02:55 - Writing sales copy is a recurring topic on the show. Here’s why Jaimee believes it’s worth talking about.

07:10 - Jaimee recalls how she started her agency and fell under James’s influence.

09:03 - In 12 years, James and his community have exerted major influence on this guest’s business.

11:18 - It’s been established that copy is important, but why specialize in it?

13:02 - Jaimee’s marketing style is different from that of many suppliers out there…

16:34 - When you combine Cialdini’s Influence book and Rackham’s SPIN Selling, the result is a winning style of copy.

26:42 - It must be asked: what effect does Jaimee see AI having on copywriting?

32:04 - James sees a lot of problems with relying wholly on an AI copywriter.

37:53 - If you take away any copywriting tips from this episode, one should be to understand your customer.