By Jasmine Haitalani
5
88 ratings
The podcast currently has 131 episodes available.
Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons.
Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model.
If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.
So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does.
In this episode, we're chatting about:
Connect with us:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.
When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.
Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales.
Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next.
This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share.
In this episode, we're chatting about:
The Impact of Visuals on Confidence
The misconception that rebranding is all about boosting your own confidence
Tangible results that come from high quality visuals
Why you might be losing dream clients with unaligned branding
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand.
Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you results if your rebrand isn't fully integrated and intentionally executed over time.
That's why it's flawed thinking to go into the investment of a rebrand with the mindset of "I'm paying X dollars for X amount of assets." The fact is, assets are only the beginning of the conversation. And approaching design with such a black and white view ultimately devalues the ROI that business owners actually can see from rebranding.
You're not just paying for the website. You're paying for the high ticket client that will pay twice as much as they would have if your business was stuck in word-of-mouth land. Suddenly, they trust you more because your website is validating their interest instead of detracting from it.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
In today’s installment of our Powerhouse Profile series, I’m thrilled to introduce you to Heather Hommel, a life and business coach specializing in myofascial release therapists. She recently went through the rebrand process with Highflier Powerhouse so she’s sharing what initially prompted her to consider rebranding—a thought that hadn’t been a priority previously.
Coming from a background where creativity and brand identity weren’t top of mind, Heather admitted that she had a “scrappy, do-it-yourself” approach to branding. She was comfortable with technology, posting on Instagram, and making do with a photo shoot from years ago. It wasn’t that her clients were expecting anything different.
In fact, Heather’s journey to building a client base is a testament to the power of authenticity. She began by speaking directly to her niche—myofascial release therapists—as if they were the only people on the internet. This targeted, raw communication helped her connect with her audience, even if that audience was small at first.
Her branding, however, was a different story. While it wasn’t messy, there was no real thought behind it, and she realized that she had never considered the impact that colors, fonts, and overall aesthetic could have. This led to a significant concern: would rebranding make her less accessible and relatable to her clients?
In this episode, we're chatting about:
Connect with Heather below:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Repurposing content has been all the rage lately. But have you noticed how much content feels like it's being copied and pasted from one platform to another? It's seriously boring audiences. And it's costing business owners followers!
Think about it - it's like when Tiktok was new and people were simply taking Tiktok videos and reposting them to Instagram and then wondering why followers weren't coming from Tiktok to Instagram. They had no reason to! We have to create some sort of differentiation from one platform to the next. Otherwise, it all starts to look the same and fade into the background.
So today, I'm sharing the 5 C's of multi-channel marketing. This is the process I've been using for Highflier Powerhouse's online presence. Each platform has a main goal that's different from one to the next. Tune in to hear exactly how you can repurpose content without losing your audience in the process!
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
In today's landscape, people are expecting a new level of creativity. If you've been a long time listener, you know that we're well beyond the coffee cup and laptop photoshoot. But now, we've even exhausted the blazers and disco balls. So what's next? How can you make sure that your rebrand strikes the right balance between creativity and predictability?
Because believe it or not, there is such a thing as being too creative and I see it all the time. Suddenly, a business owner has a ton of assets that they were so excited to execute but they're just too out there to make usable content. We need some level of predictability in order to create a sense of comfort and routine with our audience.
And we all know boring branding when we see it. But how can you actually avoid falling into the boring branding traps? Well, I'm defining the thought process you need to employ in order to get past the literal, yawn-worthy interpretations of your brand values. But the main event of this episode? The creativity scale. You'll learn how the framework I take my clients through to make sure they're striking a beautiful, irresistable balance in every aspect of their rebrand.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Today I'm joined by Camila Maria Cardozo, a brand photographer and videographer for conscious entrepreneurs. We've actually worked a few photoshoots together, so this conversation is a really fun mind meld.
If you're a service provider who is thinking of having a photoshoot done soon, this episode is for you! Maybe you've had your photos taken in the past and it felt like you were just going with the crowd. Or maybe it would be your first big photoshoot ever! We're walking through all of our hot takes about what it takes to create brand visuals that support you as your visibility grows.
You'll also get a bit of a behind the scenes look into what goes into our hiring decisions. Because, while I often talk about attracting cold leads, I think it's important to observe ourselves as we're buying from other people.
By asking yourself: What did it take for me to sign on the most recent team member? How did I know I could trust this person? What role did their visuals play in influencing my decision? You can start to understand your buyers thought process. For me and Camila, a strong visual presense conveys an alignment of certain values and shows that priorities might be in line. When things look too DIY? It raises the red flag.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Connect with Camila:
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Aesthetics are important. I don't care how many people have told you that aesthetics are frivolous - they're wrong. Take nature as an example. Look at the difference between a moth and a butterfly, a cockroach and a lady bug. They both have their function, sure! But one has way less obstacles in it's way, simply because of the way it looks.
But how can you actually cultivate an aesthetic that feels aligned for you? Maybe one day you feel called to a cottage core, whimsical style and the next, you're all about grunge, baggy jeans. How can you integrate the two? Well, that's where this episode comes in.
I'm walking you through the exercise I used to elevate my personal aesthetic. Now, keep in mind that this is a constantly evolving process. You're not just going to nail down an aesthetic and call it a day. The 25 year old you is going to have a very different idea of their aesthetic than the 40 year old you will. But taking an intentional approach will actually make your day to day more comfortable and fulfilling.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
It's Highflier Powerhouse's brand birthday! So in honor of this milestone, I'm digging into my decision to create a separate Instagram account to explore more of my personal brand. We'll be digging into questions like "when is it time to create multiple Instagram accounts for your business? Why should you do it? Why shouldn't you do it?"
In order to understand the framework behind my decision, go listen to episode 110 where I go into the specifics of the Personal Brand Pyramid. At the end of the day, the decision to have multiple accounts is personal to you and your goals. For me, I originally started a separate account and set strong boundaries in place for security reasons. Building my personal brand was never about revealing all of the fine details of my life to strangers on the internet.
Instead of focusing too much on relatability, I was focused on relevance. Because here's the thing: you can convert even more followers when your brand is relevant to them versus being super relatable. When people have two separate accounts that end up basically serving the same function, or one account goes dry, it's usually because they haven't sat down and thought of a clear way that they want to represent their brand moving forward.
So you'll walk away from today's episode with confidence that your Instagram accounts are all serving a specific purpose to move the needle forward for you.
Related Episodes:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
I need your online presence to match your reputation in the industry. Today, I'm chatting with Steph Crowder, a business coach who focuses on same day sales & sold out group programs, all about her rebrand process.
While the scrappy business, DIY website approach worked well for her for a while, she knew it was time to rebrand because there were ways in which she was still holding herself back from being discovered. This is a joint conversation with The Courage and Clarity Podcast hosted by Steph. So Steph is also asking me all of her burning questions and I think it's a unique opportunity to really understand the how and why behind the rebrand process.
But we're not just talking about branding today! You'll also get a really interested dose of Steph's expertise in modern selling. I'm asking her questions like "how can we sell without feeling sleezy?" and she's asking me in return "when is the right time to rebrand?" I know you'll get a lot out of this conversation, so get ready to take notes! To dig in further, listen to episode 110 to learn all about My Framework for Marketing with the Personal Brand Pyramid.
In this episode, we're chatting about:
Connect with Steph:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
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