I was speaking with a coaching client today about creating a list of offerings that make it easy for all opportunities to fall into one predefined offer.

It's basically a reverse-product ladder. Instead of people ascending the ladder, they can jump in the middle and even descend over time.

In this episode, I break down the "coinsorter" list I recommend for marketing consultants, including:

1. Fractional CMO
2. Advisory
3. Coaching
4. Group Programs
5. Fixed-Scope Engagements (audits, strategy, roadmaps, workshops)
6. Strategy Calls
7. Custom Projects (only as needed)
8. Products (info products, resources, etc.)

Ideally, someone comes to you and you can easily guiide them to one or two options and still get an end result. 

Custom engagements are always there, but you save a ton of time by having service offerings that balance specificity with a degree of looseness to allow wiggle room to get all kinds of results. 

Give it a listen and tell me what you think!

—k