Woohoo! It’s that time of year again when I review last year’s digital marketing predictions to see how well I predicted the future and then make my new marketing predictions for 2025. 

These prediction posts are some of my most popular content all year, so I can’t wait to share this year’s iteration with you today.

This year, I'm trying something different. 

Rather than releasing a mega-long 2+ hour episode with all my thoughts, I'm releasing one episode for each trend.

Today's episode reviews my first 2024 trend prediction: Optimizing for SGE and AI platforms

Last year I predicted that people would optimize their content for Google’s AI overviews and other AI-search interfaces, like ChatGPT and Perplexity.

Was I correct? Let's find out!

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