When I decided to launch a podcast, I had absolutely zero intention of editing it myself. Like, I cannot think of anything worse for someone with ADHD than planning, recording, editing, AND promoting a whole-ass show.

Enter Adrienne Cruz, who cold-pitched me so perfectly I wanted to kiss her on the mouth.

In this episode, I sit down with the woman who makes Point of the Story possible — my podcast editor, emo-Swiftie friend, and the reason I can just show up and yap while she handles literally everything else.

We're diving into the psychology of listener engagement, the three stages every podcast listener goes through, and why your marketing efforts mean absolutely nothing if your show is boring as hell.

TOPICS & TANGENTS

— Pattern interruption and why your brain loves surprises

— How to hook people in the first 60 seconds of your episode

— Me saying the only phrase I know how to say in Spanish and how I plan to use it against Side Character someday

— Why editing your podcast doesn't make it less authentic

— Adrienne not being able to find her mirror neurons

— Episode titles that actually make people click

— Adrienne audits her clients’ podcasts

— Season three planning happening live on the podcast

POINT OF THE STORY

Marketing can bring people to your show, but only your show can make them stay. Focus on that second stage (engagement) that everyone ignores, and you'll turn casual listeners into superfans who never miss an episode.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Adrienne @adriennecruzpod on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

ADRIENNE LINKS

— Follow Adrienne on Instagram and Threads

— Check out her website and services

— Subscribe to her newsletter Sounds Like Brunch

— Adrienne’s walkout songs: girly pop option + emo option

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS (all podcasts, of course!)

— 6 Degrees of Cats

— Good Hang with Amy Poehler

— The Freak Show

— Modern Agent Marketing Girls

TIMESTAMPS

00:00 Intro

00:23 Meet Adrienne, My Podcast Manager!

08:02 Rapid-Fire Squirrel Brain Questions

20:19 Marketing Can't Make People Love Your Show

26:02 Why Your Brain Loooves Being Surprised

30:14 Your Listeners Should Want to Hang Out With You

40:29 Mirror Neurons and Why Enthusiasm Is Contagious

42:41 Keeping People on the Edge of Their Seats

48:19 Vulnerability Without Trauma-Dumping Your Audience

52:52 Honoring the Squirrel Brain (Why Editing Matters)

57:49 What to Do Outside Your Episodes to Keep People Listening

01:05:20 Point of the Story Season Three Planning Session

01:08:48 Closing

This episode was edited by Adrienne Cruz.

I invited KP from Jupiter Content Co on to talk about nine grids on Instagram, and somehow we also ended up discussing everything from credit card debt recovery to baseball mascots coming to your house for Valentine's Day. It was a squirrel-brained conversation through and through, and I loved every second!

KP is a social media strategist who believes you can do whatever the hell you want on social media, as long as you have a strategy behind it. And before you roll your eyes at the word "strategy," they actually break it down in a simple and brilliant way that doesn't make you want to throw your phone in a river.

They're also the mastermind behind something called a "content constellation," which is basically an Instagram nine grid that doesn't suck and actually helps people figure out what you do. Ok, bye, I need to go get one for the Point of the Story Instagram page, immediately!

TOPICS & TANGENTS

— Five-figure credit card debt and why shame-posting about it on Substack was the right move

— Rebecca Black's gay icon era

— Nine grids that work for Instagram

— Price transparency and why hiding your rates is helping no one

— The Content Constellation offer that sold out in 8 hours

POINT OF THE STORY

You can do whatever you want on social media as long as you have a strategy (including not posting and getting a nine grid!)

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and KP @jupitercontentco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KP LINKS

— Follow KP on Instagram

— Check out their website

— Subscribe to their Substack

— Listen to them in the Twelfth House podcast

— Book a Content Constellation to design your Instagram 9-grid (Code: ON POINT)

— KP’s walkout songs: cool kid option + the real choice

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Savannah Bananas

TIMESTAMPS

00:00 Intro

00:24 Meet KP, Social Media Strategist, Nine Grid Fan, and Early Bedtime Enthusiast

01:32 Rapid-Fire Squirrel Brain Questions

29:19 You Can Do Whatever You Want on Social Media (As Long As You Have a Strategy)

32:04 How to Stop Posting on Instagram By Creating a 9 Grid

41:19 Content Constellation: The Offer that Sold Out in 8 Hours

51:59 Savannah Bananas Baseball Discourse

55:33 Closing

This episode was edited by Adrienne Cruz.

3 things that happened when I cornered a bookkeeper at a conference:

1. I almost choked to death

2. I realized I should learn how to perform the Heimlich maneuver

3. I found out that S-Corps are much more complicated than they seem

In this episode, I sit down with Madison Dearly — former Miss New Mexico, bookkeeping’s biggest fan, and the woman who was literally at the ready to perform life-saving measures on me during our first conversation (the episode is worth it just for that story alone!).

She's conservative with the IRS but generous with her knowledge, and she's here to give you the real tea on S-Corps, business expenses, and why your bookkeeping probably needs some serious TLC.

TOPICS & TANGENTS

— Revenue vs. profit vs. owner's draws (bookkeeping terms you need to know)

— My obsession with Queen Latifah and how I named my Roomba after her

— Business expenses that'll get you audited vs. ones that actually count

— Why Madison wants to set QuickBooks on fire (we support this energy)

— The tea on Intuit and why Madison despises them

— Baby steps to bookkeeping that won't make you want to cry

POINT OF THE STORY

The best business expense you can make is educating yourself about your own finances. Understanding the difference between revenue and profit, knowing what you can actually deduct, and having clean books will save you more money than any trendy tax hack.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Madison @madisondearly on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MADISON LINKS

— Follow Madison on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Subscribe to her Youtube channel

— Join her Monthly Bookkeeping Club

— Check out her services and resources

— Madison’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:22 Meet Madison, Bookkeeping Queen and The Person Who Saved My Life

03:27 Rapid-Fire Squirrel Brain Questions

15:37 The S-Corp Reality Check You Need to Hear

24:53 A Bookkeeping Crash Course

30:31 The IRS Doesn't Care About Your Brand Shoot Blazer

39:13 Madison's Rant on Intuit

41:42 Baby Steps to Better Bookkeeping

44:17 Closing

This episode was edited by Adrienne Cruz.

Babe, I love you, but we need to talk... If you're mixing your business money with your grocery money, you're fucked, and it's time to get unfucked.

In this episode, I sit down with Braden Drake from Not Avg Law — attorney, Le Creuset collector, and the only lawyer I know who uses "get fucked" as a business philosophy (but in a good way).

We're talking about all the ways your business might be getting you into trouble without you even knowing it, and how to unfuck yourself before the IRS comes knocking.

TOPICS & TANGENTS

— The "oh shit" cycle of back taxes (and how to break it)

— Why your team members are probably employees, not contractors

— The time Braden sold a $1,000 pot on Facebook Marketplace to become a debt-free diva

— How to automate your tax savings so your ADHD brain doesn't forget

— Business insurance, trademarks, and other things that'll save your ass

POINT OF THE STORY

Your business is only as strong as its legal and financial foundation. Get a separate bank account, pay your quarterly taxes, classify your team correctly, and protect your brand — because unfucking your business later is way more expensive than doing it right the first time.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Braden @notavglaw on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

BRADEN LINKS

— Follow Braden on Instagram and Threads

— Check out his website

— Check out his podcast Unf*ck Your Biz

— Join his signature group coaching program to get your legal and tax shit in order

— Join his membership The Contract Club

— Check out his trademark services

— Read his book

— Braden’s walkout songs: song 1, song 2, song 3

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Le Creuset Cosmos Braiser

TIMESTAMPS

00:00 Intro

00:24 Meet Braden from Not Avg Law

01:24 Rapid-Fire Squirrel Brain Questions

11:54 You Need a Separate Business Account

12:36 His Offer Suite and Team Structure

16:18 Employees vs. Contractors (And Why You're Probably Wrong)

20:45 The 3 Ways to Scale Your Business

23:48 Steps to Unfuck Your Biz

38:21 Closing

This episode was edited by Adrienne Cruz.

How’s this for a hot take? You probably don't need a logo. Yes, you read that right!

In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.

Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.

We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.

TOPICS & TANGENTS

— The delicious perfection that is millennial nachos

— Remembering you have free will at 30-something

— Content corners that don't require your house to look like a Pinterest board

— The Instagram-first vs. website-first debate

— Micro storytelling and why you're not boring (seriously, you're not)

POINT OF THE STORY

Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

TORI LINKS

— Follow Tori on Instagram

— Check out her website

— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)

— Browse her freebies and resources (including the Link in Bio freebie)

— Grab her free IG carousel templates

— Join the waitlist: BTL Copy x Eldest Daughter Studio

— Tori’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Xanthe

— Clara Pierce (the influencer with the cute cutting board)

— Hey Sleepy Baby

TIMESTAMPS

00:00 Intro

00:24 Meet Tori, Cool Mom Brand Designer

03:23 Rapid-Fire Squirrel Brain Questions

15:33 Some People Don't Need a Logo (A Designer Said It)

22:17 What Brand Elements You Actually Need

33:16 Why Specificity Is the Secret to Relatability

37:27 Micro Storytelling + Why You're Not Boring

40:11 Instagram vs. Website First

50:49 Closing

This episode was edited by Adrienne Cruz.

I wasn't a woo-woo person until I accidentally manifested the best relationship of my life by deleting every mediocre man's number from my phone. So there’s definitely something to manifestation, and today’s guest is here to spill the tea.

In this episode, I sit down with Jillian Minter — money manifestation coach and boss bitch extraordinaire. She’s here to tell us everything we need to know about money manifestation: what actually works, what doesn't, and why your sarcastic broke girl meme energy is blocking your abundance.

TOPICS & TANGENTS

— The micro-negativity that's sabotaging your manifestation

— Starting small when you don't actually believe you can win the lottery

— How to manifest that your boyfriend will leave work early

— Why you have to spend money to make money

— Jillian's gratitude and manifestation practice

— Making space for what you want (literally clearing out nightstands)

— My accidental coaching moment (yay!)

POINT OF THE STORY

You're always manifesting — the question is whether you're doing it on purpose. When you clean up your energy, believe you deserve what you want, and take action from that aligned place, everything shifts.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Jillian @jillianminter on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

JILLIAN LINKS

— Follow Jillian on Instagram

— Check out her website

— Subscribe to her newsletter, Prosperity Pages

— Grab her freebies, Your 100 Limiting Money Beliefs and EFT Tapping

— Check out her challenge Magic Money Makeover

— Jillian’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Serena Kerrigan on Tiktok

TIMESTAMPS

00:00 Intro

00:23 Meet Jillian, Money Manifestation Coach

01:57 Rapid-Fire Squirrel Brain Questions

09:03 What Is Manifestation (And Does It Actually Work?)

17:59 Start Small When You Don't Believe It Yet

20:22 Why You Can’t Just Manifest and Sit on Your Ass

24:47 Scarcity Mindset, Negative People, and Other Blocks

39:55 The Most Common Manifestation Mistakes

40:05 Common Mistakes in Manifestation

47:49 Jillian's Money Manifestation Routine

59:30 Sara's Accidental Coaching Session

01:08:51 Closing

This episode was edited by Adrienne Cruz.

I joined a $5,000 mastermind at 4 AM after seeing one random Threads post, and it was one of the best business purchases of my life.

The woman who led me to this decision was Vix Meldrew — community building queen, Diet Coke connoisseur, and the leader behind some of the most successful group programs I've ever seen. We're diving into why being yourself isn't just nice advice, why your quirks and niche interests are marketing gold, and how Vix scaled her programs while working 25 hours a week.

TOPICS & TANGENTS

— The social media presence scale (from "mystery human" to "oversharing your bowel contents")

— My discovery that not everyone’s lungs burn when they run

— How to be more you without trauma-dumping on Instagram

— Why overusing ChatGPT is killing your launch conversions

— Our sophisticated Threads strategy of relentless shitposting

— Building in public: how Vix got 220 people in a Slack channel before her membership even existed

— Why the "nurture your current audience" advice is keeping you stuck

POINT OF THE STORY

Your community doesn't want you to be more professional — they want you to be more you. Stop over-strategizing and start sharing the parts of yourself that make people say "finally, someone who gets it."

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Vix @vixmeldrew on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

VIX LINKS

— Follow Vix on Instagram and Threads

— Check out her website

— Listen to her podcast

— Join her membership, VOLUME

— Join her mastermind, Sales Spice

— Vix’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Morgan Roos on Tiktok

TIMESTAMPS

00:00 Intro

00:24 Meet Vix Meldrew, Community Building Queen

06:04 Rapid-Fire Squirrel Brain Questions

21:15 Your Community Wants More YOU (Not More Strategy)

23:12 The Social Media Oversharing Scale

28:10 Stop Overthinking Connection

34:54 Put Down ChatGPT (It's Killing Your Conversions)

38:53 Own Your Wins AND Mistakes

48:48 Embarrassment Is a Choice You're Making

51:45 Building It in Public: What Worked for Her Programs

01:01:04 Closing

This episode was edited by Adrienne Cruz.

When I needed a $3,800 oil tank for my house, I didn't dip into my savings. Instead, I ran a 24-hour flash sale with the code GETSARAOIL and made the money instead. My guest has thoughts about this strategy, and they might surprise you!

In this episode, I sit down with Emilie Nutley, finance coach for women and owner of the most delightful British accent you'll ever hear. Emilie's here to give us the girly money chat we've been craving, complete with finance spreadsheets that don't make you want to cry and money management that works with your squirrel brain.

TOPICS & TANGENTS

— The difference between money mindset and money management

— The chocolate orange obsession that transcends continents

— Emilie's three-card spending system

— Her controversial opinion about emergency funds

— Jelly Cat and Cars collections and why we're all just big kids

— How to know what "enough" money actually is

POINT OF THE STORY

Stop micromanaging every dollar and start managing your money like the confident business owner you are, with simple systems that work with your brain, not against it.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Emilie @emilienutley on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

EMILIE LINKS

— Follow Emilie on Instagram

— Check out her website

— Browse her offers here

— Enroll in her program Cashflow Confident

— Emilie’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:26 Meet Emilie, Finance Coach & Posh Farmer

02:17 Rapid-Fire Squirrel Brain Questions

14:26 Be Proactive With Your Money, Not Reactive

21:39 How to Split Your Money (Without 47 Different Accounts)

23:12 Money Mindset VS. Money Management

28:10 Should You Budget or Should You Just Make More Money?

34:46 You Need a Breathing Fund

40:26 Talking Shit About Profit First

43:45 Money Fears & Why Comparison Is Toxic

49:59 Closing

This episode was edited by Adrienne Cruz.

I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.

In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)

We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.

TOPICS & TANGENTS

— The boost folder every founder needs (and why you should steal this idea)

— The 70+ phone calls that built an entire brand strategy

— Dating advice that made my editor Adrienne say I need a dating podcast

— Why Sabah needs to start a podcast immediately

— Why men steal Face Fog for football practice

— Why we're never shutting the fuck up about astrology charts

POINT OF THE STORY

You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Sabah @sabahyaqoob on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

SABAH LINKS

— Follow Sabah and Calling Beauty on Instagram

— Follow her on Tiktok too

— Check out her website

— Her community for Muslim women navigating dating and marriage

— Her product that Sara is absolutely obsessed with

— Sabah’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Podcast episode: What Even Is A Quantum Leap? with Kaitlyn Kessler

— Newsletter: TOC #119: So, We Got Tattoos Together

— Cosmetic Executive Women

TIMESTAMPS

00:00 Intro

00:24 Meet Sabah, Founder of Calling Beauty

04:18 Rapid-Fire Squirrel Brain Questions

19:21 How to Cold Email Taylor Swift's Makeup Artist

24:16 Sara's Obsession with Face Fog

28:19 Makeup, Body Image, and Self-Love

37:57 The Only Origin Story You'll Hear on This Podcast

49:23 The 70 Phone Calls That Built a Brand

58:44 The Unglamarous Side of Creating a Beauty Product

01:05:09 Even Men Love Face Fog

01:09:08 Fulfillment Centers, Brexit, and Shipping Costs

01:17:31 The Role of PR in Brand Visibility

01:21:33 Sabah's Long-Term Goals

01:29:08 The Moment This Became a Dating Podcast

01:39:56 Closing

This episode was edited by Adrienne Cruz.

Raise your hand if you've ever said "I'll worry about investing when I have more money."

Yeah, that was me too — until I met Matt!

In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.

We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.

Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.

TOPICS & TANGENTS

— The difference between SEP IRAs and 401(k)s for business owners

— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding

— Why Matt always has to be the first one to hang up the phone

— Protection planning for single moms and business owners who can't afford to wing it

— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)

POINT OF THE STORY

Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

MATT LINKS

— Learn more about Matt

— Matt’s walkout songs: song 1 + song 2

Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.

CRN202803-8252118

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

TIMESTAMPS

00:00 Intro

00:25 Meet Matt, My Actual Financial Planner

01:58 Rapid-Fire Squirrel Brain Questions

12:12 Is Financial Planning a Rich People Thing?

16:00 How Matt Helps Business Owners

19:44 Your Retirement Account Options

25:08 Help, I'm Bad at Saving Money!

31:13 The Earlier You Start, The Better

41:21 Matt's Final Money Tip

42:57 Closing

This episode was edited by Adrienne Cruz.