Brand Strategy Unwankified

Brand strategy is full of buzzwords, but does it need to be? 

In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants.

No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence.

Want to connect with me?

Check out The Brand Method

The C Word Podcast is evolving! 

Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools and insights, you’re in the right place.

Subscribe and let’s dive in!

Check out The Brand Method

Email marketing... are you doing a bit or none at all?

In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?

1. Do I really need to send regular emails, my business is about visuals not words?

2. What should I send, because who needs another newsletter?

3. How do I get people on my list?

Eps 59 - Lifting the Veil on the Perfect Lead Magnet

10 Lead Magnet Ideas for Graphic Designers

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.

You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:

• Your offer

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Sometimes the design work just isn't right, but that's not always the case.

In this episode I share some of the other reasons clients don't sign off first time.

I also share 4 things you can do to work towards making sign-off first time the norm not the exception.

Bec x

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Episode 72 - How Many Design Concepts Should You Present

This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes.

First, let's be real, having 100% 'dream clients' isn't realistic. 

You won't always repel or be able to pick the pain in the ass clients straightaway.

In this episode you'll hear about:

~ My shittiest client experiences

~ The learnings I took from it

~ Why 80:20 'shining star' vs 'shitty' clients is great, not a sign of failure

~ What you can do to give yourself the best chance of achieving and improving on that ratio

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.

It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand.

How can we use AI as the creative engine and simultaneously stand by that claim?

Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?

In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?

I think we'd all say the same thing... if our logical brain was answering.

But the emotional reality is quite different.

In this episode I discuss:

• The reason designers are falling into the trap of a specific type of content

• Why that content isn't working for you

• The 3 types of content that turn your ideal client off

• How you can flip that content to work harder for you

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Not sure what to include in your brand strategy presentations? 

This is the episode for you.

I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strategy presentation and the 12 elements I include to build those parts out:

• Part 1: Set the Scene

• Part 2: Present the Evidence

• Part 3: Create the Narrative

• Part 4: Intentional Wrap-Up

I hope it's helpful.

Bec

Resources You Might Love

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Linked Episodes

Eps 83: My 5 Pillar Brand Strategy Research Framework

Eps 41: A Game-Changer for Every Design Business

In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.  

I believe this kind of messaging is click bait, created to tell you what you want to hear and tap into your insecurities and worries about your pricing.

I discuss:

• Why your worth has nothing to do with your pricing

• Why your value and perceived value are what actually matter

• Why money mindset and your pricing are not the same thing

• What you can do to increase your value

Bec x

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.