When's the last time you looked at your old blog posts?

Because if you've been blogging for more than a year, I'd bet good money there are broken links, outdated info, old offers, and maybe even a reference to a husband that no longer exists living rent-free on your website right now. (No, that last one isn't hypothetical.)

I sit down with Eden Sloboth of Maven Made Copy — blog writer, SEO strategist, and the woman who is single-handedly removing the remnants of my past life from my website one post at a time.

Eden creates custom blog strategies for creative entrepreneurs that combine personality and SEO — so your blog doesn't just exist but actively works for you. She's written blogs across 30+ industries and believes every business can benefit from a blog strategy.

We're talking about why updating your old blogs is one of the smartest SEO moves you're not making, how to know which posts to prioritize, and the full step-by-step process Eden uses to take a crusty old blog and make it work again.

TOPICS & TANGENTS

— Google already likes your old blogs, so use that to your advantage

— Updating a blog counts as fresh content

— The step-by-step process Eden uses to update a blog post from top to bottom

— How to figure out which blogs to prioritize first

— Internal links, external links, backlinks

— The publish date debate: is it deceitful to update it?

— How to use Google Search Console to get your updated blog re-indexed fast

— Why embedding your podcast episodes in your blogs is an accessibility and SEO win

— The leggings tier list nobody asked for but everyone needed

— Is it cheating for a copywriter to hire a blog writer?

POINT OF THE STORY

Your old blogs are assets, not archives. Update them, re-publish them, and put them back to work!

Love you, mean it. 🖤

EDEN LINKS

— Follow Eden on Instagram and Threads

— Check out her website

— Subscribe to her newsletter, Copy Connections

— Grab her free blog content calendar

— Check out her blog writing services

— Read her blog

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Aerie Offline leggings

— Past episode: Accessibility 101: What Every Online Business Owner Needs to Know with Chloe Arielle

— Mariah Magazine Free Alt Text Generator

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

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Sara's Swipe File: A Newsletter Storytelling Subscription

You know I hate a fuck-ass pitch.

So when today’s guest slid into my inbox with the subject line "Not a fuck-ass pitch" — and then opened with "I want to teach your audience how to date their customers" — I read the whole thing and responded YES immediately.

I sit down with Hunter Myers, brand strategist, competitive karaoke legend, and six-foot-tall badass, to talk about why marketing is basically flirting with your customers and how to be the best date they’ve ever had.

TOPICS & TANGENTS

— Hunter's long-term client relationship framework: from first date to happily ever after

— Why "women-owned service-based businesses" are not an ideal client

— The trust recession, and why being human is the only antidote

— The competitive karaoke scene in Chicago that I had never heard about

— Consistency as a first impression

— Tattoos, ball sacks, and showing off

— My ninth-grade situationship

— The difference between genuine outreach and checking a box

POINT OF THE STORY

Marketing is like flirting, so stop treating people like leads and start treating them like potential dates — listening, showing up consistently, and actually giving a damn.

Love you, mean it. 🖤

HUNTER LINKS

— Follow Hunter on Instagram, Threads, and Linkedin

— Check out her website

— Subscribe to her YouTube channel

— Subscribe to her newsletter

— Tune into her podcast, The Brand Bite

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

An incomplete list of business rules you totally made up and don’t have to follow:

You have to post every day.

You have to offer that service.

You have to want six figures.

You have to build the business everyone else is building.

You don't. You really, truly don't. And when you stop following everyone else's rules, your business can actually feel… good! I’m talking swivel-into-your-office-chair-with-a-running-start good (which is what today’s guest does daily to start her work day).

I’m talking with Natascha Myers of Moon and Things Co. — brand strategist, former Nashville recording artist (really!), chronic thrift queen, and the woman with the most interesting vocabulary I have ever encountered in my entire life.

I'm not joking. Pay attention to every single word that comes out of her mouth. She's the type of person who will casually say something so perfectly worded that you have to stop and be like, wait, say that again.

TOPICS & TANGENTS

— How to tell if your brand is pulling you toward someone else's version of success

— The Instagram grid audit Natascha has her clients do

— The word "albeit" and other words you've been mispronouncing with confidence your whole life

— Writing copy that sounds like you actually talk in real life

— Why Natascha reads her client copy out loud 10 times before delivering it

— That wretched Planet Fitness color scheme

— Being the through line in your brand without making it about your favorite color

POINT OF THE STORY

Entrepreneurial wellness isn't about working less. It's just a fancy way of saying: stop building a business you hate living inside. Know what success actually looks like for you, and then have the audacity to build that instead.

Love you, mean it. 🖤

NATASCHA LINKS

— Follow Natascha on Instagram and Threads

— Check out her website

— Join her luxury branding retreat, Atelier

— Subscribe to her newsletter and her Substack

— Grab her free wellbeing notices

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I've been talking about my squirrel wrangler on this podcast for months. And you guys are so nosy, I knowwww you want to know exactly what she does, what it costs, and whether you need one too.

She's here, let's get into it!

I sit down with Claire French — strategic operations consultant and the woman who signed Wesley up for spring soccer before I even asked. Claire built her consultancy around one very specific type of founder: the ones who are exceptional at what they do but whose backend looks like a Pinterest board that caught fire. She's the reason my inbox doesn't give me hives, my launches don't fall apart, and I can actually go on a date without thinking about my Dubsado.

TOPICS & TANGENTS

— What an OBM is (and why it's not the same as a VA or a tech person)

— The pitch that landed Claire the job

— The "big three" framework that will change how you think about delegation

— How to know you're ready to hire an OBM

— The Slack system that keeps my squirrel brain from losing its shit

— Why the ROI of working with an OBM has nothing to do with money

— The sneaker wall, the sour gummy worms, and 75 pairs of Air Jordans in display boxes

— Why I still haven’t updated all my funnels (do as I say, not as I do)

POINT OF THE STORY

You don't have to do everything yourself! When you stop white-knuckling every task and let the right person into your business, you get more done, make more money, and actually have a life (which is the whole point, right?).

Love you, mean it. 🖤

CLAIRE LINKS

— Follow Claire on Instagram and Threads

— Check out her website

— Browse her services

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— The Squirly Substack Post: 6 questions to ask yourself before you impulse-buy something

Note: Sara mentioned that her episode with The Hot Girl CFO came out before this one, but it hasn’t been released at the time of this episode’s publication. That one’s coming soon!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Let me introduce you to the girl who moved to Kansas (on purpose, with a plan), rides horses once a week, eats strawberries in the bathtub, and has done her daily habits 279 days in a row.

She's about to fix your life!

I sit down with Ashley B. Jones — Favorite Self Coach, Dream Life Architect, and Soulmate Matchmaker. She helps recovering people-pleasing perfectionists who moonlight as professional procrastinators learn to trust their intuition, use their psychic abilities, and take confident action to make their wildest dreams come true.

She blends neuroscience and spirituality to teach practical magic for real life results — like how to turn boring daily routines into playful rituals and how to use intentionality to turn yourself into a living spell.

TOPICS & TANGENTS

— The Magnetic Habits Bingo method

— How to gentle parent your thought gremlins

— The neuroscience behind why negativity makes habits harder (and what to do about it)

— Gamifying your day: 14 whimsy-coded tips from two very squirrelly people

— Lucky Girl Syndrome, the parking gods, and choosing your identity

POINT OF THE STORY

Your intentions and your choices are the ingredients in the spell you're casting on your life. Stop waiting to feel like your favorite self — start living like her now, and watch your brain catch up.

Love you, mean it. 🖤

ASHLEY LINKS

— Follow Ashley on Instagram and Threads

— Check out her website

— Tune in to her podcast, The Effects of Butterflies

— Get The 2026 Favorite Self Blueprint | Your Spell-casting, Multi-Sensory Vision Boarding Experience

— Download The Free.99 Magnetic Habits Bingo 101 Starter Kit

— Join the waitlist for $200 off my bespoke program, Metamorphosis, when doors open in the spring

— Join Magnetic Habits Bingo 101 Challenge (begins on April 13, 2026) with 20% off! (Code:

SQUIRREL20)

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Sauz

— Past podcast eps: How to Get a Fucking Grip and How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar

— Melissa McCracken (synesthetic artist)

— Spacies pads

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

1 in 6 people experience significant disability. That's potentially 16% of your audience who literally cannot interact with your inaccessible website — even if they want to.

Let that sink in for a second!

I sit down with Chloe Arielle, brand + web designer and the person who's been loudest on Threads about something the design world isn't talking about nearly enough: digital accessibility. This conversation made me want to go audit my entire website immediately. (Like mid-recording!) She's the kind of person who says something so casually that hits you like a truck, and suddenly you're realizing that the cute design choices you've been making for years might be shutting people out without you ever knowing it.

Very few people in this space are talking about digital accessibility the way Chloe is — loudly, clearly, and without making you feel like an idiot for not already knowing.

Which, for the record, you're not. We were never taught this stuff, but we're learning it now!

TOPICS & TANGENTS

— Color contrast 101: what it is, why your brand colors might be failing the test, and the easiest fix

— Alt text vs. image descriptions

— Why putting copy inside an image is a crime against your own website

— The Flodesk layout situation nobody told you about

— Centered text: when it's fine and when it's a problem

— All caps: same deal

— The free browser extension that will audit your whole site for accessibility issues

POINT OF THE STORY

The people who can't access your site aren't a niche. They're 1 in 6. They want to read your content, click your links, and buy your stuff, and a few small changes are all that stand between you and actually letting them in.

Love you, mean it. 🖤

CHLOE LINKS

— Follow Chloe on Instagram and Threads

— Check out her gorgeous AND accessible website

— Tune in to her podcast Brand Jam

— Grab her free Accessibility Checklist!

— Her walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— “Which website builder ranks best in accessibility?” by Squarestylist

OTHER LINKS

— “Which website builder ranks best in accessibility?” by Squarestylist

— Axe Devtools

— Pika

— Web AIM color contrast checker

— Figma - plugin

— Chrome extension

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

I have a Swedish mother and grandmother, and I still didn’t know there's a Swedish 12-hour cinnamon roll recipe I've been completely sleeping on my entire life.

I also had no idea what human design was.

Both of these things got fixed in this episode by our guest Keolani Young, a human design guide and mentor for business owners, creators, executives, and public figures — basically anyone who's ever felt like they're working really hard and getting nowhere, or like something is off but they can't quite name it.

She’s spent years pulling charts, taking notes, and gathering data on hundreds of people to help her clients understand themselves in a way that no generic personality quiz ever could.

She's also the reason I now know I'm a 1-3 sacral generator — which honestly explains a lot.

(I’m now desperate to look up Side Character's chart, even though he probably doesn’t care about human design. I care enough for both of us!!!)

TOPICS & TANGENTS

— The five human design types: manifestors, generators, manifesting generators, projectors, and reflectors

— Famous examples for each type (Oprah, Frida Kahlo, Beyoncé, Barack Obama, Sandra Bullock)

— The six profile lines and what they say about how you move through the world

— Me wondering what Queen Latifah’s human design is

— How to start using your human design in business this week

— The walkout song vs. funeral song mix-up that still makes me laugh alone in my car

POINT OF THE STORY

You need to understand how you are wired and then have the audacity to actually operate that way.

Love you, mean it. 🖤

KEOLANI LINKS

— Follow Keolani on Instagram, Threads, and TikTok

— Check out her website

— Get your free advanced Human Design chart

— Save $25 on a 1:1 reading: Legacy Human Design Reading

— Listen to her podcast, Great Measure Podcast

— Keolani’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Follow Broma Bakery

— Sara’s episode on Keolani’s podcast

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

Remember when I logged into Meta Ads Manager for the first time, didn't know a damn thing, and basically needed Alice to explain what an ad even was?

That was Part 1.

This is Part 2, and a lot has changed. Like, I'm-getting-hundreds-of-people-on-my-email-list-every-week-on-a-low-budget changed. Ads Princess Era is officially in session, and Alice Björkstrand is back to answer all the questions I didn't even know how to ask the first time around.

TOPICS & TANGENTS

— The $20/day beginner strategy

— Visibility ads vs. lead gen ads vs. retargeting ads

— What ad creative is working RIGHT now

— The "curiosity ad" vs. the "direct ad"

— My Appetizer Theory of lead magnets, explained via Longhorn Firecracker Chicken Wraps

— How to structure your ad budget

— The full timeline for running lead gen, visibility, and retargeting ads

— The bird phase that apparently hits every woman at 32

POINT OF THE STORY

Your lead magnet isn't supposed to be a mini version of your offer. It’s supposed to be the thing your dream client needs before your offer. Get that right, build a funnel that actually sells, and the ads will do the rest.

Love you, mean it. 🖤

ALICE LINKS

— Follow Alice on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Check out her course for meta ads, Flow

— Grab her plug and play funnel toolkit

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Blog post: “10 More Important Ways To Measure Your Success Than “$10K Months”

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!

If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.

Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.

TOPICS & TANGENTS

— Why you don't need to test your messaging organically before running ads

— How to target the right audience in Meta Ads Manager

— The $20/day beginner budget breakdown and what to expect from it

— Why is your cost per lead higher for a live workshop than a free download

— The word "tripwire" and why we both hate it

— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad

— Ad formats explained for people who have never opened Ads Manager in their lives

— The "enable flexible media" setting that makes your ads look deranged

— The case for a low-ticket offer between your freebie and your high-ticket thing

— Beverage vessels as a personality trait

POINT OF THE STORY

Start some ads.

Love you, mean it. 🖤

ALICE LINKS

— Follow Alice on Instagram and Threads

— Check out her website

— Subscribe to her newsletter

— Check out her course for meta ads, Flow

— Grab her plug and play funnel toolkit

— Alice’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— "I'm Cool But My About Page Isn't" workshop

— My newsletter planner

— My newsletter strategy workshop

— Example of a “thank you” page on my website

— Resources to make sure your website and emails convert

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.

Guess which one is easier to forget!

I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.

Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.

TOPICS & TANGENTS

— The three things every good theme needs to do

— Why "Lavender Latte" is not a valid copywriting service name

— How one of Kal’s clients turned a festival theme into a fully immersive brand world

— The marketing funnel is dead, and world-building is replacing it

— The most bullshit discourse on Threads right now

— The body snatch test

— Why founders won't click your funnel links, but they will wander around your world

— Kal’s hope that Rebecca Black will one day see his Instagram Stories

POINT OF THE STORY

Social media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.

Love you, mean it. 🖤

KALYL LINKS

— Follow Kalyl on Instagram and Threads

— Check out his website

— Subscribe to his newsletter

— Check out his offer, Sales Page Revival

— Kalyl’s walkout songs: song 1 + song 2

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Ceels Lockley (Kal’s client with the festival brand)

— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email Club

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

For $31/mo, get FIVE personal story prompts a month for your newsletter!

Sara's Swipe File: A Newsletter Storytelling Subscription