discuss this concept of defining your End Game and introduce key strategies in The Earnings Matrix and The Multiplier Matrix. Whether your ideal End Game is 1-year or 10-years away, you need to understand this now.
Want to accelerate faster?
A lot of our clients are using acquisitions as a strategy in their mortgage businesses.
We help them think clearly, make the right decisions, and maximise the opportunities.
Many mergers and acquisitions are ill thought out, and leave a lot of money on the table due to incomplete strategies and under-resourced businesses.
There are two different types to consider:
Trail book acquisition - simply buying a client list and trail income.
Mortgage business acquisition - more complex involving purchase of a client list and trail income, but also systems, key staff, referral partnerships, branding, offices and so on.
Both can be used effectively, depending on the desired outcome.
Both require the right strategy and tactics to make them worthwhile.
If you don’t have a sound strategy (and reason) to acquire loan books and/or businesses, you can quickly have your head under water… physically stretched for time and also financially.
In this episode of Mortgage Broker Acceleration, we discuss the key factors to consider in this space.
Want to accelerate faster?
Do you want to get off the tools?
Work more ‘on’ your business rather than ‘in’ it?
I hear this like a broken record.
A throw away statement.
Often from brokers who have no intention or desire to do it.
Being a mortgage broker, helping clients and writing loans… is easy.
And most brokers love it.
Building and operating a mortgage business… is hard.
And most brokers hate it (or aren’t good at it).
I find it bizarre that most are trying to run away from the very thing they are good at and enjoy… and towards something that is tough, a completely different skill set, and something they will not enjoy.
So, instead of following the masses, the first question to ask is:
Why get off the tools? (a seemingly simple, but deep and complex question)
And then second, if the decision and goal is to remove yourself from writing loans, the question becomes:
How to get off the tools? (a simple solution, but deep and complex tactics)
In this episode of Mortgage Broker Acceleration, we discuss the concept and desire for getting off the tools properly, so you can ask yourself the right questions, make the right decisions, and then act with clarity and intent (and not do something you’ll regret!).
Want to accelerate faster?
Bigger is not always better; it’s what you do with it that counts.
So they say.
This could be the most crass or cliche way to start an email ever.
But, there’s an appropriate analogy here for a mortgage business.
I assure you.
Because in business…
Bigger is not always better; it’s the profit and value creation that counts.
But unfortunately… most brokers focus on the wrong things:
In fact.
A lot of brokers, even the “successful” ones (I put successful in quote marks because the industry rewards the wrong things, measuring success incorrectly):
In this episode of Mortgage Broker Acceleration, we discuss the concept of having a profitable mortgage business model, and the dangers of being caught (or stuck) in the middle.
Want to accelerate faster?
This week's episode of Mortgage Broker Acceleration is special.
I have a ninja business-building guest with me, taking the seat of Ash for the week.
This episode is for the serious mortgage business builders.
A behind the scenes look at how our business grew by 500% in the space of a couple of years, and simultaneously went from almost full reliance on me to virtually zero reliance on me.
This is not a one-off case study either.
We’ve helped a number of mortgage brokers achieve similar levels of success through our 10X advice and coaching program.
In this episode of Mortgage Broker Acceleration, meet the business system genius behind the growth of BIG, and learn smarter and easier ways to develop your business, build systems and lead a high-performance team.
Want to accelerate faster?
I am giving you permission to work less and earn more.
Now let’s take a step back… because it’s not that simple.
I’ve worked with hundreds of brokers over the last 15 years.
Some who are just making ends meet, to those making seven-figures a year (in personal income, not settlement commissions / revenue).
You want to know the common thread, that is consistent among brokers, regardless of how much they earn?
They all keep working hard, full-time hours, Monday to Friday, 9-5… and more.
Many sit at the desk all day, even when there is no work to do, or they are completely unproductive.
And then there’s some, too many in fact, that think it’s ok (or expected) to work nights, weekends and holidays.
Let me tell you that both of these situations are B.S.
Don’t settle for it.
This episode of Mortgage Broker Acceleration runs deep on our society and mindset. Don’t skip it. We discuss the unconscious “need for 9-5”, linking being busy to being valuable, and how most brokers have an outdated belief system that is stopping them from working less and earning more.
Want to accelerate faster?
There are levels of how hands-off you can go in business.
From zero, i.e. you are responsible for everything!
To completely, i.e. you are responsible for nothing.
Most brokers want to end up somewhere in between.
They love what they do.
But they want flexibility to have a life, travel and follow passion projects.
I’ve personally been at both ends of the spectrum. Having a business that was essentially “all me” and also a business that ran independently of me. Both have pros and cons for sure.
In this episode of Mortgage Broker Acceleration, we discuss the different levels of systemisation (we call it Go Hands-Off), how to think about them and progress through the ranks. Note this month is all about systems, but it runs deeper than that, which you’ll find out when you listen in.
Want to accelerate faster?
Building systems, processes, workflows, automations and so on is a MUST in business.
I know that.
You know that.
Even the guy down the street… who is not in business… knows that.
Because without systems you have a mess… fly by the seat of your pants... business.
The problem I see working with brokers, is the definition of systems, and the extent and depth of their installation… is vague and half-baked.
Take an easy example.
Brokers with little-to-no systems, they know this and know they need to do something about it… which is a good thing. Because if they stop working, everything stops.
Here’s where it gets tricky and dangerous.
Brokers who do have a lot of systems in their business, think their systems are really good and are kicking goals, but in reality it’s primary school level at best. If they stop working, some things keep working because of a support team in place, but many things stop and break without them.
A lot of brokers have a basic system for the loan process, but have virtually no systems for lead generation, referrals, partnership nurture, marketing, admin, HR, team performance, client care, reporting, and so on.
In this episode of Mortgage Broker Acceleration, we discuss the purpose of systems and the various levels of ‘system achievement’ needed to go from solo broker to true business owner that is not required in any way.
Want to accelerate faster?
The podcast currently has 212 episodes available.
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