Welcome to episode 7 with John Connors, Founder/CEO of Boathouse, a leading marketing agency based in Boston, MA.
In this episode, John shares his journey in the advertising industry, from working at Hill Holiday to founding Boathouse. They discuss the agency's core philosophy and its impact on client relationships. A key topic is the critical alignment between CEOs and CMOs, a subject of Boathouse's annual study. John reveals emerging trends, including improving CMO-CEO relationships, but a declining CEO belief in overall marketing capabilities. The conversation delves into the power of narrative marketing, the influence of AI in marketing for analyzing brand narratives, and how this approach drives growth for businesses.
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