On this episode, Ami Kassar interviews Josh Nickell, VP of the American Rental Association (ARA), on the biggest challenges ahead for businesses in the equipment rental industry. 

Josh is a rental industry specialist focused on helping businesses get more out of less. Businesses, like rental, face new challenges and increased complexity and have the potential to reshape our economy.

Josh grew up in the rental industry as a 3rd generation rental entrepreneur. Over the last 20+ years, Josh has had the opportunity to run one of the fastest-growing rental companies in the country (4x Inc. Magazine — Inc. 5000 winner). In addition, he’s spent time at a national rental company, consulted with local rental companies, served as a board advisor for startups and rental marketplaces, and worked in rental-specific software for companies worldwide.

Recorded 01/17/2023.