The Unconventional RD Podcast

Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia.

They have been running their business together for almost a decade and it's gone through many iterations.

It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice.

Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketing, online courses, and a membership site.

In this episode, we talk about:

• How James and his wife figured out that they wanted to niche down into gut health
• How they leveraged their connections in the industry to go full-time in their business
• The highs and the lows of running a business with your partner
• How they continue to attract new clients without having to do any paid advertising
• How they balance being business owners, partners, and parents

…and more. Have a listen right now!

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Find the notes for this episode at: www.theunconventionalrd.com/episode106

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This episode is inspired by a question that I asked in my Facebook group: who here runs a multiple six figure business and what were the biggest things you focused on to take you beyond 100k per year?

Over 45 highly successful dietitians weighed in with their thoughts. So I decided to share what these dietitians said in this episode.

I categorized their responses into 12 core themes that came up again and again. These are the main concepts that these dietitians focused on in order to grow their businesses to multiple six figures.

Tune in now to hear what they had to say!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode105

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

It's that time of year again, the time where we reflect back on how the previous year went and look ahead at upcoming trends.

If you've been a long-time listener of this podcast, you know that each year I put out an episode talking about digital marketing trends to watch for the coming year.

I also reflect back on my previous year's predictions to see how they held up.

So, tune in now to learn about how the digital marketing world played out in 2022 and where I see the industry heading in 2023.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode104

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week on the podcast, I'm talking with eating disorder dietitian and business coach Jennifer McGurk.

Jennifer currently runs two different businesses in the dietetic space: a group private practice that serves clients with eating disorders and a coaching business that helps healthcare professionals create successful, weight-inclusive practices.

Jennifer has been at this for over a decade now and has so much wisdom to share.

In this episode, we talk about:

• Jennifer's experience starting her first private practice in 2011
• What spurred her to expand from solopreneurship into a group private practice
• Why she decided to start a second business five years later to help other RDs build private practices themselves
• How she would go about starting a business again today if she was back at square zero

…and much more. Listen in now to hear this insightful conversation.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode103

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

After years of blogging and teaching over 750 people SEO best practices in my SEO Made Simple course, I've found that newer bloggers (or experienced bloggers who are new to SEO) tend to make the same mistakes when creating content.

In fact, it's so ubiquitous, that I almost have a mental list of things I quickly check when giving feedback on posts in my office hour calls. I thought I'd take that list out of my brain and share it with you on this podcast episode today.

Even if you've been blogging with an SEO strategy for a while, this list will still serve as a great check-in to make sure you haven't accidentally veered off track with your content over time, especially since best practices change over time.

So, tune in now to hear the top 10 on-page SEO mistakes new bloggers make.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode102

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week, I'm chatting with one of my SEO Made Simple students. Klara Knezevic is a dietitian who co-owns a large, insurance-based group private practice in Maryland, but who has also added a blogging arm to her business - both for additional income via ad revenue and as a way to attract new clients to her private practice.

Klara joined my course in early 2019, so she's been at this for about four years now, and she has so much wisdom to share about what's worked and what hasn't in her online marketing efforts.

In this episode, Klara talks about:

• Where she got the idea to start using SEO to boost her private practice
• What her website traffic was like before and after implementing a blogging strategy
• Ways that she's used her blog to generate income in her business
• How she uses the income earned through blogging to benefit her team

Klara also talks about how her team shares the blogging workload and some of the additional ways that she plans to expand the online arm of her business in the future. Listen now to hear her story.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode101

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

This week, we're celebrating 100 episodes of The Unconventional RD Podcast! And what better time than our 100th episode to get a little personal, right?

In this episode, I'm taking you behind the scenes to share what a typical week looks like for me as I juggle motherhood, marriage, and entrepreneurship.

I'm letting you in on my work schedule, my habits, my routine, and how I'm able to maintain a good work-life balance.

If you've been curious about what my life and business look like these days, I'm ready to shed some light here on this podcast episode today.

Sit back, relax, and enjoy this fun {and personal} episode!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode100

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Do you find yourself getting stuck in analysis paralysis in your business, overthinking everything and delaying action until you feel like everything is "perfect"?

If so, you're definitely not alone. However, I think you'll be inspired to start taking action - no matter how imperfect it may feel - after listening to this episode.

As you'll see in this guest interview with Kristin Willard, messy action taken consistently over time can lead to some fabulous results if you just keep going.

Each thing you try is a learning moment no matter how it turns out. And if you add up enough of those learning moments over many years, you will most likely find your way to some success online.

And Kristin's story is proof of that. Tune in to hear how taking messy action helped pave the path to success in her online business.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode099

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Have you thought about expanding your business from traditional one-on-one work into online revenue streams, but you're feeling totally uncertain about where to start or what that journey might look like? Then this is the episode for you.

Today, I'm talking with pediatric dietitian Malina Malkani about how she became known as a children's nutrition expert in the online space.

Malina published a book, runs several online courses, sells digital goods, and also does a ton of media and brand work. And she's rocking it on social media.

In this episode, Malina shares:

• How she started her business
• How she grew her audience through social media
• How she monetized her audience
• Which of her income streams is the most profitable
• Advice for those interested in starting an online business today

…and more. Tune in now to hear this entrepreneur's inspirational story.

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode098

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.

Do you feel like your business is in a super competitive niche?

Are tons of people putting out helpful content and you feel like you're always playing catch up?

Or that you're never really the one being cutting-edge or innovative in your space?

Today I'm going to review 5 ways to stay one step ahead so that you can stand out...

... no matter how many others are creating content around the same topics!

Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

Find the notes for this episode at: www.theunconventionalrd.com/episode097

Need help setting up your website? Join our FREE "How to Start a Website" tutorial.