To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever.

If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today.

Sit back, relax, and enjoy my (now belated) happy birthday ask-me-anything episode!

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Find the notes for this episode at: www.theunconventionalrd.com/episode112

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In this episode, I’m chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event.

First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone else in even remotely similar fields that she met there. We talk about what she hoped to learn by attending and some of the key takeaways that she gleaned from the speakers.

We then transition to talk about how Chrissy is currently using AI in her blogging workflow, and we hypothesize a bit on where AI may be headed in the future and how it might impact bloggers in the food and wellness space. We end with some recommendations from Chrissy on where we can go to learn more about AI. Have a listen now!

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Find the notes for this episode at: www.theunconventionalrd.com/episode111

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This episode is based on a question that someone in my Facebook group asked me: “In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?”

I was so excited to dig into this question and share my thoughts. I discussed:

• How AI is making a splash in the digital marketing world right now
• The potential future of search, SEO, and digital marketing
• Ways that online business owners can adapt

…and more. Listen in now to hear everything I had to say so you can future-proof your business in the world of AI.

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Find the notes for this episode at: www.theunconventionalrd.com/episode110

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One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?"

If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line?

That's the line of questioning that typically comes up when we talk about free versus paid content.

So in this episode, I want to give you six tips for understanding the differences between free and paid content and how they play together.

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This episode is all about search engine optimization, or SEO. 

SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course. 

So I wanted to take some time today and do a podcast episode on this topic because it’s incredibly value for online business owners.

In this episode, I’m talking about:

• What SEO is in layman's terms
• How SEO can help you grow your brand and your following online
• The REPS framework {four key strategies that you can use to get more visitors to your website}

If you’re currently publishing content on your website and not using an SEO strategy, this episode is for you. Tune in now.

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Find the notes for this episode at: www.theunconventionalrd.com/seo-for-dietitians

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If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian?

This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement our income.

In this episode, I'm sharing some of the best ways to bring in some extra cash as a dietitian. Tune in now to hear the 27 best ways to make more money!

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Find the notes for this episode at: www.theunconventionalrd.com/make-extra-money-as-a-dietitian/

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Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia. 

They have been running their business together for almost a decade and it's gone through many iterations. 

It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice. 

Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketing, online courses, and a membership site.

In this episode, we talk about: 

• How James and his wife figured out that they wanted to niche down into gut health
• How they leveraged their connections in the industry to go full-time in their business
• The highs and the lows of running a business with your partner
• How they continue to attract new clients without having to do any paid advertising 
• How they balance being business owners, partners, and parents

…and more. Have a listen right now!

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Find the notes for this episode at: www.theunconventionalrd.com/episode106

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This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year?

Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode. 

I categorized their responses into 12 core themes that came up again and again. These are the main concepts that these dietitians focused on in order to grow their businesses to multiple six figures.

Tune in now to hear what they had to say!

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Find the notes for this episode at: www.theunconventionalrd.com/episode105

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It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends. 

If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year. 

I also reflect back on my previous year's predictions to see how they held up.

So, tune in now to learn about how the digital marketing world played out in 2022 and where I see the industry heading in 2023.

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Find the notes for this episode at: www.theunconventionalrd.com/episode104

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This week on the podcast, I’m talking with eating disorder dietitian and business coach Jennifer McGurk. 

Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices. 

Jennifer has been at this for over a decade now and has so much wisdom to share.

In this episode, we talk about: 

• Jennifer's experience starting her first private practice in 2011
• What spurred her to expand from solopreneurship into a group private practice
• Why she decided to start a second business five years later to help other RDs build private practices themselves
• How she would go about starting a business again today if she was back at square zero

…and much more. Listen in now to hear this insightful conversation.

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Find the notes for this episode at: www.theunconventionalrd.com/episode103

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