Commerce Innovators

101: Investing in Agentforce for Your Customers, Featuring Bill Donlan, Astound CEO


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In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI agents. 

The conversation covers the potential of AI-driven agents in enhancing customer service across industries like manufacturing and aerospace defense, and the opportunities for improving customer satisfaction and optimizing human labor. 

Be prepared to learn the future of digital commerce and the power of AI in customer service and commerce.

Show Highlights:

  • Integration of AI-driven agents with Salesforce Commerce Cloud to enhance digital commerce and customer interactions.
  • Balancing speed and trust in deploying AI agents and the importance of using reliable enterprise data.
  • Exploration of AI applications in various industries, focusing on customer service enhancements.
  • The concept of networked agents capable of agent-to-agent communication.
  • Real-world examples of AI-driven customer service.
  • Strategies for businesses to leverage AI in optimizing human labor and enhancing the overall customer journey.

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Supporting Resources:

Bill Donlan’s LinkedIn: https://www.linkedin.com/in/william-donlan/ 

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ 

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination

To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/ 

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

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Commerce InnovatorsBy Salesforce Commerce Cloud

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