Welcome back to episode #5 (out of 6), where I review my 2024 digital marketing predictions. 🥳

In today's episode I'm talking about my fifth 2024 trend prediction: The Importance of Personalization and Good User Experience

Last year, I predicted that personalized marketing and providing a good user experience will become key metrics for building a strong brand with loyal fans.

Was I correct? Let's find out!

SUBSCRIBE to my podcast for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #4 (out of 6), where I review my 2024 digital marketing predictions. 🥳

In today's episode I'm talking about my third 2024 trend prediction: Email Marketing Becomes Popular Again

Last year, I predicted that creators would double-down on email and that it would become a cornerstone for more online business owners.

Was I correct? Let's find out!

SUBSCRIBE to my podcast for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #3 (out of 6), where I review my 2024 digital marketing predictions. 🥳

In today's episode I'm talking about my third 2024 trend prediction: The Rise of Social Media SEO

Last year, I predicted that creating social media content to rank in Google (instead of just going viral on social) would become a thing.

Was I correct? Let's find out!

SUBSCRIBE to my podcast for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Welcome back to episode #2 (out of 6), where I review my 2024 digital marketing predictions. 🥳

In today's episode I'm talking about my second 2024 trend prediction: Diversifying Beyond the Publisher Model

Last year, I believed that content creators would start pivoting beyond just the "rank and bank" model (i.e., creating content that ranks in Google and earning ad revenue from that traffic). 

Was I correct? And what, exactly, are people pivoting into? Let's find out!

Did you find this helpful?

SUBSCRIBE to my podcast for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. 

These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today.

This year, I'm trying something different. 

Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend.

Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms

Last year I predicted that people would optimize their content for Google’s AI overviews and other AI-search interfaces, like ChatGPT and Perplexity.

Was I correct? Let's find out!

Did you find this helpful?

SUBSCRIBE to my podcast for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

⭐️ Free Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ The Candid Creator Newsletter: https://www.theunconventionalrd.com/the-candid-creator-newsletter/

My personal list of 10 essential tasks to promote your content to get the maximum reach after publishing.

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🌟 Learn exactly how to grow your audience with long-form, search-based content 👉 https://www.theunconventionalrdbb.com/search-savvy/

📋 Download the FREE blogging checklist here: https://the-unconventional-rd.ck.page/3efe921e88

Read the full blog post here: https://www.theunconventionalrd.com/promote-your-blog/

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Did you find this helpful? SUBSCRIBE to my podcast for more content creation and online business tips.

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✅ TOP TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.* 👍 My FAVE internal linking tool (Link Whisper): https://linkwhisper.com/ref/1831/

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🔥 HOW I CAN HELP YOU:

🌟 Search Savvy Membership: https://www.theunconventionalrdbb.com/search-savvy/

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Connect with Erica!

⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

It’s true.

I’m ditching the high-ticket course model.

After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course …

 … I’m over it.

(No shame to anyone who still operates within this business model, I just feel like I’m outgrowing it.)

💎 Here’s why:

00:00 - 00:20: Intro 00:21 - 00:47: It's Stale 00:48 - 01:15: Too Many People Are Doing It 01:16 - 01:54: I've Grown 01:55 - 04:35: I Want to Expand 04:36 - 05:17: I Want to Be Inclusive 05:18 - 05:57: I Want to Diversify 05:58 - 08:59: I Want to Create Sustainability 09:00 - 09:55: I Want to Help People and Enjoy Life 09:56 - 12:47: Final Sale Info

Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?

👉 Here's the link to sign up now: https://www.theunconventionalrdbb.com/last-chance-lifetime/

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Connect with Erica!  ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

Today, I'm coming with a personal episode. 

I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. 

But I know that not everyone reads my emails, so, at the suggestion of one of my students, I decided to hop on here and record a podcast episode about this as well.

I hope this resonates with you as much as my email did.

I have never received so many email replies as I did to this one.

And if you're NOT yet on my email list and want to get updates like these, sign up here!

Want to enroll in SEO Made Simple before I close the "lifetime access" option for good?

Here's the link to sign up now. 

(I'll be closing enrollment by end of day, Tuesday, April 23rd, 2024.)

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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

Free vs paid content... how do you decide??

When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales.

But that couldn't be further from the truth!

Let me show you the value of free content and how it integrates with and supports your paid offers.

The good news - you're probably overthinking it!

Read the full blog post here:  https://www.theunconventionalrd.com/free-vs-paid-content/

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TIMESTAMPS: 00:00 - 01:50 - Intro 01:51 - 05:41 - Tip 1: Don't Worry 05:42 - 10:41 - Tip 2: Strategy 10:42 - 13:21 - Tip 3: Email 13:22 - 15:56 - Tip 4: Quality 15:57 - 18:24 - Tip 5: Progression 18:25 - 25:11 - Tip 6: Monetize 25:12 - 26:51 - Wrap Up

Did you find this helpful?  SUBSCRIBE to my channel for more blogging and online business tips.

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🔥 HOW I CAN HELP YOU:  🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/ 🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/

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✅ TOP EMAIL TOOLS I USE & RECOMMEND: *Please note these are affiliate links. I may earn a commission if you purchase through these links.*

👍 My FAVE email marketing platform (ConvertKit): https://partners.convertkit.com/snzl3ssnn9nq 👍 INCREDIBLE tool for segmentation: https://rightmessage.com?fp_ref=erica51 👍 The BEST deadline tool (Deadline Funnel): https://deadlinefunnel.com/taf/14120

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Connect with Erica! ⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD ⭐️ Instagram: https://www.instagram.com/theunconventionalrd/

As you probably know, SEO is my jam for getting eyeballs on your content initially.

But then what?

You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally.

That's where building a community comes in.

And one of my favorite (and free) ways to build a community is with Facebook groups.

I've been running my group, The Unconventional RD Community (SEO + Scalable Selling Systems) since 2017.

And I'm not exaggerating when I say it is the cornerstone of my business today.

In this video, I'm sharing 10 fresh ways Facebook groups can benefit your online business (especially in the age of AI).

Want more help creating a BRAND? Join the EXPAND membership here: https://www.theunconventionalrdbb.com/expand-membership-trial/

Read the full blog post here: https://www.theunconventionalrd.com/facebook-groups-for-business/

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TIMESTAMPS:

00:00 - 04:39 - Intro  04:40 - 08:57 - Facebook Groups vs Pages vs Profiles  08:58 - 14:09 - Public vs Private Groups  14:10 - 17:12 - Community 17:13 - 22:10 - Branding 22:11 - 24:23 - Email 24:24 - 26:01 - Traffic 26:02 - 27:12 - Privacy 27:13 - 28:25 - Authority 28:26 - 30:17 - Referrals 30:18 - 30:50 - Network 30:51 - 33:41 - Money 33:42 - 34:58 - Advertising 34:59 - 35:55 - Wrap Up

Did you find this helpful?

SUBSCRIBE to my channel for more blogging and online business tips.

◽️◽️◽️◽️◽️◽️

🔥 HOW I CAN HELP YOU:

🌟 EXPAND Membership: https://www.theunconventionalrdbb.com/expand-membership/

🌟 SEO Made Simple Course (free training to learn more): https://www.theunconventionalrdbb.com/free-seo-masterclass-today/

◽️◽️◽️◽️◽️◽️

Connect with Erica! 

⭐️ Facebook Community: https://www.facebook.com/groups/TheUnconventionalRD

⭐️ Instagram: https://www.instagram.com/theunconventionalrd/