Meet Lizmarie Oliveras, my first co-founder EVER.

We didn’t just start a company together, we built a vision from scratch. We were scrappy, driven, and 100% convinced of our vision.

But here’s the thing no one tells you: building a business together is one challenge, but building a partnership that can survive growth, personal changes, and different visions for the future? That’s a whole different game. We hit a point where it was clear - we wanted different things, and pretending otherwise was only going to hurt the business we’d poured ourselves into.

But somewhere along the way, the cracks started showing. Disagreements turned into silence. Trust eroded. Eventually, it didn’t just end, it ended in flames. The kind of split that leaves you questioning everything.

For years, we didn’t talk. But time has a way of softening edges. We found our way back - not as co-founders, but as friends. And with distance, we saw the lessons buried in the wreckage: how we could have built a better foundation, how to spot the signs sooner, and how to end things in a way that doesn’t torch everything in sight.

💡 Here’s what you’ll learn in this episode:

• How to Define Your Lanes Early: The Owner Matrix method for clarifying decision-makers, avoiding turf wars, and keeping the business moving.

• How to Align on Vision Before It’s Too Late: The 1-Page Vision Doc that keeps you and your co-founder rowing in the same direction—even in rough waters.

• How to Spot the Signs It’s Time to Move On: The Founder Alignment Audit that makes hard conversations easier (and less personal).

• How to Break Up Without Breaking Your Business: The Exit Framework for leaving with relationships and reputation intact.

• How to Preserve Momentum Post-Breakup: Strategies for redistributing responsibilities, communicating with the team, and keeping customers confident.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Corri McFadden, founder of eDropoff, the former multi-million dollar luxury consignment business that helped pioneer an entire industry. She launched with $36 in her bank account, scaled to national recognition, and even landed a VH1 show. But 15 years later, Corey made the kind of power move most founders are too afraid to make: she walked away.

While most entrepreneurs are trying to scale at all costs, Corey chose clarity over chaos. She exited the business that made her name, not in burnout or bitterness, but with grace, integrity, and intention.

In this episode, Corri breaks down the emotional and tactical blueprint for how to leave a company you built without losing your identity, burning your reputation, or ghosting your team.

💡 Here’s what you’ll learn in this episode:

• How to Know When It’s Time to Walk Away: The real signs you’ve outgrown your business (even when revenue is high).

• How to Emotionally Detach from Your Founder Identity: The mindset work Corri did to separate her worth from her work.

• How to Build a Graceful Exit Plan: The 5-step G.R.A.C.E. framework Corri used to close clean and support her team.

  How to Communicate Your Exit Without Burning Bridges: The exact language she used to transition clients and protect her brand.

  How to Create Space for What’s Next Without the Pressure to “Build Again”: Why rest and recovery were the smartest next move she made.

Meet Christine and Jules, co-founders of Bandary, the engineering duo who turned a napkin sketch into a multi–7-figure government consulting firm.

Christine was a single mom in a toxic job, Jules was the more risk-averse operator—but together, they walked away from a broken system to build a business that now lands multi-million dollar government contracts and funds their product development, all without outside capital.

Instead of relying on VC, viral growth hacks, or flashy funnels, they leaned into systems, performance, and government cash flow. Whether you're new to gov contracting or looking to scale smarter, this episode breaks down exactly how they did it—and how you can too.

💡 Here’s what you’ll learn in this episode:

• How They Broke Into Gov Contracting as a Sub: The low-risk entry strategy they used to get their foot in the door without massive overhead.

• The 5-Step Framework for Landing Big Gov Deals: How to identify, vet, and win the right contracts (and avoid the ones that waste time).

• How They Used Gov Contracts to Bootstrap Product: Their hybrid model for funding innovation without investor dollars.

• How They Scaled Past 7-Figures with Performance Tracking: The system they use to tie team output to pricing, hiring, and delivery.

• How They Eliminate Bottlenecks With Sprint-Based Execution: The framework that aligned their team and freed them up to focus on growth.

📄 Want the step-by-step framework, templates, and tools to implement what you learn in every episode? Subscribe to our Growth Playbooks for weekly, actionable breakdowns that help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠⁠Take the Quiz HERE⁠⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠⁠Download the Tracker HERE⁠⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠⁠Join the Membership HERE⁠⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠⁠Join a Growth Sprint HERE⁠

Meet Mona Bavar, founder of DLISH, the multi-million dollar premium gifting company that scaled without ads, a sales team, or even inventory.

While most product founders chase traffic and pour cash into ads, Mona took a different route: she went deep, not wide. One thoughtfully curated gift turned into a 750-unit deal with Pfizer—and that one connection unlocked a global client roster including Google, Spotify, and more. Her secret? A high-touch, emotionally intelligent strategy that made every box feel like a love letter and every client feel like a partner.

In this episode, Mona breaks down how she built a lean, global operation, turned EQ into her best CRM, and created luxury-level margins on a bootstrap budget.

💡 Here’s what you’ll learn in this episode:

• How 1 Gift Became a 750-Unit Pfizer Deal: The exact moment and mindset that turned a single delivery into a game-changing partnership.

• How to Scale Without Paid Ads or a Sales Team: Why corporate gifting became 70% of Delish’s revenue through referrals and repeat clients alone.

• How to Use Emotional Intelligence as Your CRM: The system Mona built to drive a 60%+ repeat rate without automation overload.

• How to Run a Lean, Global Gifting Operation Without Inventory: The behind-the-scenes model that keeps margins high and overhead low.

• How to Sell With Soul (Not Scripts): The consultative, EQ-first sales approach Mona uses to turn clients into evangelists.

  
  

  Ready to gift like a boss? Check out DLish HERE.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates to get it done, subscribe to our Growth Playbooks. Each week, you’ll get actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.

In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.

In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.

💡 Here’s what you’ll learn in this episode:

• How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.

• How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.

• How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.

• How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.

• How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Sandee Kastrul, founder of i.c.stars, the multi-million dollar nonprofit that’s redefining what impact looks like in 2025.

While nonprofits across the country are facing massive funding cuts, Sandee didn’t wait for a lifeline, she built a business. From bootstrapping during the dot-com bust to securing Fortune 500 partnerships, Sandee created a scalable, revenue-generating model rooted in community and driven by strategy.

In this episode, Sandee breaks down how she turned mentorship into a retention tool, created a talent pipeline backed by 100+ CIOs, and positioned i.c.stars as a high-value solution in a market that often treats nonprofits like afterthoughts.

💡 Here’s what you’ll learn in this episode:

• How to Build a Flywheel That Funds Itself: Why Sandee created daily tea sessions with CIOs that led to millions in long-term support.
• How to Sell to Fortune 500s (Even With an 18-Month Sales Cycle): Her exact approach to landing 6-figure sponsorships from enterprise brands.
• How to Monetize Your Mission: How 20-person intern cohorts generated real revenue by building tech for major brands.
• How to Make Mentorship a Retention Strategy: Why companies now fight to get their employees involved—and how it helps their bottom line.
• How to Pitch With Power (Not Pity): The messaging shift that turned i.c.stars into a business partner instead of a charity case.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join

OTHER EPISODES TO CHECK OUT:

• From DEI to Dollars: How to Position Your Brand for Impact & ROI with Crystal Foote HERE.
• How to Scale & Prioritize Impact with Bianca Tylek HERE
• How Grassroots Grew a $4 Million Community-Driven Business with Sloane Davidson HERE

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 Download the Tracker HERE

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 Join the Membership HERE
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 Join a Growth Sprint HERE

Y’all know I keep it real with you and today’s no different.

In this quick update, I’m sharing some updates we’re making on the Get Sh!t Done podcast to better meet this moment we’re all in. Because let’s be honest... this year has already been A LOT.

After hearing from y’all in our latest survey (thank you!), I sat with your feedback and reflected on my own journey too. The result?

We’re expanding how we show up for you with 3 new episode formats I’m so excited about:

✨ Tactical Deep Dives — shorter, straight-to-the-point episodes with real strategies and breakdowns
🫖 Real Talk Roundtables — founders and allies talking through the real sh!t happening in entrepreneurship
🖤 Founder Confessions — raw, taboo stories from the founder journey, shared anonymously or not, but always real

If you’re an expert with tactical receipts, a founder who wants to pull up to a roundtable, or someone who has a story you’ve been holding, I want to hear from you.

👉🏽 Tell your story or share your expertise:
https://form.typeform.com/to/SwCBOOis

💥 ACCESS FREE RESOURCES & JOIN THE GSD CREW:

• Take the Traction Quiz → https://form.typeform.com/to/j6LscUHF

• Get the Traction Tracker → https://www.shegetsshitdone.com/traction-tracker

Let’s build, grow, and be human together. I can’t wait to bring y’all into this next chapter.

Meet Caitlin Murphy, founder of Global Gateway Logistics, who turned a $23K personal credit line, no outside funding, and a single vendor relationship into a $12M+ global freight-forwarding business. In an industry most founders overlook like logistics, Caitlin built a resilient, systems-driven company that scales smart..

In this episode, Caitlin shares her exact playbook for how she bootstrapped a capital-intensive business, built trusted global partnerships, and walked away from a million-dollar client to make space for better revenue.

💡 Here’s what you’ll learn in this episode:

• How to Bootstrap Big: Why Caitlin maxed out her credit cards to fund her first shipment and how she got to $1M in year 1.

• How to Build in 'Unsexy' Industries: Freight isn’t sexy but the money is, honey. Learn how to spot overlooked opportunities and own your niche.

• How to Replace a Toxic Million-Dollar Client: The hard decision that led to better revenue, better alignment, and scalable growth.

• How to Systemize for Scale: The exact steps Caitlin took to document processes, empower her team, and build resilient operations.

• How to Tariff-Proof Your Business: Real talk on global supply chains and the overlooked federal tools that help you mitigate risk.

Whether you’re early-stage or already scaling, Caitlin’s story is a masterclass in building big without outside capital—and doing it your way.

📄 Want to put this into action?
Get the full Growth Playbook from this episode with templates, tools, and frameworks to scale your business smarter so you can get sh!t done and get results.
👉 shegetsshitdone.com/join

Meet Liz Giorgi, co-founder and CEO of Soona, the tech-enabled content studio that’s helped thousands of eCommerce brands level up their visual content—without the agency overhead. Liz didn’t start with VC money or a big team. She bootstrapped her way to $1M in 11 months and kept the momentum going with over 40% year-over-year growth, scaling to 8-figures by doing what most founders avoid: the unscalable, unsexy work that actually builds a business.

In this episode, Liz breaks down the exact strategies that helped her turn a founder-led experiment into a scalable platform used by top DTC brands. From one pricing test that unlocked explosive growth to the sales system that helped her scale beyond $10M—this convo is packed with real, no-BS lessons.

💡 Here’s what you’ll learn in this episode:

• How to Build an Email List with Founder-Led Content: The scrappy vlog that turned early traction into 4,000+ subscribers.

• How One Pricing Shift 10x’d Customer Adoption: The $39 test that helped Soona hit $1M in under a year.

• How to Build a Sales System Without a Sales Team: The 3-part strategy that helped Soona grow beyond $10M.

• Why Going All-In on AI Backfired—And How Liz Recovered: Lessons on when to innovate, when to pivot, and how to protect your ROI. Check out how they approach AI now: https://soona.co/ai

• How to Build a Culture of Experimentation: Why testing even the smallest things (like button placement) can 2x conversions.

Whether you're trying to hit your first million or scale past eight, Liz’s journey is a blueprint for building smarter, scaling leaner, and staying in your zone of genius.

📄 Ready to go from idea to execution? Subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies from founders who are actually getting sh!t done.
👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠⁠⁠

Meet Lisa Curtis, founder of Kuli Kuli, the superfood company that went from a Peace Corps idea and $2K in savings to raising $14M+ and landing on the shelves of 11,000+ stores across the U.S.

Lisa didn’t come from the food industry. She didn’t have a network or a fancy launch budget. But she built a business that cracked into Whole Foods, scaled to $1M in revenue per employee, and turned “nos” into million-dollar checks, all through scrappy execution and relentless follow-up.

In this episode, Lisa breaks down how she crowdfunded $53K to fund her first production run, built a data-backed retail pitch that got Whole Foods to say yes, and scaled a lean team that delivered big results before learning (the hard way) how to scale without burning out.

💡 Here’s what you’ll learn in this episode:

• How to Turn $2K into $53K with Crowdfunding: The simple but strategic campaign that launched a movement and validated product-market fit.

• How to Get Into Retail Without a Broker: The exact data and story she used to get Whole Foods to take a bet on her early.

• How to Raise $14M+ (Even If You’re Not Connected): The follow-up system that turned a 4-year ghost into a $2M investor.

• How to Hit $1M Per Employee (and Why She Had to Rethink It): The trade-offs of scaling lean—and what she’s doing differently now.

• How to Build a Repeatable Sales Process to Land 11,000 Stores: Why “charming harassment” works and how to follow up without being annoying.

Whether you’re launching a product or scaling to retail, Lisa’s journey proves you don’t need a head start—you just need strategy, scrappiness, and consistency.

📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join