Every designer is feeling the pressure to be faster and cheaper, especially with AI in the mix. But competing on speed and price isn't a strategy, it's a trap.

If you've ever wondered whether brand in a week offers, selling templates, or rock bottom logo packages are just the new reality, this one's for you.

I tackle why the race to the bottom is hurting us as individual designers and as an industry, including:

Position on value, not speed or price, and you'll find yourself in a very different race altogether.

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