Point Of The Story

I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet.

And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!!

So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel.

Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators.

TOPICS & TANGENTS

— Nobody cares about your hot takes until you help them first

— I accidentally turn every video idea into a workshop

— The lead magnet move that lets you stop waterboarding people with your knowledge

— Jamar has no respect for YouTube Shorts

— The accounting firm that made $100K+ from a phone and a white wall

— Jamar's deer live stream gift shop

— "Don't be broke about it" is the only setup advice you need

— Starting from zero, and why embarrassment is a choice

— How often to post and how long videos should be

— Going live like it's a paid workshop

POINT OF THE STORY

Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes.

Love you, mean it. 🖤

JAMAR LINKS

— Follow Jamar on Instagram, Threads, and LinkedIn

— Watch him on YouTube

— Grab his free guide: How to Sell on YouTube (Even with a Small Channel)

— Check out his website and his membership, the Low-Lift Club

— His walkout song

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Promote your lives with Luma, the free event tool that adds them to calendars and sends reminders

— Script your videos with Speakflow, the free web-based teleprompter

— Get the Elgato Prompter, the teleprompter that connects to his DSLR

— Subscribe to my YouTube channel

This episode was edited by Adrienne Cruz.

300 weeks, five and a half years, and not a single missed Tuesday!!!

Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world.

If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most.

TOPICS & TANGENTS

— What newsletter #1 was like

— How I grew from 60 subscribers to about 6,000

— My email stats

— Why a monthly newsletter gets you a "who the fuck is that?" and an unsubscribe

— The three-sentence newsletter I remember fondly

— Making your newsletter a thing

— Sticking to a format is basically my Monday morning hip thrusts

— Letting people in on the lore

— Replies, deliverability, and the power of a squirrel emoji

— The time I hard-launched my boyfriend and got 65 replies

— How I've made over $1 million from email marketing alone

POINT OF THE STORY

People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Tuesday Table of Contents #300: 300 Weeks Straight. Holy Shit

— Subscribe to the Tuesday Table of Contents

— Swipe File (code "SWIPERNOSWIPING" for $31 your first month)

— You're Not Annoying Workshop

— 30 Day Subscriber Challenge

— Newsletter Storytelling Workshop

— 1:1 Newsletter Call

— 05: Everything You Want To Know About Substack

— Flodesk (code "BTLCOPY" for 50% off)

This episode was edited by Adrienne Cruz.

Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.

Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge.

But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with.

TOPICS & TANGENTS

— How Julie wrote the email sequence that made Jessi Jean $7M

— Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections

— The difference between "lawyer arguing" emails and story-driven emails

— Skill-based launches vs. transformation-based launches

— Is Jessi Jean's launch repeatable?

— The four ingredients behind the $7M launch

— Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make

POINT OF THE STORY

You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out!

Love you, mean it. 🖤

JULIE LINKS

— Follow Julie on Instagram and Threads

— Listen to her podcast Million Dollar Grit

— Check out her website and her offer Funnel Gorgeous

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Jessi Jean's Yap Challenge

— Jessi Jean on Instagram

This episode was edited by Adrienne Cruz.

If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.

Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!

Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again.

So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine.

TOPICS & TANGENTS

— Experience me fixing Adrienne's flopped launch LIVE as you get to be a fly on the wall for one of my Mentorship Moment strategy calls

— Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and Sara can finally be neighbors

— The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot

— What to do when your launch flops and you’re dreading the next one

— Separating the technical readiness problem from the emotional readiness problem

— The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads

— The two-freebie funnel strategy

— Building out the welcome email sequence, freebies to launch, step by step

— Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each

— Why one flop launch doesn't necessarily mean the strategy is broken

— Building in an end-of-program incentive to get people to do the thing

— How long to market a launch before hitting launch fatigue

POINT OF THE STORY

Worrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Cape Cod YouTube vlog with Adrienne

— 50% off Strategy Call (code SQUIRRELMENTOR, valid through 12/31/26)

— Learn more about Mentorship Moment strategy calls

— Next Chapter (new mentorship coming soon!)

— Launch Strategy for Squirrel Brains (with Kelsey Quinn, Coming Up Roses)

— Saturday Morning Launch Plan (the whole subject of this episode!)

— The Podcast Starter (Adrienne’s freebie)

— Write Your Site

— You're Not Annoying workshop

— Swipe File

— Off Your Plate

This episode was edited by Adrienne Cruz.

I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little.

If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them.

The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and you’re welcome to steal every single step, except falling asleep on my boyfriend’s biceps. Those are mine.

TOPICS & TANGENTS

— Being "all or nothing" is sabotaging your ADHD goals

— My full routine to have a perfect Monday

— My current Brick schedule

— A world-record-sized hornet's nest and a fainting exterminator

— Why switching my environment is my go-to reset

— An ode to my Crown Affair towel

— Admin day breakdown: newsletter, Swipe File edits, podcast planning, Write Your Site prep

POINT OF THE STORY

If you want to be something, you have to decide how badly you want it and start absurdly small. Don't set unrealistic expectations for yourself, because that's the fastest way to get discouraged and quit.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Write Your Site - my live website copywriting program, starts September 14th

— Swipe File - my newsletter content membership

— Josh's nutrition coaching/personal training

— My YouTube channel

— Past episodes: How to Get a Fucking Grip, A Squirrel's Guide to Morning Routines, How To Have A Balanced, Burnout-Free Year: 7 Themed Days To Add To Your Calendar, Squirrel's Guide to Spending Money: What's REALLY Worth Your Money?

This episode was edited by Adrienne Cruz.

Whatever number you think I spend in a given month, multiply it by five.

Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet.

So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are worth it. And soooo much more life stuff before getting into business: bookkeeping, web design, hiring an OBM, and my favorite business investment: letting Adrienne handle every single thing about this podcast so I never have to.

TOPICS & TANGENTS

— The ADHD tax vs. the ADHD premium, explained

— The best purchase of my life (it’s a hair towel)

— Making a case for first class flights

— Concert tickets, period underwear, and Adrienne's Diva Cup cameo

— All my business worth-its

— Hiring an OBM and learning to let go of control

— The four business non-negotiables

— A rundown of my own shop!

POINT OF THE STORY

Pay for what removes friction and brings you joy, and don't feel guilty about it.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources: betweenthelinescopy.com/web-copy

— All of my email marketing resources: betweenthelinescopy.com/email-marketing

— Take my website copywriting course: betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!): betweenthelinescopy.com/sponsorships

— Follow me on Instagram at instagram.com/btlcopy OR instagram.com/capecodcierge

— Subscribe to my marketing newsletter at www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at btlcopy.myflodesk.com/for-designers

— Check out my website at www.betweenthelinescopy.com

OTHER LINKS

— Odd Creatives

— Claire (OBM)

— My YouTube channel

— Crown Affair Hair Towel

— Madison Dearly Financial

— Sarah Kleist / Kleist Creative

— Alice Björkstrand's FLOW Program

— Knix

— Shokz OpenRun Pro Headphones

— Swipe File

— Short Story waitlist

— Write Your Site waitlist

— Past episodes: How to Actually Buy a House Without Crying with Alli Moore, Meta Ads For People Who've Been Avoiding This Conversation with Alice Björkstrand, Everything You Want to Know About Meta Ads (Juicier Version) with Alice Björkstrand [BONUS]

This episode was edited by Adrienne Cruz.

So my podcast editor Adrienne FaceTimes me at 9:30 PM while I'm literally drifting off to sleep on Cape Cod, and my brain immediately goes to, "Oh my God, am I getting canceled, and is she calling to warn me?!?"

Turns out her flight to Vermont got canceled (not me); she rerouted herself to spend five days with me instead, and at some point in the week, I panicked because I had zero podcast episodes scheduled. We were brainstorming episode ideas when I whipped out my Notes app list of things I'm thinking about lately and said this would be the next episode.

So here's a list of half-formed thoughts on weight loss (it’s the first thing on the list, so trigger warning), discourse, diaries, corn (yes, corn), why nobody celebrates their friends unless there's a ring involved, etc. presented with zero conclusions and a heartfelt request that you not cancel me for any of it!!!

TOPICS & TANGENTS

— Why we’ve lost the ability to have a healthy discourse anymore

— The weight loss conversation nobody's allowed to have without GLP-1 allegations or a "you're so brave" from a stranger

— My case for AI disclosures, privilege disclosures, and just bringing back disclaimers in general

— The "one platform for a month" experiment

— My secret desire to be a painter (I can paint exactly one cartoon sailor)

— A deep dive into why corn is called "ears" that left me with more questions than answers

— Why everyone needs to get a diary and stop posting their diary entries on threads instead (I will buy you the diary — send me the link!)

— Bringing back being strict as a concept

— Why there's no cute, non-clunky way to just count my steps without a company selling my data to the government

POINT OF THE STORY

This whole episode is permission to have a thought without needing an ending for it. I journal these things instead of letting them sit in my brain as open tabs my ADHD can't close, and I'm passing that along to you. Start conversations you don't know the endings to. Bring back discourse for the sake of it. It's chill to not have a conclusion.

Love you, mean it. 🖤

BTL LINKS

— All of my website copy resources:

betweenthelinescopy.com/web-copy

— All of my email marketing resources:

betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

instagram.com/btlcopy

OR

instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at

btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

btlcopy.myflodesk.com/for-designers

— Check out my website at

www.betweenthelinescopy.com

OTHER LINKS

— This week's newsletter: "BTL Copy Was Almost BTL Corpse"

— Episode with Sarah Kleist: Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)

This episode was edited by Adrienne Cruz.

I know you love your online little bubble.

I know you call your internet friends your "coworkers" even though you've never met them in person (same).

But Andrea's here to make the case for face-to-face networking. Andrea Shah is a website copywriter for wedding pros, and if there's anyone who knows the ROI of getting in a room with the right people, it's her. Not the version you're picturing where you're standing in a room of old white dudes in suits waiting to deliver your elevator pitch, but the version where you wear something bold so people come talk to you, where you ask a great question (we've got plenty) instead of the world's most boring small talk.

And where sometimes a total stranger gets within six inches of your face to interrogate you about your website's AI visibility score. (I'm still mad about that one!)

TOPICS & TANGENTS

— Why in-person connection still matters when you can build a whole online business without ever leaving your bubble

— The difference between a general networking event and a client-focused conference

— Budgeting for conferences: how to think about ROI before you drop money on a ticket

— How to pick an event when you don't have a specific niche

— Why the size of a conference matters and how to know if a room is already saturated with people who do what you do

— The questions to actually ask someone you just met (way better than "so what do you do")

— A trick for getting people to come talk to you first

— My ADHD tip for staying present in a conversation (it involves poking myself)

— Andrea's advice for the anxiety girlies replaying the night on a loop afterward

— Should you bring a friend to a networking event?

POINT OF THE STORY

Networking isn't the old-boys-club elevator pitch you're picturing. It's wearing something bold, asking a good question, and remembering that nobody's replaying your awkward moment the way you are. Go talk to someone!!!

Love you, mean it. 🖤

ANDREA LINKS

— Follow Andrea on Instagram and Threads

— Check out her website

— Grab her freebie

— Her walkout song

BTL LINKS

— All of my website copy resources:

betweenthelinescopy.com/web-copy

— All of my email marketing resources:

betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

instagram.com/btlcopy

OR

instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at

btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

btlcopy.myflodesk.com/for-designers

— Check out my website at

www.betweenthelinescopy.com

OTHER LINKS

— Blog post: 3 Reasons Why AI Copywriting Won't Replace Humans

— Past episode: Episode 49: If You Want A Village, You Have To Be A Villager

This episode was edited by Adrienne Cruz.

Kal from Words Hurt hosted this Switcheroo Series episode, and instead of just winging it, he called my best friends and got the actual receipts on me.

So this is not a normal episode. This is a lore drop…

AJ, the guy from a bar in Scottsdale, I got a matching tattoo with.

Howie, the guy whose Venmo I stole from for no reason.

Founders Day brunch, hosted on a bottle of Jose Cuervo and zero hours of sleep.

My high school cafeteria's most secondhand-embarrassing moment.

But don't worry, we get into some businessy stuff too — my creative process, how I write website copy, and I hand Kal a full business plan for free because apparently that's just a thing I do now in this series!

TOPICS & TANGENTS

— Panel of Experts: I'm reborn as a painter who works exclusively in blueberry chai latte pigments

— The Point of the Story Jeopardy game

— My most embarrassing memory

— The AJ story: a bar in Scottsdale, a matching flame tattoo, and a mom who still likes my Instagram posts

— The time I Venmo'd myself $65 off a guy named Howie's phone

— Hosting Founders Day brunch the morning after finishing a bottle of Jose Cuervo (I don't get hungover, and nobody believes me)

— My Lightning McQueen and Cars obsession, explained

— Why I have to add every dented can to my cart (the word for my belief that inanimate objects have feelings is anthropomorphism, I asked Adrienne to include it here btw)

— The time Xanthe and Frank took me to Disneyland

— Why I don't write website copy in order

POINT OF THE STORY

Embarrassment is a choice, and I'm not choosing it, but secondhand embarrassment? That one gets me every time.

Love you, mean it. 🖤

KALYL LINKS

— Follow Kalyl on Instagram and Threads

— Check out his website

— Subscribe to his newsletter

BTL LINKS

— All of my website copy resources:

betweenthelinescopy.com/web-copy

— All of my email marketing resources:

betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

instagram.com/btlcopy

OR

instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at

btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

btlcopy.myflodesk.com/for-designers

— Check out my website at

www.betweenthelinescopy.com

OTHER LINKS

— Switcheroo Series Ep. 1: Doubling Your Revenue, Design vs. Copy, and the Cape Cod Instagram Lore (with Sarah Kleist)

— Switcheroo Series Ep. 2: Switcheroo Series Ep. 2: Audacity, People Pleasing, Confidence, Threads Icks, and That One Time I Threatened to Sue Walmart

— The Odd Creatives

— Caitie Cupples Creative

— Adrienne's newsletter, Sounds Like Brunch

— Into the Blue by Emma Brodie

This episode was edited by Adrienne Cruz.

My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you!

Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe.

TOPICS & TANGENTS

— The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K

— Entitled marketing energy vs. actually making your offer an easy yes

— Why people are so scared of "failing in public"

— My hot take on airing your business diary online

— You're not selling copywriting, you're selling the buttery croissant

— Cold, warm, hot audiences

— Unsubscribes are actually proof you said something

— How Natalie took a client's reels from 300 views to 15K by going deeper

— My LinkedIn AI-bait experiment

— The "write to one person" rule

POINT OF THE STORY

Speak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it!

Love you, mean it. 🖤

NATALIE LINKS

— Follow Natalie on Instagram

— Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches)

— Her walkout song

BTL LINKS

— All of my website copy resources:

betweenthelinescopy.com/web-copy

— All of my email marketing resources:

betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

instagram.com/btlcopy

OR

instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at

btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

btlcopy.myflodesk.com/for-designers

— Check out my website at

www.betweenthelinescopy.com

This episode was edited by Adrienne Cruz.