Brand Strategy Unwankified

THE BRAND METHOD PROGRAM

Create a Brand Strategy income stream

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WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

Brand strategy as a core part of your offer in a brand design business has so many benefits including:

~ Increased revenue 

~ More impactful creative outcomes

~ More fulfilling client relationships

In this episode, I share 6 essentials that will strengthen and elevate your brand strategy offer as a creative in business so you feel confident delivering and charging for it:

1) Your brand strategy methodology

2) The Consultant Mindset

3) Industry case studies

4) Co-creating the brief

5) Brand-led messaging 

6) Putting brand strategy at the centre of your business 

SAY HELLO

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

I read a rare, 'stop-me-in-my-tracks', good enough to want to share in my stories piece of content recently.

So I ran a little diagnostic on it and pulled out 5 strategies that will help you create more impactful, growth delivering content of your own:

Strategy 1: Get out of the studio and into your client’s office

Strategy 2: The so what...? story

Strategy 3: The BBQ chat principle

Strategy 4: People forget facts, but they remember stories

Strategy 5: The best unkept secret

Listen for an in-depth demonstration of each strategy including specific, actionable examples.

SAY HELLO

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

Networking needs a rebrand!

It can feel particularly awkward for designers. We're most at home in a creative bubble. So getting out and meeting people with an agenda of business growth feels cringey and unauthentic.

But I think your network is more important than your portfolio, and would love to see more designers feeling inspired and aligned to the idea.

In this episode, my aim is to reframe how you see networking, the ways you can approach it and the things you can do to network in a way that works for you.

SAY HELLO

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

In this episode I take a deep-dive into the Consultant Mindset:

~ What it is and how it's different to the producer mindset

~ The value of cultivating your consultant mindset in your design business

~ Some of the signs that your consultant mindset might need work

~ 9 attitudes and behaviours of a creative consultant

~ What it looks like in action in your business and how you can implement it

Thanks for listening!

Bec

SAY HELLO

Subscribe to The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

In this episode of The C Word Podcast I take a deep dive into discovery calls:

• What a discovery call actually is and what it isn't!

• How it fits into the discovery process and why it's an important distinction

• The biggest secret to success when it comes to discovery calls

• My tips for a great discovery call and what works for me

• The 5 phase framework for a well-managed call: pleasantries, explore, share, clarity, next steps.

I hope you find it useful and it takes some of the pressure off your next discovery call.

Bec

SAY HELLO

Get The Brand Brief

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

To celebrate 1 year of The C Word podcast, I invite you to join me for a fun Q&A. 

In honour of the tradition started in Episode 1 of The C Word Podcast, I'm interviewing myself on how things are going as a podcaster 1 year on. 

I share my learnings from the podcast and business in general, and look ahead to what the next 12 months has in store.

Listen in for a bit of a giggle, more about me and some tips and snippets of inspo along the way.

I also mention 'The Brand Brief', a monthly muse on what's inspired and interested me in the world of brand and design. Click here to join in and get your regular dose: bechughes.com/the-brand-brief/

RELATED EPISODES

Episode 16: Are You Missing the Opportunity to Sell Strategy

Episode 30: 3 Words that will Increase Your Value

Episode 14: From Freelancer to Design Business Freedom

SAY HELLO

Connect on Instagram

My Website

Subscribe to The Brand Brief

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORKING WITH ME IN 2023

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

In this episode of The C Word Podcast I get super practical and dive into what makes for the perfect lead magnet.

I chat about:

~ The purpose of a lead magnet and getting that clear

~ 5 ingredients of a great lead magnet

~ 8 steps to create and share an effective lead magnet

At the end of the episode I mention my blog with 10 Lead Magnet Ideas for Graphic Designs which you can check out via this link: https://bechughes.com/lead-magnet-ideas-for-graphic-designers/

RELATED LINKS

On the Blog: 10 Lead Magnet Ideas for Graphic Designers

SAY HELLO

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORK WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

Being consistent is something many solo creatives and small business owners wrestle with.

In this episode of The C Word podcast I talk about some ideas and strategies to help you be more consistent:

~ 3 golden rules for choosing the right places to invest your efforts

~ Why consistently isn't just about your social media posts

~ The concept of a consistency practice and why it's useful

~ 7 strategies to support you to create the right foundations for consistency

Enjoy!

Bec 

RELATED EPISODES

Episode 37 – Mindset Strategies for Effective Selling with Christine Corcoran

SAY HELLO

Connect on Instagram

My Website

Download 50 Ways to Elevate & Communicate Your Value as a Designer

WORKING WITH ME IN 2023

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

Christine Corcoran is a Business Mindset Master Coach, Speaker, Podcast host and Creator of the Thrive Retreat & ELEVATED Program.

And she really brings the goods when it comes to mindset.

Christine is a qualified Practitioner in Master Neuro-Linguistic Programming, Matrix Therapies and an MBraining Practitioner with an extensive study of Human Behavioural Profiling, Hypnotherapy and Leadership Coaching. 

We cover so much valuable ground in this podcast:

~ What mindset is and why it requires work and dedication to change it

~ Separating the value you create as a designer from your worthiness as an awesome human

~ The impact of mindset on your pricing, and why it can lead to undercharging and challenges when communicating your value

~ The role of mindset in sales

~ Strategies for effective sales calls and conversations

~ The concept of an identity upgrade and how it links to your belief systems

Pencils sharpened and at the ready because this is a pot of gold!

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WORKING WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

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Download 50 Ways to Elevate & Communicate Your Value as a Designer