Brand Strategy Unwankified

Have you been over-thinking and over-investing in your studio systems?

The biggest take-out I hope you get from this podcast is there is no perfect solution. You’re not missing out on something that only those in the know are aware of and it’s OK to keep it simple. Bells and whistles are not always best.

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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Imagery is a crucial part of your brand, even more so as a creative. 

In this episode of The C Word I have a super informative chat with Grace Costa, photographer, podcaster and mentor, about using a curated image library to amplify both your brand and personal brand story.

Grace shares some really actionable advice about:

~ How to choose the right photographer

~ What image categories you should consider as part of a comprehensive image library

~ How to get started with some good quality DIY images

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My guest episode on The Photo Diaries

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As a designer, should you put your prices on your website? It’s a very common question.

In this episode of The C Word I chat about:

~ My own changing perspective on this.

~ The reasons why you might not want to be quite so transparent

~ Your options and the benefits

All just to give you some food for thought.

Bec x

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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SEO for designers is just as important as any other industry. It's time to take it out of the too hard basket.

Whether your SEO's a bit S.H.I.T. or you and Google are besties from way back, you’ll want to listen to this episode.

Karlie Plowman and I talk about:

~ SEO basics and what it’s all about

~ The foundations for getting started with SEO for designers either if you’re a noob or if things have gotten a bit messy

~ Karlie shares some fab free SEO resources

~ The importance of quality content when it comes to SEO for designers.

I challenge you not to come away from this wanting to do something with your SEO.

Connect with Karlie on Instagram

Visit the Techno Bird Website

SEO Freebies

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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How many design concepts should you present? 

Designers often want to know what's the perfect number? What's best-practice? What's everyone else doing?

The truth is I’m not sure there’s a hard and fast 'right answer' to this question. 

In this episode of The C Word podcast, I share my view on the pros and cons of 3 approaches:

~ The 'One and Done' Concept

~ Multiple Concepts

~ My own 'Diamond Concept' Approach

And guest what… I’ll let you choose what works for you :)

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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On this episode of The C Word podcast I have a fab chat with Nikki Hamilton from Seedling Digital.

We dive onto the opportunity for designers to create a web development revenue stream.

We cover:

~ The pitfalls for designers starting in web dev

~ Why it's such a big opportunity

~ How to get started

Nikki also shares her personal story as a self taught brand and web designer, and the impact of her recent ADHD and autism diagnosis.

CONNECT WITH NIKKI

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If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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Download 50 Ways to Elevate & Communicate Your Value as a Designer

In episode 68 of The C Word, I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.

But there’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.

So in episode 69 I shared the first part of my 3 'V' framework to 'stand up' and be seen... visibility.

In this final episode in the mini-series, I dive into how you can leverage volume and value to support your brand to be found by potential clients

RELATED EPISODES

Episode 68 - Standing Out in a Crowded Industry

Episode 69 - Getting Found Part 2 - Volume and Value

WORK WITH ME

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

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There’s almost no point in focusing on building your brand to stand out if you can’t be found, seen or heard.

In the previous episode (#68), I shared my insights on standing out in a crowded market, focusing on the 4 key opportunities to leverage.

For the next 2 episodes, #69 and #70, I'm sharing the magic little framework I refer to when it comes to being seen and 'standing up'.

It’s made up of 3 lovely little V words… visibility, volume and value.

In this episode I'll share 14 visibility tactics that you can test and try in your business to support your brand and be found by potential clients.

Then in episode 70 I'll take a deep-dive into how to leverage volume and value.

RELATED EPISODES

Episode 68 - Standing Out in a Crowded Industry

Episode 70 - Getting Found Part 2 - Volume and Value

WORK WITH ME

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that. Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

SAY HELLO

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Download 50 Ways to Elevate & Communicate Your Value as a Designer

How do you stand out in a crowded industry? That’s probably one of the most crucial questions for any business owner.

Surprisingly the answer is not post more on social media.

In this episode of The C Word Podcast I'll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business:

1. Innovation... the magic in your unique method.

2. Desirability... use your brand style to ensure people believe you can help them achieve the self image they desire. 

3. Relevance & Relatability... becoming the go to expert for your audience.

4. Cut-Through... cultivate your personal brand.

And don't forget to subscribe or join my 'in the know' list to be the first to know when I share the follow up episode about being seen and heard. Because there's no point in creating a stand-out brand if no one can see you doing it!

WORK WITH ME

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that.

Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.

SAY HELLO

Subscribe to The Brand Brief

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Download 50 Ways to Elevate & Communicate Your Value as a Designer

Self-concept, also called self-image, self-identity or ego, is at the centre of just about everything we do.

It's a powerful force and can propel you forward or it can hold you back and stop you from being and doing what you want.

In this episode of the C Word Podcast I look at:

~ The 3 aspects of self-concept

~ How self-concept can adversely affect designers in their business

~ How you can use self-concept to change how you behave in your business for the better

~ Examples of how self-concept has informed and supported me in my life and business

WORK WITH ME

If you’re ready to connect with me on a deeper level and work together, there are 4 ways you can do that, visit https://bechughes.com/mentoringwithme/

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Download 50 Ways to Elevate & Communicate Your Value as a Designer