Brand Strategy Unwankified

By Bec Hughes | Brand Strategy Mentor

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service.

If you’re over the jargon... more

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FAQs about Brand Strategy Unwankified:

How many episodes does Brand Strategy Unwankified have?

The podcast currently has 111 episodes available.

Brand Strategy Unwankified episodes:

August 19, 2025 111. How Women Succeed in the Design Industry with Anna Dower
In this podcast, I welcome one of the founders of The Designer Boss Summit, Anna Dower.
We go deep into the female experience in the design industry.
From money blocks, time and head space, confidence to lead, self-belief, role models to aspire to and platforms to get our voices heard, we explore what women need to succeed.
What I loved about this episode is the honest exploration of the female experience and the many rebirths we go through in our lives.
And what I love about Anna is how she balances being gently and authentically unfiltered.

>>> YOUR FREE TICKET to the Designer Boss Summit on 27-29 August 2025

About Anna Dower:
Anna is a graphic designer, entrepreneur, and sought-after creative mentor with 25 years of industry experience. She’s passionate about enlightening, empowering, and elevating the businesses of graphic designers who are eager to make their mark
Connect with Anna on Instagram

Connect with Bec Hughes:
Check out The Brand Method
Find me on Instagram
...more
49min
July 01, 2025 110. Brand Strategy Can't Predict the Future
We’ve been told that design should be quicker and more decisive. That strategy should make things certain and predictable, and guarantee success.
I want to challenge those ideas.
Because what if strategy isn't about logic and certainty at all? What if those things destroy creativity?
Instead, what if brand strategy is about invention, and re-imagination.
About finding the 'unbland' spaces and helping businesses take a calculated risk in an otherwise uncertain world.

Want to connect with me?
Subscribe to The Brand Brief
Free Brand Strategy Confidence Training
Find me on Instagram
Book a Strategy Springboard Sesh
...more
13min
June 24, 2025 109. 5 Simple Ways I've Uplevelled My Brand Strategy
If you’re already offering brand strategy and wondering how to sharpen your process, this episode’s for you.
I’m sharing 5 practical shifts I’ve made that have unlevelled my client experience and outcomes.
• Why I ditched the questionnaire
• A smarter way to share research
• The power of presenting in person
• How to stay curious longer
• Why ruthless simplification is your biggest value-add
Small, intentional changes that can elevate your strategy work in a big way.

Want to connect with me?
Free Brand Strategy Confidence Training
Find me on Instagram
Book a Strategy Springboard Sesh
...more
16min
June 13, 2025 108. Crafting a One Page Brand Strategy
Ever handed over a 30-page brand strategy doc no one read? Let’s fix that.
In this episode I'll share an approach your clients will love you for:
• The 7 elements every one-pager brand strategy should include
• Why simple brand strategy is smarter (and more powerful)
• How to position, prove, and differentiate a brand on one page
If you want your brand strategy to be understood and used, positioning your work as high value, this episode is your blueprint.

Want to connect with me?
Check out The Brand Method
Find me on Instagram
Book a Strategy Springboard Sesh
...more
14min
June 02, 2025 107. Pricing to Make More Money with Your Pricing Queen
Jaz, aka Your Pricing Queen, sharing all her wisdom on pricing your creative work.
In the value packed episode we cover:
• Mistakes creatives make with pricing
• Charging your worth vs charging your value
• Creating solutions based on 'problem pathways'
• Getting the right product and pricing mix
As so much more!

About Jaz, Your Pricing Queen:
Jaz is the driving force behind Your Pricing Queen. She's helped hundreds of freelancers, creatives, and designers find pricing confidence so they can know their worth, charge their value and run highly successful creative businesses
Connect with Jaz on Instagram
Explore the Creative Business Kitchen Website

Want to connect with Bec?
Check out The Brand Method
Find me on Instagram

...more
36min
May 27, 2025106. Design Gaps that Strategy Fills
Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.
Vague briefs that leave you guessing
Research that doesn’t go anywhere
Design without a clear purpose
Over-investing in concepts that don’t land
Feedback that turns into a subjective free-for-all
In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.

Want to connect with me?
Check out The Brand Method
Find me on Instagram
Book a Strategy Springboard Sesh
...more
15min
May 20, 2025 105. One Offer You Need to Turn Lurkers into Hot Branding Leads
Build a brand audit offer and attract clients pre-disposed to purchasing strategic services:
In this episode:
• The purpose of a brand audit offer
• How to implement it super quickly
• The simple framework to guide the audit and produce valuable insights
• Where it fits in your pipeline process
• What to do next

>> Join the 4 Day Build Your Brand Audit Offer Bootcamp >> https://bechughes.com/audit

Want to connect with me?
Check out The Brand Method
Find me on Instagram
...more
26min
May 12, 2025 104. What Clients Think 2025 with Carol Mackay
Listen to Carol Mackay sharing her take on the latest design industry report by Up To The Light: What Clients Think 2025.
We explore:
• The impact and opportunity of AI for designers
• The changing tech landscape in design
• What clients want from designers from pitch to presentation

About Carol Mackay:
Carol is the co-founder of Design Business Council and design studio Mackay Branson. She is also a leading and active advocate for Australia's design community.
As well as leading DBA, a business advisory focused on the business of design, Carol has mentored through AGDA, Womentor and The Aunties. She sits on the board of Never Not Creative, a non-profit dedicated to improving the mental wellbeing of people working in creative businesses.
Connect with Carol on Instagram
Design Business Council Website
What Clients Think 2025 Article

Want to connect with Bec?
Check out The Brand Method
Find me on Instagram
...more
41min
May 06, 2025103. 10 Steps to Create Strategic Case Studies that Sell
Are your case studies costing you strategic credibility?
If they read like a design diary: client needed a logo, you made it, they loved it, it’s time to raise the bar.
In this episode, learn how to craft and use case studies that demonstrate your value as a brand strategist.
You'll learn how to:
Lead with the business problem
Show your thinking (not just the doing)
Highlight transformation—emotional, strategic and visual
Use quotes, stats, and niche-specific insight
Repurpose for maximum leverage
When you use case studies to show your thinking, you’re no longer selling visuals, you’re selling value.

Want to connect with me?
Check out The Brand Method
Find me on Instagram
...more
22min
April 28, 2025 102. The Missing Piece in Your Solo Studio
If brands aren’t built in a vacuum, why are so many brand designers trying to create them in one?
In this episode, I explore the hidden challenge most solo brand designers face: growing creatively without any support.
I’ll unpack why:
~ Guides, hacks and courses will only get you so far
~ Creativity is a team sport (even when you work solo)
~ Insightful, objective and strategic feedback at the right time will unlock your next level of growth
Opening up to feedback feels hard, but pushing through the discomfort is a game-changer.

Want to connect with me?
Explore The Studio
Check out The Brand Method
Find me on Instagram
...more
20min

FAQs about Brand Strategy Unwankified:

How many episodes does Brand Strategy Unwankified have?

The podcast currently has 111 episodes available.