What happens when the thing you’re “supposed” to build stops fitting the life you actually want?
In this episode of 10,000 Tabs, Kim talks with photographer and writer Rachel Larsen Weaver about the subtle shifts that change the direction of our work—and our lives.
Rachel began her career as a high school English teacher before picking up a camera while raising young children and writing a blog. What started as a creative outlet slowly evolved into a photography business. But even after finding success, she realized she had built parts of her business around what she thought people wanted—rather than what felt most true to her.
That realization led to a radical shift: abandoning the industry’s fast, photography model and instead creating “long-form sessions”—24-hour storytelling experiences where Rachel travels to families’ homes, stays overnight, and documents life as it unfolds.
The result? A business that feels more aligned, more human, and ultimately more successful.
Along the way, Kim and Rachel explore what it means to trust your instincts, build a life around your values, and redefine success in ways that prioritize time, relationships, and creativity.
In this conversation, Kim and Rachel discuss:
Why many entrepreneurs build businesses around what people think they should offerThe moment a failed product launch revealed a deeper misalignmentWhy building something slightly new, rather than complete reinvention, can be enough to stand outWhat a trip to...wait for it...Great Wolf Lodge taught Rachel about compassion and perspectiveHow to hold your values when the world pushes you towards productivity and profit10,000 Tabs is a podcast about how people navigate change when the path forward isn’t obvious.
Each episode explores the moments when something shifts—when the version of life or work that once made sense no longer fits, and the next chapter hasn’t fully revealed itself yet.
Through candid conversations with founders, creatives, leaders, and everyday people, the show explores how we make meaning, find clarity, and move forward anyway.
Find Rachel Larsen Weaver: Website | Instagram Find Kim Wensel: Website | Instagram | LinkedIn