March 27, 2024

102. Lead Generating Ads for Beginners, Using AI in Your Agency & Stepping Up As a Leader with Kay Allen-Car

46 minutes

Join our guest, Kay from KAC Marketing, on the Behind the Design podcast as we dive into secrets on scaling agencies, leveraging AI for efficiency, and mastering email marketing and ad management strategies for small businesses. Plus, you'll hear expert advice on balancing work-life and harnessing the power of organic content and paid ads to grow your client base. Don't miss these valuable insights - perfect for agency owners and marketing professionals looking to thrive!

Kay is a marketing strategist with over 15 years of experience helping businesses take a data-driven approach to increasing revenue. She is a former VP of Marketing & Analytics and is now the founder of the KAC Marketing Agency where she helps 7-figure brands scale through ads and email marketing.

Timestamps:

00:00 Launched email marketing agency, grew through referrals.

06:09 Messaging strategy, GBT training, boosts efficiency.

07:38 AI enhances efficiency and profitability in agencies.

10:49 Learning from previous large agency experience helped.

16:19 Delegation is key for successful hiring.

18:47 Consistent content with client results generates leads.

20:34 Strong network connections essential for business success.

25:48 Starting from scratch, testing messaging and imagery.

29:31 Agencies are expensive; consider freelance options.

33:24 Disagreements with art director over design choices.

35:48 Instagram content should have specific calls-to-action.