MeetCrystal Foot, founder ofDigital Culture Group, the only Black woman-owned and minority-owned ad tech company in the country. Crystal isn’t just talking about change—she’sbuilding it. With a96% Fortune 500 client retention rate, she’s proving that investing in diverse audiences (now reframed as “growth audiences”) isn’t just theright thing to do—it’s abusiness advantage.

In this episode, Crystal breaks down hergrowth playbook for winning corporate partnerships, retaining high-value clients, and strategicallynavigating the DEI backlash to drive revenue. Whether you’re building a DEI-adjacent business or looking to position yourself forlong-term success, this episode is packed with actionable insights.

💡 Here’s what you’ll learn in this episode:

• How to Position DEI for Business Growth: The language shifts companies are making—and how to adjust your messaging without compromising your mission.
• The Relationship-First Growth Strategy: Whybuilding trust beats selling and how Crystal uses relationships to retain 96% of her clients.
• The Power of Proof-of-Concept Campaigns: How tobet on yourself and land big clients by offering small trial projects that drive long-term deals.
• How to Leverage Data & ROI to Win Clients: Why leading with impact metrics (not just values) helps you secure more business.
• The Consultative Sales Mindset Shift: How to position yourself as an indispensable partner—not just a service provider.

Whether you’re scaling a service-based business, a DEI-adjacent company, or looking to build stronger client relationships, Crystal’s insights will help you get sh!t done, secure long-term deals, and drive impact that translates into dollars.

📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠