Brand Strategy Unwankified

We all know about client onboarding but what about client off-boarding? 

It's sometimes the poorer cousin of the onboarding, but an intentional client off-boarding is often an overlooked but awesome opportunity full of potential goodness for your business.

On this episode of The C Word I share why I think it’s something you should pay more than lip-service to and what I think a good off boarding looks like:

• The 3 important jobs of a client off-boarding

• Why projects don't always wrap-up neatly

• The benefits of a well considered client off-boarding process

• 10 questions to ask yourself when masterminding your approach to off-boarding

• What it means to future-expand your business

WORKING WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

~ The Creative Value Incubator… visit bechughes.com/incubator/

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If you're not earning $100k you're not successful! Of course I don't belief that to be true. Because no one can tell you what you should be earning.

But I received an email recently from a coach and mentor and to be honest it really pee’d me off.

In short it implied just this... if you’re earning anything less than $100k as a designer you're underachieving. You’re just another struggling designer statistic.

And I felt it was important to address everything that's not only wrong, but dangerously misleading about that statement.

So in this podcast I discuss:

• What's wrong in the coaching industry and the marketing constructs of 'cult coaches'

• The real reason coaches talk about money and earnings... spoiler, it's not to benefit you

• Why it's important to set your own financial goals

• Why the revenue figure isn't what you should be focusing on

I also talk very openly about my own challenge to myself as a coach and mentor and how I want to do things not only differently but much better.

This is a ranty one, at times it's a raw one, because I am deeply concerned by what I see sometimes. And I want to talk about it openly because I know it's not just me.

Bec x

WORKING WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

The Creative Value Incubator… visit bechughes.com/incubator/

SAY  HELLO!

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I hear it all the time that you need to ‘show up’ in your business, in your marketing and for your audience.

And I wanted to pick the concept apart. Because I don’t disagree with the sentiment of it, I just think the phrase has become overused and misunderstood.

Very often it just manifests itself as showing your face and the occasional (re)introduction post on social media.

In this podcast, I talk about what the concept of 'showing up' means to me, the ways in which I’ve found it beneficial in my business and how I choose to apply it.

WORKING WITH ME

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can work with me:

Creative Business Insider 1:1 Coaching… visit https://bechughes.com/business-coach-for-creatives

The Creative Value Incubator… visit bechughes.com/incubator/

SAY  HELLO!

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In this episode of the C Word Podcast I want to challenge one of the most ingrained concepts in the creative industry, and that is the client centred business model. Because I believe it's fundamentally broken and it doesn't serve clients or creatives.

I'll share:

1/ Why I think the model is problematic

2/ The impact it has on designers creating a business that works for them

3/ An alternative creative-centred model

4/ 5 key ingredients to crafting that business and becoming a more valuable and valued designer

THE CREATIVE VALUE INCUBATOR

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RELATED EPISODES

Eps28 - Setting Boundaries with Clients and Staying Friends

Eps24 - Cultivating Unshakeable Belief in Your Creative Work

Eps16 - Are Your Missing the Opportunity to Sell Strategy

Eps10 - A Simple Model to Price Your Creative Work

In this episode of The C Word podcast I get super practical with 9 ways to jump start your revenue if things have gone a bit quiet.

Most design businesses have ebbs and flows and will experience quiet periods. January is often a slow month, with little client activity.

But with talk of an economic down turn, I know those experiencing lean times are feeling the pressure and the worry of things feeling a bit slow.

So I wanted to help get you into a growth mindset and share some immediate actions you can take to get some instant revenue into your design business quick sticks!

Working with me in 2023

If you're ready to connect with me on a deeper level this year and work together, there are 2 things happening at the Strat go 2023:

✨Aspiration to Action Intention Setting Challenge... visit bechughes.com/one/

✨Doors open soon for the first live round of the Creative Value Incubator starting on 6 Feb... visit bechughes.com/incubator/

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In today's episode I'm sharing one of the biggest game-changers for any design business - brand, graphic, web or otherwise. And that is presenting your creative work in person.

This is something I think many designers are reluctant to do. However, I believe it can have such a positive influence on how much your clients value you and the impact you can create with your work.

So I share the key reasons I think this is so important for designers, as well as tackling the key objections I hear from fellow creatives when the subject of presenting your work in person comes up.

Creative Value Incubator Guest List

Private Coaching & Mentoring with Me

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Is choosing and being guided by a word for the year something you do? Or does it seem like pointless nonsense to you!?

In this episode of The C Word podcast I share why I love the practice of choosing a word for the year and how it helps to focus and simplify my behaviours, actions and decision-making in business and life.

I'll give you an insight into past years and the words I chose and why.

Plus I'll share my word for 2023 and what prompted me to make my choice.

If you have a word for the year or if you're not sure why it's even a thing, send me a DM on Instagram or email me at [email protected] and let me know.

Bec x

Aspiration to Action 2023 Intention Setting Challenge

Creative Value Incubator Enrolment

Private Coaching & Mentoring with Me

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Welcome to Episode 39 of The C Word Podcast.

As we ponder on whether the Christmas ham is still safe to eat, and wonder what day of the week it is, this Christmas / New Year hiatus is also a good time to reflect on the year that was.

In this episode of The C Word podcast I share my personal reflections on 2022, and what I want to do more and less of in the year ahead.

So join me for a year in review and also an opportunity to look ahead and set intentions for 2023.

Bec x

FIND OUT MORE & SAY HI!

Aspiration to Action 2023 Intention Setting Challenge

Creative Value Incubator Enrolment

Private Coaching & Mentoring with Me

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Closing your business for Christmas or any holiday can get stressful.

It often feels like that break away has to be hard-earned. But why should it be like that?

In this episode of The C Word podcast, I share my tips for making stepping away from your business a lot less stressful:

1/  Make it a non-negotiable

2/ Don't be sucked into everyone else's deadlines

3/ Set your boundaries and stick to them

4/ Budget for it and price your services to accommodate it

5/ Give yourself permission and define the timeframe

6/ Make plans

7/ Take time to recharge, but do it your way!

And if you're keen to work with me to set your intentions for 2023 with my 'Rule of One' approach to defining your aspirations, ambitions, aims and actions, head over to bechughes.com/one to join my January challenge.

Have an awesome festive period.

Bec x

Aspiration Action 2023 Intention Setting Challenge

Creative Value Incubator Enrolment

Private Coaching & Mentoring with Me

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Website

How are you with goal setting?

Getting clear around what you want to achieve and how you get there is kind of important in business and in life. But it’s also a bit of a stumbling block for some creatives and visual people.

In this episode of The C Word podcast I talk about some of the challenges with goal setting, as well as the approach I apply in my business and share with all my creative clients to make it less of a chore.

I’ll share the principles behind my ‘rule of one' goal setting framework, including a simple audit structure and my 'A Frame' for simple, succinct and actionable goal setting you'll see through from beginning to outcome:

1/ Audit

If you like the idea of the ‘rule of one’ goal setting framework and making things a bit simpler, succinct and action-orientated, head over to www.bechughes.com/one and join me in January for my Aspiration to Action goal setting challenge.

And if you’re listening after the 22 Jan never fear, you can still head over to that same webpage and download a PDF of the framework to follow along with the podcast and complete at your own pace.

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