Meet Tracy Holland, the founder who built HatchBeauty into a $100M+ powerhouse and more than $750M in lifetime revenue, without a single dollar of VC or PE.
While most founders get told they have to raise to scale, Tracy built a completely self-funded engine that outperformed venture-backed competitors. She turned a $2M agency into her investor, negotiated net-90 terms as an unknown startup, landed retail giants like Costco and Target, and built systems that eventually let her step out of the operator seat entirely.

In this episode, Tracy pulls back the curtain on the exact frameworks she used to scale from $0 to $100M—and the mindset shifts founders must make if they want to build a high-growth, high-ownership business without burning out.

💡 Here’s what you’ll learn in this episode:

• How to Self-Fund Your First $10M: Why Tracy built a service engine that produced the cash flow she used to launch and scale her product business.
• How to Land Major Retail Partners (Costco, Target, Ulta, CVS): Her repeatable strategy for turning retailers into collaborators, not gatekeepers.
• How to Negotiate Net-90 Terms as a Small Brand: The transparency play and forecasting packet she used to secure vendor credit early.
• How to Manage Cash Flow Like a CFO: The cash cycle, factoring strategy, and weekly money disciplines that took her from $2M → $10M → $35M → $100M.
• How to Build a Self-Operating Company: The exact SOP and IP systems she used to eventually fire herself as operator and create true freedom of time.

🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://substack.com/@shegetsshitdone

Meet Evita Robinson, founder of NoMadness Travel Tribe, and Tania Kottoor, founder of WEST X EAST — two powerhouse entrepreneurs whose founder journeys include Emmy wins, global communities, brand deals, motherhood, and milestone growth…

but also panic attacks, postpartum crises, leadership burnout, financial pressure, and the kind of emotional unraveling entrepreneurship never prepares you for.

In this episode, we strip away the glamor and dig into the truth:
Founders don’t break because they’re weak.
They break because they forget they’re human and because the blueprint we were given for “success” is breaking an entire generation of entrepreneurs.

💡 Here’s what you’ll learn in this episode:

• How to Stop Carrying What Was Never Yours: Why founders feel responsible for everything — and how to identify what’s actually yours to hold.

• How to Catch Breakdown Before It Hits: The early signs (numbness, dread, emotional shutdown) that high performers often ignore.

• How to Ask for Help Without Feeling Like You’re Failing: Language and strategies for getting support while staying in your power.

• How to Rebuild a Rhythm Your Body Can Withstand: Daily anchors, boundaries, and scheduling shifts that prevent burnout.

• How to Redefine Success So You Don’t Lose Yourself: The post-breakdown clarity that helps founders build from truth, not pressure.

This is the most honest conversation we’ve had about mental health in entrepreneurship, not a pity party, not a highlight reel, but a roadmap for leading in a world that’s been asking too much of us for far too long.

If you’ve ever felt like you’re doing everything “right” and still falling apart inside, this episode will make you feel seen and give you a way forward.

🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF

🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.

👉 Subscribe: https://substack.com/@shegetsshitdone

Meet Brooke MacLean, CEO of Marketwake, the award-winning, 5x Inc. 5000 digital agency that scaled to 80 employees by doing something radically simple:

She built the business around humans.

Before Marketwake, Brooke became CEO of a tech company at just 26, navigating a massive pivot, rebuilding product, and leading through chaos. But it wasn’t until she launched Marketwake that she discovered her true leadership edge: a blend of feminine intuition and masculine execution that allowed her to scale without losing herself.

In this episode, Brooke breaks down the exact human-first strategies that fueled Marketwake’s growth and how you can apply them in your business today.

💡 Here’s what you’ll learn:

• How to Say Yes Before You’re Ready: Why momentum creates clarity and how Brooke’s early “yes” strategy opened new revenue streams.
• How to Build a Human-First Culture: The rituals, leadership habits, and emotional attunement practices that created an award-winning workplace with 80 employees.
• How to Make Learning a Growth Engine: The systems Marketwake uses to stay ahead of industry shifts (even before they had a budget).
• How to Lead With Feminine + Masculine Energy: Brooke’s daily energy audit and how it transformed her leadership effectiveness.
• How to Stop Carrying Emotional Weight That Isn’t Yours: The mindset that helped her avoid burnout and lead sustainably.

If you want to grow your business without becoming a robot in the process, this episode is your permission slip.

🚀 Ready to turn this into actionable traction? Get the weekly Growth Playbooks with frameworks, templates, and tools: https://substack.com/@shegetsshitdone

🔥 Take the Free Traction Quiz: Find your next best move: https://form.typeform.com/to/j6LscUHF

Meet Nicole Staple, co-founder of Brideside — once a fast-growing bridal startup with retail locations across the country and millions in venture funding.

In 2019, as her company scaled, Nicole’s husband was re-diagnosed with terminal cancer.
She found herself signing a $7M term sheet in the same window she learned it was the endgame.
Months later, she buried her husband, faced a global pandemic that crushed her industry, and had to shut the company down.

But what came next wasn’t another “comeback” story.
It was a rebirth that was built with boundaries, holding grief, and the courage to redefine success.

💡 In this episode, you’ll learn:

• How to Keep Building When Life Falls Apart: What Nicole held onto when control shattered.

• How to Set Boundaries in Grief: The rituals and routines that protected her capacity.

• How to Ask for Help (Without Feeling Weak): The community that kept her afloat.

• How to Rebuild Work on Your Terms: From 60-hour weeks to sustainable creative flow.

• How to Redefine Success: Why she stopped measuring growth by speed — and started measuring it by spaciousness.

This episode is a reminder that entrepreneurship isn’t just about scaling. It's about staying human while you do it.

🚀 Ready to put it into action? Get this week’s Growth Playbook — frameworks, templates, and tools to help you build through life’s hardest seasons. 👉 Subscribe: https://substack.com/@shegetsshitdone

🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on your current stage. 👉 Take the Quiz Here

Meet Dulma Altan, founder, creator, and the woman Forbes calls “the queen of business TikTok.”

In just seven months, she turned a 100-day content experiment into a six-figure creator business—earning brand deals with ByteDance and fintech companies, growing an audience of 30K+, and proving that you don’t need millions of followers to make meaningful money.

What started as a personal challenge to post on TikTok every day became a crash course in building trust, community, and consistent revenue through content. Today, Dulma’s media-driven approach is helping founders reimagine visibility as leverage.

💡 Here’s what you’ll learn in this episode:

• How to Run a 100-Day Content Challenge That Converts: The framework Dulma used to go from zero traction to five-figure brand deals in 7 months.
• How to Find Underplayed Formats That Drive Fast Growth: Her “platform arbitrage” method for spotting trends before they peak.
• How to Test Content Like a Scientist: The 3×3 hypothesis scorecard she uses to know what’s working and why.
• How to Build a Loyal Community That Buys: Why engagement depth beats follower count (and how brands measure it).
• How to Monetize Without the Ick: The two founder frameworks—The Show vs. Chief Evangelist and which one actually drives sales.

🔥 Take the Free Traction Quiz: Discover your next best growth move based on your stage and goals. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF

🚀 Ready to turn this advice into traction?
Get the weekly Growth Playbook that breaks down Dulma’s exact frameworks—plus the editable 100-Day Content Tracker, Hypothesis Scorecard, and KPI Sheets.
👉 Subscribe now: https://substack.com/@shegetsshitdone

🗞️ About Dulma: Seen in The New York Times, Morning Brew, The Information, Glossy, and Insider. Follow her work: beacons.ai/iamdulma

Meet Lexi Grant, founder of They Got Acquired, and Carrie Kerpen, founder of The Whisper Group—two powerhouses helping founders rewrite what success looks like when it’s time to sell.

While the startup world glorifies IPOs and billion-dollar exits, the truth is: less than 1% of companies ever IPO and yet thousands of founders sell their businesses every year for six, seven, or eight figures. Those exits? They can be just as life-changing.

In this episode, Lexi and Carrie break down how they’ve helped founders turn profitable, purpose-driven companies into real paydays.

💡 Here’s what you’ll learn in this episode:

• How to Build to Sell (Even If You’re Not Selling Yet): Why thinking like an acquirer early can 3x your future valuation.
• How to Pick Your Path: The five ways founders actually get acquired—from acqui-hires to employee buyouts—and how to know which one’s right for you.
• How to Make Your Business Buyable: The exact profit, growth, and diversification metrics acquirers use to determine value.
• How to Negotiate (and Actually Get Paid): The earnout traps to avoid and how to structure deals that put real money in your pocket.
• How to Sell on Your Terms: Carrie’s “Why Framework” for aligning your exit with the life you actually want next.

• Access They Got Acquired
• Get your Exit Whisper Score

🚀 Ready to turn this advice into traction? Get our weekly Growth Playbooks — real-world frameworks, templates, and tools to help you scale smarter and faster. 👉 Subscribe now: shegetsshitdone.com/join

🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE

Meet Caitlin Bartley, founder of Cred PR, the 7-figure, all-women agency behind some of the biggest thought leadership events in the world.

When Caitlin came back from Australia with no investors, no plan, and no promise of success, she gave herself one challenge: Can I build something sustainable from scratch?

What started as a one-woman operation with a single client turned into 30,000+ events, an 80% referral rate, and a team of 20 women who’ve scaled Cred entirely on systems, focus, and trust.

In this episode, Caitlin opens up about how she bootstrapped her way to freedom, earning her next move instead of raising for it, and why she believes the most powerful growth engines are built on process and people, not pitch decks.

💡 Here’s what you’ll learn in this episode:

• How to Bootstrap Without Burning Out: The financial discipline that turned one client into a 7-figure agency.

• How to Systemize Chaos: The “whiteboard moment” that transformed overwhelm into operational flow.

• How to Find Your Focus: Why doing one thing exceptionally well made Cred irreplaceable.

• How to Build an 80% Referral Engine: The simple rituals that turn great service into predictable growth.

• How to Lead with Radical Transparency: The dashboard practice that makes every team member feel like an owner.

If you’ve ever wondered how to scale a service-based business without losing your soul (or your sanity), this episode is your playbook. Caitlin proves you don’t need to out-raise anyone, you just need to out-care, out-focus, and out-systemize them.

🚀 Want more actionable strategies to scale your business? Sign up for our weekly Growth Playbooks—real-world frameworks and tools to help you scale smarter. 👉 Subscribe Here: shegetsshitdone.com/join

🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE

Meet Laci Hewett, founder of Saltwater Boys Co., the million-dollar kids’ clothing brand that started with a $200 heat press and a single Facebook post.

Laci wasn’t trying to start a business—she was a hospice nurse on maternity leave, craving a creative outlet after years of burnout. But one T-shirt, made for her sons and shared in a mom group, changed everything. That post sold out in 24 hours, brought in $16K in the first month, and quietly planted the seeds of a seven-figure brand built from her kitchen table.

Four years later, Laci’s turned her side project into a profitable, bootstrapped business loved by families nationwide and stocked by retailers across the country. She didn’t do it with ads or investors—she did it with story, systems, and scrappiness.

In this episode, Laci gets real about what it takes to grow a business between nap times and night shifts, how she scaled without losing her peace, and the systems she built to keep her million-dollar brand running smoothly.

💡 Here’s what you’ll learn in this episode:

• How to Validate Demand Without Ads: The “community-first” launch method that turned $200 into $16K in 30 days.

• How to Turn Lo-Fi Content Into Sales: The behind-the-scenes storytelling that outperformed paid campaigns.

• How to Land 30 Wholesale Accounts in 6 Months: The trade show prep and outreach strategy that works even in 2025.

• How to Fund Growth Without Investors: The revenue-based financing approach that kept her business 100% founder-owned.

• How to Build Systems for Sanity: Her “Fulfillment War Board” that keeps shipping smooth and burnout low.

📄 If you’re ready to go beyond the story and implement the frameworks Laci used to scale from $200 to $1M, subscribe to our Growth Playbooks. You’ll get weekly, actionable frameworks and templates to scale smarter.

👉 Join the Growth Playbooks: shegetsshitdone.com/join

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Tracy Lawrence, founder of Chewse, the catering marketplace she scaled from a Word Doc MVP and $10 eFax line to $20M+ in revenue, 300 employees, and $40M raised.

While most founders obsess over tech and funnels, Tracy built Chewse by doing the unscalable—running her first 100 orders manually, walking into restaurants cold, and building trust one relationship at a time. But scaling fast came with a cost: burnout, a failed Series C, and the hardest decision of all—knowing when to let go.

In this episode, Tracy breaks down how she validated demand without tech, scaled a marketplace across multiple cities, built a “love culture” that fueled retention, and what it really looks like to grieve the business you built.

💡 Here’s what you’ll learn in this episode:

• How to Validate Demand Before You Build Tech: Why Tracy ran her first 100 orders manually and why manual = insight engine.

• The 5 Experiments That Scaled to $20M+: Scrappy tests that compounded into multimillion-dollar growth.

• How to Balance Supply + Demand in a Marketplace: Why every city needs a tailored formula, not a copy-paste model.

• The “Love Culture” Framework for Teams: How Chewse scaled to 300 employees without losing its soul.

• How to Recognize Burnout + Know When to Let Go: Why resentment is the red flag founders can’t ignore.

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join the Growth Playbooks: ⁠shegetsshitdone.com/join⁠

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Megan French Dunbar and Helena Fougner - two serial entrepreneurs who’ve raised millions, coached founders through the toughest fundraising climates, and are breaking the silence on a topic too many founders whisper about: sexual harassment while fundraising.

From being propositioned at investor dinners to boundary-testing “meetings” that were never about business, Megan and Helena share the real, raw stories that derail pitches, drain confidence, and add an invisible tax to raising capital as a woman founder. But they don’t just share the problem—they lay out frameworks, scripts, and strategies to protect yourself and call out what the startup ecosystem must do to create accountability.

💡 Here’s what you’ll learn in this episode:

• How to Spot Red Flags Before They Escalate: Why your intuition is data and how to act on it in real time.

• How to Set Boundaries That Protect You: The exact Meeting Safety Checklist you can copy and paste into invites and emails.

• How to Build Pipeline Armor: Helena’s process for running 20–40 meetings in 2 weeks so no single investor holds power over your round.

• How to Use Scripts When You Freeze: 5 ready-to-use lines that shut down comments and give you an exit.

• What the Ecosystem Must Own: Why it’s not on founders to fix this—and how investors, LPs, and accelerators must step up.

  
  

ACCESS HOW TO PREVENT SEXUAL HARASSMENT WHILE FUNDRAISING GUIDE HERE

If you are anyone you know has been sexually harassed or assaulted and needs support:

• RAINN
• Open Path Collective Therapy
• NSVRC

From Meghan & Helena:

• Inside The Round Podcast
• This Isn't Working: How Working Women Can Overcome Stress, Guilt, and Overload to Find True Success 

📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.

👉 Join the Growth Playbooks: ⁠shegetsshitdone.com/join⁠

🚀 Want to Get Sh!t Done in Your Business? Start Here:

• 🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠
• 📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠

🔥 Work With Us: Get Hands-On Support to Hit Your Goals

• 💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠
• 📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠