The Unconventional RD Podcast

101: Adding Passive Income Streams to Your Insurance Based Business - Klara Knezevic


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This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice.

Klara joined my course in early 2019, so she's been at this for about four years now, and she has so much wisdom to share about what's worked and what hasn't in her online marketing efforts.

In this episode, Klara talks about: 

  • Where she got the idea to start using SEO to boost her private practice
  • What her website traffic was like before and after implementing a blogging strategy
  • Ways that she’s used her blog to generate income in her business
  • How she uses the income earned through blogging to benefit her team

Klara also talks about how her team shares the blogging workload and some of the additional ways that she plans to expand the online arm of her business in the future. Listen now to hear her story.

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Find the notes for this episode at: www.theunconventionalrd.com/episode101

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The Unconventional RD PodcastBy Erica Julson

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