Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you?

I think we'd all say the same thing... if our logical brain was answering.

But the emotional reality is quite different.

In this episode I discuss:

• The reason designers are falling into the trap of a specific type of content

• Why that content isn't working for you

• The 3 types of content that turn your ideal client off

• How you can flip that content to work harder for you

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