In this episode, I’m talking about a topic that comes up often in my students-only Facebook group: feeling like all the good keywords in your niche are taken, meaning they have already been written about by highly authoritative websites and are now super difficult. So you have no idea what you could possibly write about on your site and actually rank.

You might be quick to blame it on the niche you chose, but 99% of the time, your niche is not the problem. The problem is the way you’re thinking about keyword research.

So if you’re in a rut and feeling like you have no shot to rank for anything in your niche, listen to this episode to learn some creative ways of looking for content topics to write about.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode088

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Curious to know what it’s like to create a supplement line in your biz? 

Ayla Barmmer, founder of FullWell, knows a thing or two about that.

Ayla created a high-quality prenatal supplement line from scratch, and she sat down with me to chat about her experience.

In this episode, Ayla shares: 

• What the big picture process is like for creating your own supplement
• Pros and cons of creating a product from the ground up versus white labeling
• Why she believes more RD's should be entering the supplement space
• Some of the biggest lessons learned and mistakes that she made while growing her company
• What the typical profit margins are like in the supplement industry
• How she grew and expanded over time from just one prenatal vitamin product in 2018 to now five products under her brand and $5 million in annual revenue today

Tune in to hear her inspirational story.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode087

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast, I'm doing something totally new: I'm auditing a dietitian's website live on the podcast!

In this episode, I’m sharing what this dietitian is doing well right now and what they can improve on in order to get more traffic from Google searches.

And as a bonus, I’m recording the whole thing on video so you can see exactly what I'm talking about as I analyze this website. 

Register to access the free video recording and watch me do an in-depth audit while providing valuable advice and suggestions that may be applicable to your own site as well.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode086

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This episode covers an important topic that doesn’t come up often in entrepreneurial circles: taking parental leave while self-employed. 

I sat down with Leanne Ray, freelance dietitian and new mom, to talk about how to make space for parental leave in your business so you can take time off without everything falling apart.

We share tips about how to start planning for your leave, creative ways to self-fund your leave, and how to keep your business alive without you for a few months.

Plus, we discuss our own unique experiences navigating this process and offer insight to other entrepreneurs on what to expect and how to prepare for leave.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode085

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Blogging can be a great way to earn money and grow your business online. But it’s no walk-in-the-park or get-rich-quick scheme. 

Blogging is hard work and a long-term game, and success isn’t guaranteed. In fact, one out of every three bloggers never make a dime from their websites.

In this episode, I’m talking about seven reasons why so many bloggers never make ANY money online. 

Plus, I give you suggestions for what to do instead so that you can be part of the majority making at least a part-time living online.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode084

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast I’m sitting down with one of my first podcast guests, Katie Dodd, to talk about her journey from full-time employee to now full-time entrepreneur. 

In this episode, Katie shares:

• How she made the difficult decision to leave her six-figure job to pursue entrepreneurship full-time 
• How she’s making MORE money now as an entrepreneur than she did in her full-time job
• What it felt like to watch her website traffic grow by 100x in less than a year
• Her biggest pieces of advice for growing a blog without working yourself into the ground
• How her revenue streams have diversified over the last two years
• The #1 thing she attributes for most of her entrepreneurial success

As a side hustler turned successful business owner and entrepreneur, Katie now helps other dietitians turn their entrepreneurial dreams into reality. Tune in to this episode to hear her inspirational story and learn how YOU can get started today, too.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode083

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If you’re considering rebranding your website but you’re not sure where to start or how to navigate the process, this one’s for you.

Rebranding can be a wise choice for some businesses, but it’s no easy feat. A website rebrand often involves a considerable amount of work and requires highly-specialized technical knowledge.

In this episode, I walk you through the step by step process to ensure a successful rebrand for your business. Plus, I share a brand new offer at the end. Grab a cup of coffee and tune in!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode082

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast I'm chatting with Laura Jean, an Australian dietitian on a mission to help health professionals build values-based businesses.

Laura's here today to share with us:

• How to discover what your values are.
• How to tell if you're currently operating in alignment with those values.
• What to do if you're not in alignment.
• How to start infusing your values more directly into your business.

By grounding your business or career in your values, you're more likely to feel satisfied and at ease in your work and attract the right clientele who would be best served by you and your unique self and skillset.

We tried to make this episode as helpful and actionable as possible so you can get clear on your values and then infuse those values into your life and business.

Hope you enjoy!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode081

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

If the point of SEO is to improve your rankings on Google, but you’re already ranking in the #1 spot when people Google your biz…then why bother with SEO? I mean, is it even necessary?

In this episode, I answer this burning question and explain why ranking #1 for your name or your brand name is actually not really helping you. 

Plus, I talk about the paradigm shifts that you have to make in order to start gaining an audience online AND how to know what type of content to create to grow your audience.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode080

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Ever wonder how people find your website via Google?

What are people typing into the search bar to find your website?

What specific words or phrases are directing people to YOUR website amongst the billions of others on the worldwide web? 

In this mini episode, I’m explaining how to figure out what your website is ranking for right now, or what your website shows up for in the Google search results. Plus, I’ll talk about the next step: implementing a strategy to direct your ideal clients to your website.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode079

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.