Sign up to save your podcasts
Or
Share #115: How She Went from $2K to $1 Million Per Employee, Raised $14 Million with NO Network & What She'd Do Differently (Lisa Curtis, Kuli Kuli)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#115: How She Went from $2K to $1 Million Per Employee, Raised $14 Million with NO Network & What She'd Do Differently (Lisa Curtis, Kuli Kuli)
Meet Lisa Curtis, founder of Kuli Kuli, the superfood company that went from a Peace Corps idea and $2K in savings to raising $14M+ and landing on the shelves of 11,000+ stores across the U.S.
Lisa didn’t come from the food industry. She didn’t have a network or a fancy launch budget. But she built a business that cracked into Whole Foods, scaled to $1M in revenue per employee, and turned “nos” into million-dollar checks, all through scrappy execution and relentless follow-up.
In this episode, Lisa breaks down how she crowdfunded $53K to fund her first production run, built a data-backed retail pitch that got Whole Foods to say yes, and scaled a lean team that delivered big results before learning (the hard way) how to scale without burning out.
💡 Here’s what you’ll learn in this episode:
How to Turn $2K into $53K with Crowdfunding: The simple but strategic campaign that launched a movement and validated product-market fit.
How to Get Into Retail Without a Broker: The exact data and story she used to get Whole Foods to take a bet on her early.
How to Raise $14M+ (Even If You’re Not Connected): The follow-up system that turned a 4-year ghost into a $2M investor.
How to Hit $1M Per Employee (and Why She Had to Rethink It): The trade-offs of scaling lean—and what she’s doing differently now.
How to Build a Repeatable Sales Process to Land 11,000 Stores: Why “charming harassment” works and how to follow up without being annoying.
Whether you’re launching a product or scaling to retail, Lisa’s journey proves you don’t need a head start—you just need strategy, scrappiness, and consistency.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
View all episodes
By Get Sh!t Done
5
5757 ratings
Meet Lisa Curtis, founder of Kuli Kuli, the superfood company that went from a Peace Corps idea and $2K in savings to raising $14M+ and landing on the shelves of 11,000+ stores across the U.S.
Lisa didn’t come from the food industry. She didn’t have a network or a fancy launch budget. But she built a business that cracked into Whole Foods, scaled to $1M in revenue per employee, and turned “nos” into million-dollar checks, all through scrappy execution and relentless follow-up.
In this episode, Lisa breaks down how she crowdfunded $53K to fund her first production run, built a data-backed retail pitch that got Whole Foods to say yes, and scaled a lean team that delivered big results before learning (the hard way) how to scale without burning out.
💡 Here’s what you’ll learn in this episode:
How to Turn $2K into $53K with Crowdfunding: The simple but strategic campaign that launched a movement and validated product-market fit.
How to Get Into Retail Without a Broker: The exact data and story she used to get Whole Foods to take a bet on her early.
How to Raise $14M+ (Even If You’re Not Connected): The follow-up system that turned a 4-year ghost into a $2M investor.
How to Hit $1M Per Employee (and Why She Had to Rethink It): The trade-offs of scaling lean—and what she’s doing differently now.
How to Build a Repeatable Sales Process to Land 11,000 Stores: Why “charming harassment” works and how to follow up without being annoying.
Whether you’re launching a product or scaling to retail, Lisa’s journey proves you don’t need a head start—you just need strategy, scrappiness, and consistency.
📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join our Growth Playbooks here: shegetsshitdone.com/join
More shows like Get Sh!t Done
View all
The Amy Porterfield Show
4,574 Listeners
The Read
27,261 Listeners
Pivot
9,202 Listeners
The Journal.
5,942 Listeners
Consider This from NPR
6,066 Listeners
Deep Cover
4,869 Listeners
The Ezra Klein Show
15,321 Listeners