If you’ve ever felt like buying a house is some mysterious, unattainable, "adultier adult" milestone... I get it. It took me ages to do it, and the process was like trying to solve a Rubik’s cube blindfolded — while signing 37 forms.

Which is exactly why I dragged my real-life bestie and first-time homebuyer expert, Alli Moore, onto the pod today. (Dragged lovingly, obviously.)

Alli is here to walk us through WTF a loan officer actually does, how the home buying process works, and what you need to know if you’re self-employed and still want your white-picket-fence moment.

TOPICS & TANGENTS

— Why buying a house as a self-employed girly is not as scary as TikTok makes it sound

— The crucial thing you need to tell your accountant before you even start stalking Zillow

— Why your rent vibes do not translate to mortgage vibes

— How not to accidentally kill your pre-approval status while you're in limbo

— Our unhinged homebuying stories: bullying, bad math, and a Cape Cod side quest

POINT OF THE STORY

Find a house you can afford, live your life in, and not cry every time a bill shows up. That’s the dream.

ALLI LINKS

— Follow Alli on Instagram here and here

— Subscribe to her newsletter to for home-buying tips

— Alli’s walkout songs: song 1, song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Bookkeepers: Peach Perfect Financials, Madison Dearly, Coyne Bookkeeping

— Sara’s high-yield savings account

— Annual Credit Report website

TIMESTAMPS

00:00 Intro

00:26 Meet Allie, the First-Time Homebuyer Whisperer

03:26 Rapid-Fire Squirrel Brain Questions

18:27 What Even Is a Loan Officer?

22:42 Buying a House as a Self-Employed Squirrel

29:18 The Homebuying Process, Step-by-Step

41:01 Our Homebuying Stories

54:14 How Equity Works (and Why You Should Care)

57:55 Debt, Credit, and Other Capitalist Nonsense You Still Have to Deal With

01:05:46 Closing

This episode was edited by Adrienne Cruz.

Okay, listen. I timed myself making a single carousel post, and it took me 55 minutes and 53 seconds. (I have Toggl receipts.) So when Gemma Watts said you could run a whole social media strategy in just 15 minutes a day, I was like… girl, be serious.

But turns out… she was!

Gemma — aka The Social Cottage, aka the queen of cozy social media strategy — is a former teacher turned content strategist who helps business owners market themselves without letting social media devour their entire life.

This might be the most get-your-life-together episode of season 2 — Gemma gives you a full, step-by-step system to make your content take less time, feel more fun, and actually do something for your business. There’s even homework at the end, so grab your notebook!

TOPICS & TANGENTS

— Why your content is taking too long to make

— Gemma’s 15-minute strategy for showing up consistently on social media

— The “stories, skills, symptoms, shifting objections” content system and how to use it

— The ADHD struggle of putting laundry in but never taking it out

— Why motherhood doesn’t have to be your only source of fulfillment

— How to grow an Instagram account from zero with no welcome post

POINT OF THE STORY

You don’t need to post daily Canva masterpieces. You just need a system that works with your brain (and 15 minutes a day).

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Gemma Watts @thissocialcottage on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

GEMMA LINKS

— Follow Gemma on Instagram

— Check out her website

— Follow her on Substack

— Get Gemma’s prompts in your inbox

— Get her FREE Caption Creator

— Get her 15-Minute Growth Guide

— Gemma’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The girl who talks to her baby on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Gemma, the Cozy Strategy Queen

01:41 Rapid-Fire Squirrel Brain Questions

18:57 The 15-Minute Social Media Strategy

26:12 Why Your Captions Take Forever

28:29 The Only Planning System You Need

34:28 "Expert" Social Media Advice That Makes Gemma Cringe

38:51 How to Not Hate Social Media

45:01 What to Post and How Often

52:40 Starting From Zero: Gemma's 3-Step Plan

55:17 Closing

This episode was edited by Adrienne Cruz.

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”

(I’ll go first. It was last month.)

This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).

And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!

TOPICS & TANGENTS

— What “campaign thinking” actually means and how it can chill out your business

— The tragic ADHD guilt of forgetting your kid's snack request

— What to do about the very real urge to avoid your own launches

— Kelsey’s 3-step warm-up strategy for cold audiences

— Our Myspace song eras and why we all peaked with profile music

— The reason your past launches might’ve flopped

— The underrated power of building in public

POINT OF THE STORY

You don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KELSEY LINKS

— Follow Kelsey on Instagram

— Check out her website

— Kelsey’s famous progam Launch Your Own Way

— Listen to her private podcast The Warm Up

— Kelsey’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Mentioned by Kelsey: Michelle @byhellolemon and Alyssa @atnndesign

TIMESTAMPS

00:00 Intro

00:25 Meet Kelsey, the Squiggly Launch Queen

02:09 Rapid-Fire Squirrel Brain Questions

19:47 Campaign Thinking 101

22:52 The Inaction Problem No One Wants to Admit

30:21 How to Warm Up a Cold Audience

39:07 Can You Just Copy-Paste a Launch That Worked?

51:11 Closing

This episode was edited by Adrienne Cruz.

Okay, picture this: it’s 9am, you’re in a full face of makeup and red leather pants belting RENT at an audition — and by 2pm, you’re back home in sweatpants designing someone’s dream website.

That’s just a Tuesday in the life of Sarah Kleist.

She’s a New York-based actor and Showit website designer, and also one of my real-life best friends, my longest-running creative collaborator, and the most organized Notion girlie you’ve ever met.

In this episode, we’re talking all about living a double life as a multi-passionate human, why “simple” websites aren’t always the move, and how to make a template look like a million bucks. Plus, we share the behind-the-scenes of what it’s like to collaborate on all the dreamy copy/design projects we’ve done together (and why we absolutely refuse to share a contract system. Ever.).

TOPICS & TANGENTS

— Why template websites aren’t a cop-out (and how to make them look custom!)

— The very specific power of red leather pants and a good walkout song

— Why you need more website pages than you think

— The Notion obsession that will either inspire you or make your brain short-circuit

— A highly emotional tangent about seltzer, energy drinks, and being short in real life

— A mini lesson on the real difference between being outgoing and being an extrovert

— The exact moment we went from TikTok mutuals to real-life besties

— How our copy/design collabs actually work

POINT OF THE STORY

A solid website template and smart UX will take you far. (A fresh Notion hub wouldn’t hurt either.)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sarah Kleist @kleistcreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KLEIST LINKS

— Follow Kleist on Instagram

— Check out her obviously kickass website

— Download Kleist’s viral freebie: The To-Done List

— BTL Copy x Kleist Creative - hire us together!

— Kleist’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The book that inspired Kleist to reach out to me and the group we both joined as a result

— What I asked you to search up on TikTok

— Websites mentioned: Madden Made Events (designed with the Manhattan template by Tonic Site Shop), The Legalzine, Kat Wolff Creates, Frances House, Ashley Flowers, Monocle Productions, Katherine Marchand

TIMESTAMPS

00:00 Intro

00:23 Meet Sarah Kleist, The Best Showit Website Designer

06:03 Rapid-Fire Squirrel Brain Questions

18:02 The Truth About Templates, UX, and Doing Too Much

22:57 The To-Done List and Tracking Your Entire Life

28:17 What It’s Like to Work with Sarah + Sara

38:32 Favorite Projects We’ve Done Together

42:31 What We’re Actually Like in Real Life

48:21 Closing

This episode was edited by Adrienne Cruz.

Okay, be honest: have you ever heard someone talk about “quantum leaping” in their business and thought, “What in the Girl Boss is going on here?”

Same.

So in this episode, I brought in the one person I trust to de-mystify the energetic, the esoteric, the whole woo of it all and make it actually make sense.

Today’s guest is my best friend once removed (we made it official mid-recording), Kaitlyn Kessler. She’s an energetics and business coach who helps high-achieving visionaries trust themselves more deeply, pivot with purpose, and create success that doesn’t feel like a cortisol-inducing hellstorm.

We talk about why self-trust is the real secret to momentum, how “quantum leaps” actually happen, and why rest might just be the most rebellious thing you can do.

TOPICS & TANGENTS

— Why quantum leaps don’t happen overnight (even if the internet says you can make $3K while getting your hair done

— How to build actual self-trust and stop lying to yourself about going to the gym at 5 AM

— Kaitlyn’s best advice for the woo-curious

— A deeply important tangent about plane strangers trauma dumping and squirrels holding mushrooms

— Why “I’m hot no matter what” is a valid business mindset

— What in the world is “energetics” anyways?

POINT OF THE STORY

Quantum leaps are made in the micro moments, when you trust yourself enough to show up differently.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Kaitlyn @kaitlynskessler on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KAITLYN LINKS

— Follow Kaitlyn on Instagram

— Check out Kaitlyn’s website

— Listen to Spacious Podcast

— Follow Kaitlyn on Substack

— Kaitlyn’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

00:29 Meet Kaitlyn Kessler, Energetics Coach and Best Friend Once Removed

03:10 Rapid-Fire Squirrel Brain Questions

15:49 Self-Trust is Everything

23:03 When Shoulds and Have-To’s Are Running the Show

28:16 Rest as Rebellion and Fuck the Man

31:49 What Even Is a Quantum Leap?

38:05 What Energetics Have to Do With Business Strategy

43:20 Did Anyone Say “Journal Prompts”?!?

48:57 Woo-Curious? Let’s Talk About It

54:23 Closing

Not to be dramatic, but this might be the only cold pitch I’ve ever liked. And trust me — I’ve seen a lot of cold pitches. Most of them = instant delete, do not pass go, do not collect $200.

But today, I’m joined by Eva Couto of Flying Colors Creative — one of the very few people in the world who has ever successfully cold-pitched me. (A rare honor. A high calling. A feat so impressive I had to have her on the pod.)

Eva is a brand designer and ringleader. She’s all about helping people create unconventional, standout brands that feel like them.

We get into why most cold pitches suck (and how to actually do it right), why freaks always find each other, and how your branding might be quietly holding you back in ways you don’t even realize.

TOPICS & TANGENTS

— Why most cold pitches make me want to call the cops

— The real reason branding is a business essential, not a luxury

— Why Eva stalks people on LinkedIn of all places??? (Still not over it.)

— The branding mistake that makes people forget you exist

— Why bad branding gives “took his hat off and ruined it” energy

— My high school crush and the deeply unserious reason I logged into my personal Instagram for the first time in years

POINT OF THE STORY

A forgettable brand is an expensive problem. If people don’t remember you, they’re not going to hire you. Your brand should be more than just a pretty Pinterest mood board — it should actually help you make money and attract the right people.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Eva @flyingcolourscreative on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

EVA LINKS

— Follow Eva on Instagram

— Check out the Flying Colours Creative website

— Listen to The Freak Show on Apple or Spotify

— The Extravaganza - your complete brand & website transformation

— Eva’s walkout song

BTL LINKS

— Download my FREE Cold Pitching Guide

— Watch my cold pitching Tiktok videos in this playlist

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— My accountant - Peach Perfect Financials

— Contract templates - The Boutique Lawyer

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

00:24 Meet Eva Couto, Brand Designer and Cold Pitching Expert

04:14 Rapid-Fire Squirrel Brain Questions

16:17 A Forgettable Brand is an Expensive Problem

21:37 When Should You Actually Invest in Branding?

23:54 Ideal Clients and Red Flags

30:43 The Best Brand is One You’ll Actually Use

42:58 Why Bad Branding Gives “Took His Hat Off and Ruined It” Energy

49:15 Eva’s Everything Branding & Website Package (It Really is an Extravaganza)

51:26 Closing

Welcome to season two of Point of the Story! We’re coming in HOT with an all-guest lineup — starting with none other than my brilliant, hilarious, famous, cottage-cheese-obsessed bestie, Xanthe Appleyard.

If you don’t already follow Xanthe, you’re missing out on the kind of social media strategy that actually makes sense, one that is based on real connections that turn into real sales. She’s the type of person who could launch anything, and people would buy it just because she made it. And in this episode, she’s spilling all the tea on how to make that kind of magic happen in your own business.

We recorded this episode curled up on her couch in LA, where I was deeply considering squatting indefinitely. Meanwhile, I’m now back in Massachusetts, staring out at the ice and snow, wondering why I ever left.

TOPICS & TANGENTS

— Why social media is a relationship and not just a numbers game

— How to create content that actually connects (instead of just screaming into the void)

— The myth of “niching down” and what to do instead

— What it actually means to be a thought leader — even if you don’t think you are one

— The art of never shutting the hell up about your offer

— The very serious topic of Xanthe’s deep love for cottage cheese

POINT OF THE STORY

Social media works best when it’s human. Lead by showing up, starting real conversations, and making your audience feel seen.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and @xanthe.appleyard on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a free Millionaire Moment subscription.

Love you, mean it. 🖤

XANTHE LINKS

— Follow Xanthe on Instagram

— Check out Oh Sierra’s website

— Listen to Love You to the Core on Apple or Spotify

— Listen to the episode “Love Folliculating All Over Town (Guest Episode with Sara Noel)” on Apple or Spotify

— Listen to the Millionaire Moment private podcast episode with Xanthe on Substack

— Life of the Party - Xanthe’s content strategy program

— Xanthe’s favorite yogurt and cottage cheese

— Xanthe’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Caitie Cupples Creative - my amazing student!

— Green Chair Stories- copywriting for photographers

This episode was edited by ⁠Adrienne Cruz⁠.

TIMESTAMPS

00:00 Welcome to Season 2!

00:42 Meet the Famous Xanthe Appleyard

05:10 Rapid-Fire Squirrel Brain Questions

15:44 Social Media is a Relationship

19:52 How to Actually Understand Your Audience

23:14 How to Create Content that Leads to Sales

29:48 “I’m Not a Leader” & Other Lies We Tell Ourselves

38:49 Simple Tweaks That Will Transform Your Content

41:48 Do You Really Need to Niche Down?

47:51 A Life-Changing Tip About Cottage Cheese

49:27 Time is Relevancy

51:00 The Power of Never Shutting the Fuck Up

52:55 Our Content Themes

56:45 Closing

Welcome back, squirrels! Season 2 of Point of the Story is here, and this time, we’re switching things up. Instead of solo episodes, this season is all about guest interviews — 20 of them, to be exact. I’m talking to experts, entrepreneurs, and industry insiders to uncover what they wish everyone knew about their field (plus plenty of tangents, obviously).

If you’re nosy and love learning how things actually work, you’re in for a treat.

WHAT TO EXPECT IN SEASON 2

— Guest interviews only (but don’t worry, a surprise solo episode may be coming)

— Six rapid-fire squirrel brain questions to start every episode

— Deep dives into what people get wrong about different industries

— A Spotify playlist featuring every guest’s walkout song (because of course)

THE RAPID-FIRE QUESTIONS

I want you to answer these, too! Head to my Instagram and drop your answers in the comments of my latest post, where I will be answering them myself!

1. What’s your nut? (What do you hoard like squirrels hoard nuts?)

2. If your brain had a pop-up ad, what would it be selling you right now?

3. If your life had a warning label, what would it say?

4. What’s something you’d win an Olympic gold medal in?5.

5. What’s something you thought you’d have figured out by now, but absolutely don’t?

6. What’s your walkout song?

Love you, mean it. 🖤

So listen, I’m your mommy now. Yeah, you heard me. Today, I am mothering YOU because no one else is mothering you, and you are out here doing all the mothering yourself.

Yes, you might have cringed at the title “productivity hacks.” I know you don’t need Karen from Pilates telling you to “wake up earlier” when you don’t even have a backup parent to help. So this is real-life, actually-doable advice from someone who’s living what you are living.

So if your mental load is heavier than a Costco-sized box of literally anything, grab your AirPods and hit play.

TOPICS & TANGENTS

— My real-life hacks for making life easier as a single mom (that actually work, because I live this every day)

— The one thing that finally made me stop being angry about doing it all alone

— Why your kid should absolutely be bored sometimes (and why I’m “purposely frustrating” mine)

— How I went from working 60 hours a week to 24 and still made more money than ever

— The morning bin strategy that stops me from losing my mind before 8 AM

— The magic of Siri reminders and why I set them for literally everything

— Why you need to unfollow certain moms on Instagram immediately

— How to stop feeling guilty about screen time (and exactly how much my kid actually gets)

— What the “reward jar” method is and why my kid just earned himself a Build-A-Bear

POINT OF THE STORY

A child is only as happy as their mom — so take care of you, too. Drop the guilt, stop comparing yourself to people who don’t live your life, and do what actually works for you and your kid.

GIVEAWAYS

Single moms, this one’s for you: DM me a pic of you and your little one, and your next bean water is on me.

And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Dr. Becky!

— This is THE ikea cabinet

— Reward jar options

— Brain Quest

— Lingokids

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

14:25 The Morning Bin

17:21 Screen Time is OK

20:39 Make Everything a Thing

23:27 Always Outline the Plan

24:20 Stick to a Routine

25:21 Siri Reminders

26:17 Have a Place for Everything

28:36 Don't Put it Down, Put it Away

29:09 Ten-Minute Tidy

30:32 Don't Follow Moms with Partners

37:31 Get Creative With Work Times and Places

38:45 Purposefully Frustrate Your Child

40:43 Reward Jar

42:35 Point of the Story

So you’re stuck in a slowwwww AF season? You check your inbox — crickets. You refresh your DMs — nothing. You start wondering if it’s time to start selling essential oils. And unless you’re passionate about lavender, my response is ABSOLUTELY NOT.

Slow seasons happen, but that doesn’t mean you have to just sit around waiting for clients to magically appear. In this episode, I’m walking you through six things you can do when business feels slow — things that actually work, things that I’ve done myself, things I tell my clients to do all the time, and things that make you feel like you're taking control instead of waiting for the universe to drop money in your lap.

So if you're side-eyeing your Stripe dashboard like it owes you an explanation, grab your notebook and hit play.

TOPICS & TANGENTS

— The six strategies I swear by for getting more business, even in a slow season

— What to do when your dream clients are too busy lounging on the beach, eating watermelon salsa, and devouring smutty romance novels to think about hiring you

— Why people are still spending money (even when the world is crashing down, and it feels like they aren’t)

— The sneaky Facebook group strategy that’s landed me so many clients

— What the “lipstick effect” has to do with your offers

— The number one reason your marketing might not be working (and how to fix it)

POINT OF THE STORY

Stop waiting, start selling. You can either sit around and stress about a slow season, or you can take action and bring in business!

GIVEAWAYS

Tag @btlcopy in your stories for a chance to win your next bean water on me!

If you leave a review on Apple Podcasts, take a screenshot, and sent it to me via DMs for a present.

And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize.

Love you, mean it. 🖤

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— My 28 Days Sales Challenge and its related Instagram post

— Pinterest blogging masterclass with Sarah Burk

— Book a website copy audit with me

— Sales Series - my mini sales page course

— Blog post: “How To Write A Minimal Services Page”

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Join Vix Meldrew’s new membership VOLUME

— Sarah Kleist- Showit website designer

— Lindsay Clarke - Mariko Studio

— Tori Sprankel - Eldest Daughter Studio

— Katie Campbell - Social media strategist

— The Curious Collective - Therapists with ADHD

— Rachael Shepard-Ohta - Hey Sleepy Baby

— Facebook groups: Create and Cultivate + Women in Marketing

This episode was edited by Adrienne Cruz.

TIMESTAMPS

00:00 Intro

04:07 Rekindle an Old Collaboration Flame

07:10 Recreate Your Last ‘Ideal Client’ Project

12:31 Put Your Name Out There!

18:08 Blog More, Pinterest More

20:11 Tell Your Biz Friends You’re Open for Work

21:10 Make Sure Your Services Page is Ready for New Leads

25:23 Point of the Story