Brand Strategy Unwankified

In this episode, I pick apart into what inspires and fuels my creativity day-to-day.

Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me a better designer and creator.

If you’re ready to connect with me on a deeper level and work together, there are 3 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

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If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start.

In this episode I'll give you a step-by-step process to brainstorm, define and articulate your big fish offer so you can:

• Increase your profit

• Streamline your workflow

• Make marketing less painful

• Create a pipeline of pre-qualified clients

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Download the Brand Designer to Strategist 90 Day Plan

Subscribe to The Brand Brief

Connect on Instagram

My Website

Brand strategy mistakes aren't a problem as long as you learn from them.

In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that are devaluing your offer and undermining your authority:

1. Mistaking a questionnaire for strategy

2. Failing to separate brand and design strategy

3. Not connecting the dots between theory and application

4. Keeping the process surface level

5. Allowing the client to dilute the intention

6. Looking inwards not outwards

7. Too complicated

Visit my Mentoring With Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Free Workbook: Brand Designer to Strategist: The 90 Day Plan

My Website

Your creative or strategic work is only as good as your research.

In this episode I share my 5 pillar brand strategy research framework:

1) Stakeholder Inputs

2) Brand Audit

3) Competitor Deconstruction

4) Industry Trends Analysis

5) Audience Understanding

I hope it helps!

Bec 

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Download my Brand Design to Strategist 90 Day Plan Workbook

Connect on Instagram

My Website

Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all.

In fact, you have no business designing brands if there isn’t a strategic element to what you do.

In this episode I share why I think designers should not only offer brand strategy but why it's an enormous opportunity.

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Connect on Instagram

My Website

I’m craving simplicity in my design business, which made me think maybe you are too.

So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that has growth:

~ Big Fish Offer

~ Visible Value

~ Conscious Connection

~ Repeatable Experience

Find more resources and insights here...

My Website... https://bechughes.com/

Instagram... https://www.instagram.com/bechughesbranding/

This episode of The C Word is a reflection on:

1) My word for the year in 2023 and 2022

2) My word for 2024

3) What my choice means for how I want 2024 to shape up

4) My mantra for 2024 and how it aligns with my word choice

Things are going to get spicy!

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers:

~ Where people might be squandering too much of their marketing energy

~ The most effective ways to invest your energy for marketing results

~ Switching your focus to the things that give rather than sap your energy resources.

For more information and links mentioned in the episode visit: https://bechughes.com/079-marketing-results-with-bec-chappell/

One of the most common questions I get asked is where do I find clients.

In this episode I share where my first 6 clients came from and what that’s taught me about where to find clients.

Hopefully it will give you some inspiration to help build your client list no matter what stage you're at as a designer.

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my mentoring with Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

Passive income for designers is equal parts misconception and great opportunity.

First, let’s not call it passive income. 

Passive implies no action and I haven’t come across any income that doesn’t require action.

In this episode I share 8 things to build or consider when creating a 'one-to-many' income stream.

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer