The Unconventional RD Podcast

By Erica Julson

What's The Unconventional RD Podcast about?

Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you're in the right place.

Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

Download our free app to listen on your phone

The Unconventional RD Podcast episodes:

04.22.2024
THIS Is Why I'm Ditching High-Ticket Courses...
It’s true. I’m ditching the high-ticket course model. After 3 years of successfully selling my high-ticket (to me, that’s ~$1k+) signature course … … I’m over it. (No shame to anyone who still operates within this business model, I just...
04.17.2024
Should I Burn It All Down?
Today, I'm coming with a personal episode. I actually sent out an email about this to my list a few weeks ago, opening up about some of the struggles I'm currently experiencing as a mompreneur. But I know that not...
04.10.2024
How to Make Your Free & Paid Content Work Together (to grow your biz!)
Free vs paid content... how do you decide?? When you're first starting out online, it's easy to worry that giving away "too much" will torpedo your sales. But that couldn't be further from the truth! Let me show you the...
04.04.2024
10 New Ways to Use Facebook Groups for Business (#2 is
As you probably know, SEO is my jam for getting eyeballs on your content initially. But then what? You've got to give people a reason to stay, come back, and, most importantly, seek you out intentionally. That's where building a...
03.26.2024
How to Create Raving Fans: Your 5 Step Playbook
I'll be honest... creating a community of raving fans doesn't happen overnight. BUT there are 5 specific things you can do to transform your passive followers into superfans who will become your brand's biggest cheerleaders and look forward to everything...
02.08.2024
Why You NEED an Email List in 2024
If you've been on the fence about whether or not to start an email list, this video is your official sign to get started! No matter what marketing channels you use to grow your audience, building an email list will...
01.24.2024
Don't Know Your Niche? Listen Up.
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. How many times have you heard, “The riches are in the niches”, or “When you speak to everyone, you speak...
01.18.2024
7 Reasons Why Your Blog Is Not Making Money
If you've been publishing content on your site, but you're not making any money (yet) - chances are it's due to one of these 7 reasons.
01.02.2024
6 Digital Marketing Trends to Watch in 2024
In this episode, I’m sharing 6 digital marketing trends to watch in 2024. After listening, you’ll be WAY ahead of the curve and won’t get caught off guard by the changing online landscape. Plus, I'm reviewing last year's predictions to...
11.14.2023
Avoid THESE Mistakes If You Want to Grow in 2024 and Beyond
A new era of search is coming - is your website/brand ready? In this episode, we'll discuss the most common blogging mistake I've seen from bloggers who were hit by the Helpful Content Update in September 2023, plus my best...
11.08.2023
Google's Helpful Content Update 2023 + Future-Proofing Your SEO Efforts
In this episode, I'm discussing Google's September 2023 Helpful Content Update and its impact on food and nutrition bloggers. We chat about what Google says "helpful content" is, how you can make sure you're in alignment with best practices, and...
10.03.2023
6 Quick SEO Wins (That Take 20 Min or Less to Implement)
After analyzing hundreds of websites, I’ve noticed that there are a few common SEO mistakes that come up again and again, but are (thankfully) relatively quick fixes. If you’re an experienced blogger, hopefully, you already have most of these things...
09.14.2023
How to Find Blog Post Ideas in 30 Minutes or Less | 6 Quick & Easy Tips
Totally stumped on what to blog about next? Get out of your creative rut and let me show you how to come up with 30+ blog post ideas in 30 minutes or less. Use these strategies to dump all your...
08.30.2023
A Quick, FREE Way to Find Your Top 10 Keywords
Ever wonder how people find your website via Google? Curious about what people are typing into the search bar to find you? Today, I’m sharing a quick way to find your top ten keywords in two minutes, completely free. Prefer...
08.22.2023
How Do I Make Time For My Blog? 3 Proven Methods from a 12 Year Blogging Veteran
If your plate is full and you're wondering, "How do I make time for my blog?", then this episode is for you. I'm sharing 3 key ways you can blog without it taking over your life. Yep, you can make...
08.15.2023
Grow Your Audience WITHOUT Social Media - It's Possible!
When it comes to growing an audience online, most people's brains instantly go to social media... But guess what? That is NOT the only (or even the best) way to gain a following! You CAN grow a ginormous audience... ......
08.08.2023
The 3 Blogging Business Models - Which One Are You?
After helping hundreds of dietitians get started online, I've discovered there are just THREE main Blogging Business Models. .. ... but most people DON'T KNOW which bucket they fall into... ... and thus are focused on the WRONG THINGS for growing...
06.21.2023
125: How I'm Pivoting My Business In 2023 {Life Updates!}
This week's episode is straight from the heart. No show notes, just some personal updates on how things will be changing around here for the rest of 2023. Tune in to find out what's been going on behind the scenes...
06.05.2023
124: This Simple Hack Got Me 7,000+ Email Subscribers
This week on the podcast, I’m coming at you with a quick tip episode. I’m going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion. Honestly, the answer...
05.29.2023
123: How to Find Your Niche as a Dietitian
If you’re a dietitian who’s thinking about starting a business, you’ve probably heard all about the importance of niching down. But… what if you don’t know your niche? What are you supposed to do? In this episode, I’ll walk you...
05.22.2023
122: 8 New AI Tools Coming to the Google Ecosystem
As promised, in this episode I’m going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago. As I said last week, the bulk of this conference was centered around...
05.15.2023
121: 3 Huge Changes Coming to Google Search (+ How to Adapt)
On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year. This year, the focus of 90% of what they presented was...
05.08.2023
120: 20 Tips for Staying Motivated on the Road to Mediavine
This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students. Once a month, I do a one-hour live call for students where I answer their questions,...
05.01.2023
119: How to Become a Trustworthy Source of Health Information Online
If you’ve been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness). And within this concept of EEAT, Google repeatedly...
04.24.2023
118: Impacts of the March 2023 Core Update on Health & Food Blogs
As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible. ...
04.17.2023
117: How The Autism Dietitian Earns a Full Time Income Online Without 1:1 Work - Brittyn Coleman
If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up. Today, I'm chatting with Brittyn Coleman, also known as The Autism...
04.10.2023
116: The Power of Passive Income Streams for Creating Space in Your Life & Business - Melanie Betz
This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story. She joined the...
04.03.2023
115: 6 Quick SEO Tips That Take Less Than 20 Minutes to Implement
Today I’d like to do something a little different on the podcast. I’d like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete. ...
03.20.2023
114: Why You Should Teach Online Before You're "Ready" - Cynthia Samanian
This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you...
03.13.2023
113: From Squarespace Blogger to Multiple 6-Figure Online Business Owner - Sarah Almond Bushell
If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's...
03.06.2023
112: (Belated) Birthday Ask-Me-Anything
To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever. If they dropped any questions in the post, I...
02.27.2023
111: Insights from the Gen AI Conference with Chrissy Carroll
In this episode, I’m chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event. First, we chat about...
02.20.2023
110: How to Future-Proof Your Business in the World of AI
This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?” I was so excited...
02.13.2023
109: Free vs Paid Content: How to Make the Distinction
One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?" If you're putting out a bunch of...
02.06.2023
108: SEO for Dietitians: How to Skyrocket Your Website Traffic
This episode is all about search engine optimization, or SEO. SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course. So I wanted to...
01.30.2023
107: How to Make Extra Money as a Dietitian - 27 Best Ways
If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian? This question comes up a lot because the reality is...
01.23.2023
106: Building an Online Business Empire as a Husband and Wife Dietitian Team - James Marin
Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia. They have been running their business together for almost a decade and it's gone through many iterations. It started...
01.16.2023
105: 12 Key Factors for Growing Your Business to Multiple Six Figures
This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year? Over 45...
01.09.2023
104: 5 Digital Marketing Trends to Watch in 2023
It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends. If you've been a long-time listener of this podcast, you know that each year I put...
01.02.2023
103: Starting, Growing, Scaling, and Coasting - Understanding the Four Stages of Business - Jennifer McGurk
This week on the podcast, I’m talking with eating disorder dietitian and business coach Jennifer McGurk. Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business...
12.26.2022
102: Top 10 On-Page SEO Mistakes New Bloggers Make
After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I’ve found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content. ...
12.19.2022
101: Adding Passive Income Streams to Your Insurance Based Business - Klara Knezevic
This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both...
12.12.2022
100: A Week In the Life of Erica {a peek into my schedule, habits, and routine}
This week, we’re celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right? In this episode, I’m taking you behind the scenes to share what a typical week...
12.05.2022
099: Taking Messy Action: The Key for Online Business Success - Kristin Willard
Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is “perfect”? If so, you’re definitely not alone. However, I think you’ll be inspired to start taking action...
11.21.2022
098: Growing a Pediatric Online Biz - Malina Malkani
Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you. Today, I'm...
11.14.2022
097: 5 Innovative Ways to Stand Out in Your Niche
Do you feel like your business is in a super competitive niche? Are tons of people putting out helpful content and you feel like you’re always playing catch up? Or that you’re never really the one being cutting-edge or innovative...
11.07.2022
096: The Untapped Potential of Working With The Media - Amy Gorin
Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media! And I say “untapped” because this is a really amazing area that you could specialize in, yet relatively...
10.31.2022
095: 6 Ways to Recoup Your Investment In SEO {+ how long it might take}
If you’ve been thinking about investing in my course, SEO Made Simple, you may have had a few reservations about the investment. And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big...
10.24.2022
094: Make MORE Money by Doing LESS
When was the last time you REALLY took a look at how you’re spending your time in your business? Do you have clarity on exactly WHERE your income is coming from? Do you know what tasks are actually growing your...
10.17.2022
093: 16 Fabulous Black Friday Ideas For Your Business {Replay}
{2020 Replay} - Hope you enjoy! - - - - - - - - - - - - - - - - - - - - - - If you're brainstorming Black Friday or Cyber Monday sale ideas for your...

What's The Unconventional RD Podcast about?

Download our free app to listen on your phone

The Unconventional RD Podcast episodes:

THIS Is Why I'm Ditching High-Ticket Courses...

Should I Burn It All Down?

How to Make Your Free & Paid Content Work Together (to grow your biz!)

10 New Ways to Use Facebook Groups for Business (#2 is

How to Create Raving Fans: Your 5 Step Playbook

Why You NEED an Email List in 2024

Don't Know Your Niche? Listen Up.

7 Reasons Why Your Blog Is Not Making Money

6 Digital Marketing Trends to Watch in 2024

Avoid THESE Mistakes If You Want to Grow in 2024 and Beyond

Google's Helpful Content Update 2023 + Future-Proofing Your SEO Efforts

6 Quick SEO Wins (That Take 20 Min or Less to Implement)

How to Find Blog Post Ideas in 30 Minutes or Less | 6 Quick & Easy Tips

A Quick, FREE Way to Find Your Top 10 Keywords

How Do I Make Time For My Blog? 3 Proven Methods from a 12 Year Blogging Veteran

Grow Your Audience WITHOUT Social Media - It's Possible!

The 3 Blogging Business Models - Which One Are You?

125: How I'm Pivoting My Business In 2023 {Life Updates!}

124: This Simple Hack Got Me 7,000+ Email Subscribers

123: How to Find Your Niche as a Dietitian

122: 8 New AI Tools Coming to the Google Ecosystem

121: 3 Huge Changes Coming to Google Search (+ How to Adapt)

120: 20 Tips for Staying Motivated on the Road to Mediavine

119: How to Become a Trustworthy Source of Health Information Online

118: Impacts of the March 2023 Core Update on Health & Food Blogs

117: How The Autism Dietitian Earns a Full Time Income Online Without 1:1 Work - Brittyn Coleman

116: The Power of Passive Income Streams for Creating Space in Your Life & Business - Melanie Betz

115: 6 Quick SEO Tips That Take Less Than 20 Minutes to Implement

114: Why You Should Teach Online Before You're "Ready" - Cynthia Samanian

113: From Squarespace Blogger to Multiple 6-Figure Online Business Owner - Sarah Almond Bushell

112: (Belated) Birthday Ask-Me-Anything

111: Insights from the Gen AI Conference with Chrissy Carroll

110: How to Future-Proof Your Business in the World of AI

109: Free vs Paid Content: How to Make the Distinction

108: SEO for Dietitians: How to Skyrocket Your Website Traffic

107: How to Make Extra Money as a Dietitian - 27 Best Ways

106: Building an Online Business Empire as a Husband and Wife Dietitian Team - James Marin

105: 12 Key Factors for Growing Your Business to Multiple Six Figures

104: 5 Digital Marketing Trends to Watch in 2023

103: Starting, Growing, Scaling, and Coasting - Understanding the Four Stages of Business - Jennifer McGurk

102: Top 10 On-Page SEO Mistakes New Bloggers Make

101: Adding Passive Income Streams to Your Insurance Based Business - Klara Knezevic

100: A Week In the Life of Erica {a peek into my schedule, habits, and routine}

099: Taking Messy Action: The Key for Online Business Success - Kristin Willard

098: Growing a Pediatric Online Biz - Malina Malkani

097: 5 Innovative Ways to Stand Out in Your Niche

096: The Untapped Potential of Working With The Media - Amy Gorin

095: 6 Ways to Recoup Your Investment In SEO {+ how long it might take}

094: Make MORE Money by Doing LESS

093: 16 Fabulous Black Friday Ideas For Your Business {Replay}

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