Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025.

We talk about:

• The most important skills needed to scale a business

• Em's experiences growing a team

• The discomfort that is part of growth

• Innovation as a mindset and growth strategy

• One thing the Sparo Studios team prioritise in their brand strategy approach

About Em Sparrow

Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience.

Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space.

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Connect with Bec Hughes:

Check out The Brand Method

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