In this episode, I’m pulling back the curtain on why revenue-only goals can lead to burnout, and what you should actually be focusing on if you want to scale sustainably. We’re talking about the difference between vanity metrics and true freedom, the systems and delivery models that create real scalability, and how to build a business that supports your lifestyle—not one that takes over your life.

Whether you're nearing that $10K mark or already there and wondering, “Is this really it?”—this episode is your permission slip to rethink what success really looks like.

• https://designedto-scale.com/
• https://www.instagram.com/designedto_scale/

If you're juggling nap time with Zoom calls or sneaking in podcast time while pushing a stroller, this one’s for you. In this episode, I’m pulling back the curtain on one of the biggest transformations of my life—becoming a mom while running a business. From identity shifts and emotional unlearning to redefining success entirely, I share what no one prepares you for when you're both a mother and a founder.

You'll hear:

• The messy and magical reality of raising babies and building a business

• The identity shift that rocked me—and how I grew from it

• 5 things motherhood has taught me that made me a better business owner

• Why simplifying, setting boundaries, and trusting your intuition are essential CEO skills

• How I’ve redefined success around presence, purpose, and personal fulfillment

Whether you're pregnant, postpartum, years into motherhood, or dreaming of a future with both a family and a thriving business—you’re not alone, and you don’t have to choose. This is your permission slip to do both, in your own way.

Journal Prompt:
What has motherhood taught me about myself as a leader?

🎧 Tune in, reflect, and share with a fellow mompreneur who needs this reminder.

📲 Connect with me on Instagram @byoliviaaustin and @designedto_scale and follow along for more real conversations on motherhood, business, and building a life that’s fully yours.

What do the most successful creative entrepreneurs have in common? It’s not a secret sauce—it’s mindset. In this episode, we’re diving into the powerful shifts that separate high-achievers from the rest. From self-leadership and identity work to daily habits that build resilience, you’ll walk away with tangible mindset upgrades to elevate how you lead, create, and scale.

You’re getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and proposal process might be.In today’s episode, I’m walking you through the exact system I use to book high-paying clients with confidence and clarity. No more second-guessing your pricing. No more awkward calls. No more ghosting. Just a seamless client experience that builds trust, positions you as the expert, and gets the “yes.”

https://www.instagram.com/designedto_scale/

Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I’m sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I’m planning for a more aligned and intentional Q2. We’ll talk about push and pull seasons in business and life, how to honor where you're at, and how I’m shifting priorities to create more space, strategy, and joy.

byoliviaaustin.com/studio-growth-accelerator

Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it’s easy to feel like you’re constantly playing catch-up. But over the years, I’ve found a few simple habits that have completely transformed how I show up as both a business owner and a mom.

In this episode, I’m sharing the five game-changing habits that help me feel more productive, present, and less stressed—without overcomplicating my days. These aren’t rigid routines or unrealistic schedules; they’re small, intentional shifts that make a massive difference.

LINKS:

• Tools, Tech & Resources Guide: https://delightful-glade-81121.myflodesk.com/tech-freebie
• Goals ClickUp Template: https://byoliviaaustin.com/clickup-goals-template
• ClickUp weekly schedule template: https://byoliviaaustin.com/clickup-weekly-to-do-template

Use code BTD10 for 10% off any templates in the template shop

Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/tech-freebie

Use code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator

If you’re running a business (or just trying to keep your life together), the right tools can change everything. From project management to payments, marketing to mindset, I’m sharing the exact tech, systems, and resources that keep my business running smoothly—without the overwhelm.

In this episode, we’re covering:
✔️ My go-to tools for project & life management (hello, ClickUp!)
✔️ The best platforms for streamlining client work, invoicing & contracts
✔️ Marketing & content tools that save time and boost visibility
✔️ Wellness & mindset resources that keep me performing at my best
✔️ How to get the full list in The Founder’s Ultimate Tools & Tech Guide (so you don’t have to scramble for notes!)

LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left 

https://byoliviaaustin.com/designed-to-scale

In today’s episode, we’re breaking down exactly what’s possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles. If you’ve been craving more clarity, consistency, and confidence in your business, keep listening—because this is the roadmap to getting there.

Let’s dive in.

Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you’re obsessed with.Today, we’re talking aboutinvestment—and no, I don’t just mean money. Investment is about where you put your time, energy, and resources. And the reality? Every single decision you make is shaping your future. So, are you investing in a way that actually moves you toward the life you want?If you want this year to be different—if you want to look back 12 months from now and saydamn, I made some really smart, aligned choices—then this episode is for you. Because investing isn’t just about financial returns. It’s about growth, freedom, and fulfillment.By the end of this episode, you’ll have a clear framework for making smart, confident investment decisions—whether it’s in your personal growth, lifestyle, or finances. So, let’s get into it.

LINKS:

• APPLY NOW:https://byoliviaaustin.com/designed-to-scale

What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we’re diving into something BIG. If you’ve ever felt like you’re stuck spinning your wheels in your business—working long hours but not seeing the growth you want—or if you’ve ever wondered why scaling feels so far out of reach, this episode is for you.We’re talking about the biggest blocks holding you back from scaling your design business and, more importantly, how to overcome them. I’ll be sharing the exact shifts you need to make to think bigger, work smarter, and achieve transformational growth in 2025.This episode isn’t just about identifying what’s holding you back—it’s about taking actionable steps to break through those barriers and unlock the next level of success.So grab a notebook or just settle in—this is going to be packed with insights to help you start the year strong and make 2025 your best year yet. Let’s get started!

LINKS: