The Unconventional RD Podcast

Today we are joined by dietitian Amy Gorin, and we are talking all about the untapped potential of working with the media!

And I say "untapped" because this is a really amazing area that you could specialize in, yet relatively few of us have even dipped our toes into this arena.

And spoiler alert: This type of work can be very lucrative. Amy earns over $200,000 per year as a media dietitian - like whaaaat!

In this episode, Amy breaks down the different types of media work available to dietitians and the 12 core steps you need to know in order to succeed.

Don't miss this one!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode096

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you've been thinking about investing in my course, SEO Made Simple, you may have had a few reservations about the investment.

And yes, it is an investment! Enrollment in my course currently costs around $1k, which is a big step for a lot of people, especially if you're newer to business or the online space.

I do offer a payment plan to make it more affordable, but still, the bottom line investment is the same.

And a question that I sometimes get from people before they enroll is - how long might it take for me to recoup my investment in this course?

And of course, there is no one universal answer for this, since it really depends on where your business is currently at and what your ultimate monetization goals are, but I thought on the podcast today I'd talk you through 6 potential ways you can make $1,000 after enrolling in my course and learning about SEO.

Hope you enjoy!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode095

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

When was the last time you REALLY took a look at how you're spending your time in your business?

Do you have clarity on exactly WHERE your income is coming from?

Do you know what tasks are actually growing your audience and bringing in leads?

And once you have those leads, how are you effectively converting them into customers?

I am 100% guilty of doing WAY TOO MUCH, thinking that I had to keep creating and producing new trainings and new offers to keep the excitement going in my business and earn consistent revenue.

But the reality couldn't be further from the truth.

Tune in to learn how I started working LESS hours and making MORE money in the process.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode094

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

{2020 Replay} - Hope you enjoy!

- - - - - - - - - - - - - - - - - - - - - -

If you're brainstorming Black Friday or Cyber Monday sale ideas for your business, then this is the episode for you!

We review 16 highly effective Black Friday sales tactics that you can use to excite your audience and generate more sales.

Even if you don't have a product of your own yet, there are ideas for you in this podcast as well!!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the show notes for this episode at: www.theunconventionalrd.com/episode093

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

September 2022 was a wild ride for Google updates!

Google essentially rolled out THREE updates in short succession.

For today's podcast episode, I'm focusing in on the first update that Google rolled out - the Helpful Content Update.

We'll walk through the information that Google released about this update, including a list of questions to ask yourself to help determine whether or not the content on your website is actually helpful and worthy of a top spot in Google.

Then I will add my own unique commentary as well on top of Google's information to help you understand what action steps to take to make sure you're publishing high-quality, helpful content on your site.

Hope you enjoy!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode092

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you're still working a nine to five and are feeling super burnt out and ready to throw in the towel, this episode will probably really speak to you.

Today, I'm chatting with Aaron Owens Mayhew, a former clinical dietitian who hit massive burnout, then quit her job to hike the PCT for several months.

She came out the other side with a brand new business idea: selling dietitian-created meal plans for long-distance backpackers.

Now flash forward a few years, Aaron is making more money through her online business than she ever did in clinical.

In this interview, Aaron shares:

• When she knew it was time to leave her clinical job
• How she launched her business
• What her first digital products looked like
• What her products and business have evolved into
• Lessons she's learned along the way

She also talks about her experiences working and living on the road, and she shares some advice for anyone interested in that lifestyle as well. Have a listen!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode091

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

In this week's podcast episode, I'm doing something totally different. Instead of talking about my own experiences with blogging and online business or sharing some specific tips and tricks with you, today is going to be all about celebrating the successes of others.

I'm sharing 5 stories of dietitians who are running successful blogs and online businesses, with the goal of highlighting some of the unique ways people in this space are absolutely crushing it online and using blogging to grow their businesses and income.

These stories of blogging success will leave you feeling inspired to take action no matter what niche you're in or what monetization method you ultimately aspire to. So, grab a cup of coffee and tune in!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode090

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast, I'm chatting with Cindy Chou about her unconventional career journey from mechanical engineer to chef to dietitian and how she's in the process of building an online business that fuses together these different skill sets.

Cindy shares her experience getting started with YouTube, food blogging, and how she has combined her passion for cooking and oncology nutrition to create an online business that is uniquely suited for her.

She brings a unique perspective as a newer dietitian in the early stages of business building, and her story highlights the importance of taking action to gain clarity rather than waiting for clarity to arrive.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode089

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

In this episode, I'm talking about a topic that comes up often in my students-only Facebook group: feeling like all the good keywords in your niche are taken, meaning they have already been written about by highly authoritative websites and are now super difficult. So you have no idea what you could possibly write about on your site and actually rank.

You might be quick to blame it on the niche you chose, but 99% of the time, your niche is not the problem. The problem is the way you're thinking about keyword research.

So if you're in a rut and feeling like you have no shot to rank for anything in your niche, listen to this episode to learn some creative ways of looking for content topics to write about.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode088

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Curious to know what it's like to create a supplement line in your biz?

Ayla Barmmer, founder of FullWell, knows a thing or two about that.

Ayla created a high-quality prenatal supplement line from scratch, and she sat down with me to chat about her experience.

In this episode, Ayla shares:

• What the big picture process is like for creating your own supplement
• Pros and cons of creating a product from the ground up versus white labeling
• Why she believes more RD's should be entering the supplement space
• Some of the biggest lessons learned and mistakes that she made while growing her company
• What the typical profit margins are like in the supplement industry
• How she grew and expanded over time from just one prenatal vitamin product in 2018 to now five products under her brand and $5 million in annual revenue today

Tune in to hear her inspirational story.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode087

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.