If you think brand strategy is about adding more... think again.

In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering.

I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus.

These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion.

If you want to be seen as a strategist (as well as a designer), this is where it starts.

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Episode 97 - Rethinking Customer Avatars: Apple or Spotify

For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding.

This isn't just the process of strategy, but what it really means to be a brand strategist.

From why no one wants to buy 'strategy', how good strategy often feels like therapy, to why the best strategists know they don’t know everything, this episode is a behind-the-scenes look at the mindset, method, and messiness of the work we do.

If you want to benefit from my insights and learnings as an experienced brand strategist, this is the episode for you.

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Not sure how to fit brand strategy into your design process? 

This is the episode for you:

Why strategy doesn't have to be as complex as you think

The 5 steps in my SIMPLE framework

How to seamlessly dovetail strategy into your current design workflow

Find out how adding strategy to your process could be the smartest shift you make.

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Listen to Episode 83: My 5 Pillars Brand Strategy Research Framework

Struggling to position yourself as a brand strategist? Finding clients don't want to or aren't ready to buy brand strategy services?

In this episode, I break down the Brand Strategist Focus Funnel (BSFF) - attract the right clients, build authority, and make buying from you easy.

You’ll learn:

✔ How to become known for the right thing with a compelling Value Pitch

If you want to stop feeling invisible and start being valuable, this one’s for you!

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Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose.

In this episode, I'm rethinking customer avatars, because the overcomplicated, deeply nuanced descriptions everyone tells you to create are actually unhelpful for brand strategy:

Why unnecessary details (like Jane’s Spotify playlist) miss the point

What really drives buying decisions (hint: it's not their coffee order)

The SHINE framework - a simple but powerful approach to define the audience effectively

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Brand strategy is full of buzzwords, but does it need to be? 

In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants.

No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence.

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The C Word Podcast is evolving! 

Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools and insights, you’re in the right place.

Subscribe and let’s dive in!

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Email marketing... are you doing a bit or none at all?

In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?

1. Do I really need to send regular emails, my business is about visuals not words?

2. What should I send, because who needs another newsletter?

3. How do I get people on my list?

Eps 59 - Lifting the Veil on the Perfect Lead Magnet

10 Lead Magnet Ideas for Graphic Designers

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In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy.

You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:

• Your offer

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Sometimes the design work just isn't right, but that's not always the case.

In this episode I share some of the other reasons clients don't sign off first time.

I also share 4 things you can do to work towards making sign-off first time the norm not the exception.

Bec x

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Episode 72 - How Many Design Concepts Should You Present