By Jasmine Haitalani
5
88 ratings
The podcast currently has 138 episodes available.
Are your launches not converting like they used to? If you're feeling frustrated with diminishing returns and wondering why your tried-and-true launch strategy isn't working anymore, this episode is going to shake up everything you think you know about launching.
In this episode, I dive deep into why traditional launch strategies might not work in 2025 and what needs to change. I break down the three essential elements needed for successful launch campaigns: creative and exclusive marketing, a solid sales strategy, and a launch model that truly works for your business.
Drawing inspiration from major brands like Apple and Skims, we'll find a launch strategy that actually works and cuts through the noise in the online space. Here's the truth: your audience has gotten smarter about your launch patterns, and it's time for you to evolve.
I share my unfiltered thoughts on:
Most importantly, I explain why we need to move beyond the typical A/B launch model and create more sophisticated, segmented approaches to reaching our ideal clients. If you're planning your 2025 launch strategy or feeling frustrated with your current launch results, this episode provides fresh perspectives on how to evolve your approach.
For those wrapping up their 2024 launches and heading into Black Friday, I offer specific guidance on how to use the rest of this year to retrain your audience and prepare for a more strategic 2025. Stay tuned for my special Black Friday announcement at the end!
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Ever wonder how brands like Skims and Poppy seem to sell out instantly? Especially if you've experienced those launches that feel like screaming into a void, this episode is for you. After analyzing dozens of successful launches (and helping our clients generate millions in revenue), I've cracked the code on what actually works in today's market - and I'm spilling all the tea in this episode.
Here's the truth: the rinse-and-repeat launch strategy that worked in 2020 is dead. But that doesn't mean you need a Kardashian-sized budget to create buzz and drive sales. In fact, the most successful brands are using four specific types of launches that you can start implementing right now.
In this episode, I'm breaking down:
Whether you're planning your next launch or trying to understand why your last one didn't hit the mark, this episode will give you a fresh perspective on how to create marketing campaigns that actually convert in today's market.
Plus, I'm sharing the exact framework we use with our Design on Demand clients to help them create launches that feel innovative, not repetitive. Trust me, you'll never look at your launch strategy the same way again.
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough.
I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money.
Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out.
In this episode, I'm sharing:
Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy.
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Tis the season! You know that all of the holiday buzz comes with a particularly interesting one for small businesses...Black Friday. To discount or not to discount? That really is the question.
Today, let's chat about how to navigate Black Friday in a way that honors your brand. Because let's be real, when Black Friday is done poorly, it can create distrust with your audience. But when it's done well, it could mean an extra cash injection that's great for your business!
We'll be covering the practicalities that need to be considered, like revenue and profit margins. But we'll also be diving into effective versus ineffective marketing if you do decide to create a Black Friday deal. I'll also be giving you the full scoop about Highflier Powerhouse's history with Black Friday and why we don't see any deals on the horizon any time soon.
Let's take the guess work out of Black Friday!
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
What actually makes a brand "luxury"? And how do we define the value we're bringing to clients? Here's the thing: "value" is so subjective.
For one person, a $1000 retainer may be a drop in the bucket. For the next, that's an investment they'll need to think hard about and prepare for. So you should never base your pricing on some obscure value that you're putting on your offers.
At Highflier Powerhouse, we're actually navigating a pricing change as we speak. So I thought it would be the perfect time to chat about how pricing can change without throwing a wrench into your entire brand identity. So much can come up when you think about raising or lowering your prices.
You can start to worry about whether your audience will think you're charging too much or charging too little. You can start showing up differently because of these fears. So let's cover the strategies that are helping Highflier Powerhouse as we change the Design on Demand retainer fee. On top of that, I'm giving you the full scoop as to why the pricing is changing because I believe that transparency helps all of us move through business.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
We're officially in Q4! You know what that means - It's time for a Q3 branding trend report from Highflier Powerhouse. If you missed the Q1 and Q2 trend reports, go check them out.
But before we get into the holidays and everyone starts taking time away, let's take stock of what's been happening in the online space lately. Have you noticed that short form videos are starting to all look the same? It seems like everyone jumped on the studio space bandwagon.
And while these videos are aesthetically pleasing, I'm encouraging some critical thinking about how we move forward! If we're all standing around in a perfectly curated studio space and just...talking...our audience is bound to get bored.
We'll also be chatting about all things ethical marketing. People are starting to ask the real questions in the coaching space. Can you actually make that bold claim in your marketing? Consulting with a legal expert is the best policy and I'm happy to see more business owners doing this and bringing legal experts into their programs.
What trends are you seeing in the online business space? I want to hear all about what you're noticing so leave a comment on Spotify or hop over to our Instagram to put in your two cents.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Today's Powerhouse Profile had been at it for ten years in her business. Holly Rustick had built an impressive brand, was bringing in revenue, and had a solid reputation. But she was also all hands on deck, all the time. That's where the Rebrand Experience came to completely revamp her presense.
From launching at the same time as the rebrand to navigating brand photoshoots abroad, we're covering it all on today's episode. Holly came to me with a pretty unique niche—she helps freelance grant writers quit their full-time jobs and replace their income by writing grants from home on flexible hours.
The Highflier Powerhouse team spent our sweet time getting to know her business from the inside out during the onboarding process. Holly describes this part of the process as "magical" because it brought the unique differentiators of her business into focus. She was able to launch a new program and restructure her business without questions like "what makes this program different?" ever being asked. All of that was communicated through her launch and rebrand's coinciding timelines!
In today's episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Whether you're looking to start and scale an agency, or you're just curious about investing in an agency, this episode is for you! Since the beginning of Highflier Powerhouse, I knew I didn't want to do it alone. But the agency model has its pros and cons.
Perfect for those interested in transitioning from a solopreneur model to an agency, or contemplating investing in one, this episode covers our agency's journey, the challenges of managing a team, and the importance of a clear brand philosophy. The brand's values have to trickle down through the entire company in order to see success with an agency model.
If clients feel attached to the idea of the face of the brand delivering all of the results, the agency isn't running correctly. In all actuality, it shouldn't matter which individual is actually turning over deliverables because everyone in the company should be operating from the same standards.
So I'll walk you through our process for making sure those standards are embodied and maintained through every step with Highflier Powerhouse! At the end of the day, when you have a team, they all have to care about the final product just as much as the face of the brand does.
In this episode, we're chatting about:
Connect with us:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
Investing in your branding is not all about building up your confidence. That's a fun byproduct, don't get me wrong! But at the end of the day, it's about your audience.
When you can get high quality visuals and branding to communicate what makes you different, you've gained access to your most ideal client. Before then, I can gaurantee you, you're losing out on business because of unaligned branding.
Even if you're consistently getting inquiries and clients, you have to ask yourself: are all of these ideal clients? If the answer is no, you've probably got some brand elements that aren't communicating effectively. Through real-life examples, you'll see how clear, consistent branding can set you apart in a competitive market, ensuring that your message resonates and drives more inquiries and sales.
Here's one stand out tip from the episode: anytime you recieve an objection, it should become a theme in your content. Don't answer a question once and move on! For Highflier Powerhouse, we heard from a potential client that they noticed other design agencies have a consistent vibe in their portfolios. They were wondering why our portfolio was all over the map from one client to the next.
This objection alone helped us understand and highlight something that sets us apart: we're not cookie cutter. Every single client is getting a highly individualized experience. These are the types of revelations that have to come across in your branding. It's not all about having some cool photos to share.
In this episode, we're chatting about:
The Impact of Visuals on Confidence
The misconception that rebranding is all about boosting your own confidence
Tangible results that come from high quality visuals
Why you might be losing dream clients with unaligned branding
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
A theme has come up in sales calls that I thought we left in 2020. So today, Iet's address the outdated notion of trading money for design assets without considering the long-term value they bring to a brand.
Here's a hypothetical: say you're given one hundred brand photos and 20 social templates designed for you. What do you think the value of these photos and templates will be if they're mismanaged, neglected, or misinterpreted over time? They're probably not going to continue bringing you results if your rebrand isn't fully integrated and intentionally executed over time.
That's why it's flawed thinking to go into the investment of a rebrand with the mindset of "I'm paying X dollars for X amount of assets." The fact is, assets are only the beginning of the conversation. And approaching design with such a black and white view ultimately devalues the ROI that business owners actually can see from rebranding.
You're not just paying for the website. You're paying for the high ticket client that will pay twice as much as they would have if your business was stuck in word-of-mouth land. Suddenly, they trust you more because your website is validating their interest instead of detracting from it.
In this episode, we're chatting about:
Connect with me:
Website
Join our email list!
Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience
Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
The podcast currently has 138 episodes available.
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