If you think brand strategy is about adding more... think again.

In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering.

I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus.

These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion.

If you want to be seen as a strategist (as well as a designer), this is where it starts.

Press play.

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Episode 97 - Rethinking Customer Avatars: Apple or Spotify