In thinking about how to celebrate the 100th episode I started to wonder why I even cared that it was the 100th episode. Like is the number 100 really better than say the number 83? 

Why do we care so much about the number 100? Listen in to learn why we gravitate towards whole numbers, regulate our behaviors to achieve them and unconsciously use the roundedness of the price as a proxy for quality. 

Who knew so much of our behaviors are influenced by numbers. 

Drink of the Week: Perfect 10!

Julie Brown:

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