In this episode I talk to Bec Morris, one of the founding students of The Brand Method program, and very talented brand creator.

I check in on Bec's journey with brand strategy to explore:

• Why she wanted to invest in her brand strategy skills

I'm honoured to have been part of Bec's journey, and proud to share her story with other designers just like her.

I hope you can take some inspiration from how far Bec has come.

About Bec Morris

With over 15 years of experience across Sydney agencies, in-house roles, and running her own studio, Bec has developed a knack for digging deep into businesses and uncovering the insights that make brands unforgettable. From her thriving brand studio on the New South Wales south coast in Australia, Bec is all about helping brands shake things up and follow their own path.

Connect with Bec Morris on Instagram

Connect with Bec Hughes:

Check out The Brand Method

Find me on Instagram

Feedback isn’t the problem, it's how you ask for it.

If you’ve ever received vague, emotionally charged, or completely off-track feedback, chances are there's a problem with your feedback process.

In this episode, I break down:

• Why client feedback so often derails projects (and why it’s not actually their fault)

• The role feedback should play in your process

• Common mistakes designers make

I'll share my simple SAGE framework to help you lead clearer, more focused feedback as a consultant.

Because great quality feedback isn't luck, it’s leadership.

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

How many times have you said “a brand is not a logo”… and watched clients glaze over?

In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients.

Because replacing 'logo' with 'design scheme' won't do it either.

• We’ll have a quick reset on what a brand really is

• Understand why that definition matters

• Get to the nuts & bolts of how to talk about branding to prospective clients

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

Let’s demystify the whole workshop thing.

The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.

In fact they’re one of the fastest ways to build strategic authority.

In this episode I share:

What a proper Discovery Workshop actually is (and what it’s not)

The structure that keeps your workshop focused and valuable

How to manage tangents, surface-level answers and energy dips

Why questionnaires are a cop out (yep, I said it)

What to do before and after to strengthen the strategy, and the relationship

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025.

We talk about:

• The most important skills needed to scale a business

• Em's experiences growing a team

• The discomfort that is part of growth

• Innovation as a mindset and growth strategy

• One thing the Sparo Studios team prioritise in their brand strategy approach

About Em Sparrow

Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience.

Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space.

Connect with Sparo Studios on Instagram

Connect with Em on LinkedIn

Connect with Bec Hughes:

Check out The Brand Method

Find me on Instagram

Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few.

What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients.

In this episode, I unpack

• Why strategy is trending

Don't panic, this is your chance to take advantage of foresight.

Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up?

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

In this episode, I have a value-packed chat with Hayden Burgess from Pitchr. 

We purposefully meander through lots of valuable insights, including:

• What it means to have a 'no compromise' business

About Hayden Burgess:

As the founder of Pitchr, Hayden helps creatives who want to build a solo creative business that is profitable and fulfilling. He works with creative weirdos who are great at their craft but were never taught how to run a business.

Connect with Hayden on Instagram

Connect with Bec Hughes:

Check out The Brand Method

Find me on Instagram

Brand strategy doesn’t need to take months to be valuable.

In this episode I share:

• Why long timelines are bloated, impractical, and irrelevant

The purists will be choking on their textbooks.. but I don't care.

This is about efficiency, confidence and outcomes.

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

What if you're not cut-out for brand strategy?

What if you get it wrong?

What if it takes too long?

What if people think you're a fraud?

There are so many 'what ifs' that hold designers back from leaning into learning and offering brand strategy.

In this episode I explore:

• Why these questions are holding you back and what they really mean

• Some better ways to frame these 'what ifs'

• What leaning into brand strategy can do for you

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram

If I could only give a client one thing to create the most strategic clarity, it would be positioning.

It's the one thing that gets to the heart of (arguably) the most important branding question... why should our audience want us?

In this episode, I break down:

What positioning is and why it's so essential

The single upgrade that makes positioning easier to build and understand

Why this change removes the 3 main barriers to defining a winning positioning

Connect with me

Learn Brand Strategy - The Brand Method program 

Find me on Instagram