Free wealth masterclass: learn how to create 10k per month in passive income using the stock market: https://ginaknox.co/masterclass 

Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

Join the waitlist for the 7 Figure Wealth Mastermind: https://ginaknox.co/mastermind 

In this conversation, Gina Knox and Dielle Charon discuss the current economic climate, focusing on the mindset needed to navigate financial challenges. They explore the difference between stock market recessions and on-the-ground economic impacts, share personal experiences with financial hardship, and emphasize the importance of taking risks and seizing opportunities during downturns. The discussion also highlights strategies for growing a business and audience in uncertain times, encouraging listeners to act with agency and creativity. In this conversation, Dielle and Gina discuss the importance of adapting to economic challenges, focusing on growth rather than maintenance, and the significance of community support in business. They emphasize the need for a positive mindset, innovative marketing strategies, and the value of personal development to navigate through tough times. The discussion also highlights the role of objections in sales and the necessity of addressing them effectively to convert leads into clients.

00:00 - Introduction to Financial Coaching and Economic Context
03:00 - The Hunkered Down Mentality and Its Implications
06:07 - Understanding Recessions: Precedented vs. Unprecedented
09:13 - On the Ground vs. Stock Market Recessions
11:46 - Personal Experiences with Financial Hardship
14:47 - Transforming Financial Trauma into Opportunity
17:59 - The Importance of Agency in Economic Downturns
20:54 - Investing During a Recession: The Long Game
23:50 - Opportunism in Business: Seizing the Moment
27:05 - Growing Your Audience and Expanding Offerings
33:55 - Exploring New Opportunities in Sales Training
38:06 - Mindset Shifts: Growth vs. Maintenance in Business
44:42 - The Importance of Community in Business
52:10 - Navigating Economic Challenges with Optimism
01:00:05 - Empowerment Through Personal Development and Community

I empower women of color with high-converting sales strategies and generational changing mindset work all over the world to dismantle white supremacy, the patriarchy, and societal norms, by helping them build wildly profitable online coaching businesses. Those clients who have committed to doing the work, have seen the results that I have and are on their way to building the empires, legacies, and generational wealth they so deserve.

Website: https://diellecharon.com/ 

Social: https://www.instagram.com/diellecharon/ 

Podcast:  https://diellecharon.com/podcast/ 

Category: Entrepreneurship

Keywords: financial coaching, economic downturn, recession, investing, business growth, financial trauma, stock market, entrepreneurship, audience growth, sales strategies, sales training, business growth, recession mindset, community support, personal development, economic challenges, sales strategies, client relationships, mindset shifts, innovative marketing

Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

Join the waitlist for the 7 Figure Wealth Mastermind: https://ginaknox.co/mastermind 

In this episode of Small Business Big Money, Gina Knox discusses the importance of normalizing wealth, accessibility to financial knowledge, and the intentional building of wealth. She reflects on her own upbringing in a financially stable household and how it shaped her understanding of money. Gina emphasizes the ripple effects of financial education on future generations and the significance of starting the journey of wealth building now, regardless of one's current financial situation.

Timestamps:

00:00 - Introduction to Wealth Normalization
02:52 - The Importance of Financial Stability
06:10 - Accessibility of Wealth and Knowledge
08:59 - Intentional Wealth Building
11:49 - The Ripple Effects of Wealth Education
15:04 - Generational Wealth and Its Impact

Category: Wealth

Keywords: small business, wealth normalization, financial stability, wealth education, intentional wealth building, generational wealth, financial literacy, small business finance, money management, financial security, wealth accessibility

In this episode we speak with Linda Sidhu, an entrepreneur and community builder, who shares her journey from pharmaceutical sales to creating a thriving online community. Linda discusses the importance of understanding personality types in sales, the shift from quiz funnels to community building, and how life-changing experiences have shaped her perspective on business and personal connections. She emphasizes the value of vulnerability, collaboration, and the need for genuine community engagement. In this conversation, Linda and Gina explore the importance of receiving in personal and professional contexts, the necessity of pivoting in business, and the value of building long-term relationships over transactional interactions. Linda shares her experiences with receiving, affiliate marketing, and community building, while also emphasizing the significance of understanding one's ideal client. The discussion highlights the adaptability required in entrepreneurship and the importance of nurturing connections for sustained success.

Join me every week for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

About Linda

Linda Sidhu is the Founder of the MixerMind and a quiz strategist who creates compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework.

Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies.

Linda's passion for list-building, community growth, and meaningful connections propels entrepreneurial success for all those in her orbit.

Where to Find Linda:

What's Your Visibility It-Factor Quiz: https://lindasidhu.com/quiz 
Instagram: https://www.instagram.com/iamlindasidhu 

Timestamps:

00:00 - Introduction to Linda Sidhu and Her Journey
02:01 - From Pharmaceuticals to Entrepreneurship
09:48 - Understanding Personality Types in Sales
15:57 - The Shift to Community Building
20:51 - Life-Changing Moments and New Perspectives
24:05 - Fostering Genuine Community Connections
29:40 - The Art of Receiving
40:32 - Navigating Business Pivots
48:19 - Building Long-Term Relationships

Category: Entrepreneurship

Keywords: entrepreneurship, community building, sales strategies, personality types, quiz funnels, networking, vulnerability, partnerships, online business, personal growth, receiving, business strategy, community building, entrepreneurship, ideal client, affiliate marketing, resilience, long-term success, collaboration, visibility, cancer, cancer survivor

Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

Join the waitlist for the 7 Figure Wealth Mastermind: https://ginaknox.co/mastermind 

In this episode of Small Business Big Money, host Gina Knox delves into the complexities of debt management for small business owners. She emphasizes the importance of understanding debt as a tool for growth rather than a moral failing. Through a series of insights and strategies, Gina guides listeners on how to effectively manage debt, differentiate between strategic investments and keep-the-lights-on debt, and the necessity of cutting unnecessary expenses. The episode concludes with a call to action for business owners to take control of their financial health and consider joining the Small Business Money School for further support.

Timestamps:

00:00 - Introduction to Small Business Finances
00:29 - Understanding Debt in Business
01:52 - Debt Mindset and Its Importance
03:42 - Strategic Use of Debt for Growth
09:26 - Keep the Lights On Debt
13:41 - Breaking the Cycle of Debt
20:16 - Cutting Expenses and Adjusting Strategy
26:02 - Moving Forward with Debt Management

Category: Debt

Keywords: small business, debt management, financial coaching, debt mindset, business growth, financial security, debt payoff strategies, entrepreneurship, financial literacy, business expenses

Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

Join the waitlist for the 7 Figure Wealth Mastermind: https://ginaknox.co/mastermind 

In this episode of Small Business Big Money, Gina Knox provides a comprehensive guide to wealth building for small business owners. She emphasizes the importance of understanding net worth, the difference between saving and investing, and practical steps to increase wealth. Gina discusses the significance of investing in income-generating assets and the detrimental effects of waiting to invest. The episode serves as a motivational call to action for entrepreneurs to take control of their financial futures.

Other Episodes: 

137. Pay yourself more

135. The Cash Flow Waterfall Ultimate Guide

Timestamps:

00:00 - Introduction to Wealth Building for Entrepreneurs
02:22 - Understanding Wealth and Net Worth
06:33 - Strategies to Increase Net Worth
09:24 - Investing vs. Saving: The Importance of Assets
17:40 - Wealth Building 101: Steps for Entrepreneurs

Category: Investing

Keywords: wealth building, small business, net worth, financial security, investing, entrepreneurship, financial coach, personal wealth, income generation, financial training

In this conversation, Gina Knox and Aja Evans delve into the world of financial therapy, exploring the emotional aspects of money management and the societal pressures surrounding wealth. Aja shares her journey into financial therapy, emphasizing the importance of understanding one's relationship with money and breaking unhealthy financial cycles. They discuss the extremes of financial conversations on social media, the significance of introspection in setting financial goals, and the challenges of enjoying wealth after years of saving. Aja's book, 'Feel Good Finance,' serves as a guide for individuals seeking to understand their financial behaviors and make intentional choices about their money.

Join me every week for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

About Aja Evans:

Aja Evans is a board-certified therapist, speaker, and writer specializing in financial therapy. Armed with eternal optimism and a passion for helping others, Aja has been in the mental health industry for over a decade. After going through her own financial awakening, Aja made financial therapy a pillar of her work. Aja is determined to help more people break the taboo of keeping money and emotions secret. She strives to create a safe, comfortable, judgment-free place to begin working towards a better you. In addition to her practice, Aja is the president-elect on the Financial Therapy Association board and the author of Feel Good Finance , which is coming this December.

Aja is on a mission to get more people engaged in living their best lives while attuning to their thoughts, feelings, and behaviors around money. Outside of work, you can find Aja chasing after her two young children as they hunt down the next delicious place to eat.

Where to Find Aja:

Website: https://ajaevanscounseling.com/ 

Feel Good Finance Book: https://bookshop.org/p/books/feel-good-finance-untangle-your-relationship-with-money-for-better-mental-emotional-and-financial-well-being-aja-evans/21301669?ean=9781637745434 

Instagram: https://www.instagram.com/ajaetherapy/ 

Timestamps:

00:00 - Introduction to Financial Therapy
02:10 - The Emotional Side of Money
05:04 - The Extremes of Financial Conversations
12:54 - Breaking Financial Cycles
24:41 - Understanding Your Financial Goals
27:22 - The Importance of Introspection in Finance

Category: Saving

Keywords: financial therapy, money mindset, emotional spending, financial cycles, personal finance, budgeting, financial goals, introspection, wealth, money management

Join me every Monday for my FREE business debt pay off class: https://ginaknox.co/masterclass-ad 

Join Small Business Money School: https://ginaknox.co/school 

In this episode of Small Business Big Money, host Gina Knox shares her insights and predictions for small businesses in 2025. After a break, she discusses the importance of local community engagement, the shift towards personal financial wellbeing, and the emphasis on profitability over growth. Knox also addresses the economic challenges that many sectors may face and encourages business owners to focus on their core strengths and profitability. She concludes with a positive outlook for the year ahead and invites listeners to join her free financial training sessions.

Timestamps:

00:00- Welcome Back and New Beginnings
02:01 - 2025 Predictions for Small Businesses
11:47 - The Shift Towards Profitability
19:59 - Navigating Economic Challenges
24:13 - Positive Outlook for 2025

Category: Entrepreneurship

Keywords: small business, financial wellbeing, debt payoff, profitability, economic predictions, local community, personal finance, business growth, networking, 2025 trends, entrepreneurship

Join Small Business Money School: https://ginaknox.co/school 

In this episode, Gina Knox discusses the importance of understanding return on investment (ROI) in business. She emphasizes the need for business owners to identify high and low ROI investments to effectively manage their finances and pay off debt. Through personal anecdotes and practical advice, Gina outlines criteria for making high ROI investments, the significance of addressing current business problems, and the lessons learned from past low ROI investments. Ultimately, she encourages listeners to develop a playbook for making informed investment decisions that lead to business growth and success.

Timestamps:

00:00 - Understanding ROI in Business Investments
02:55 - Identifying High ROI Investments
05:49 - Criteria for High ROI Investments
09:02 - The Importance of Current Business Problems
11:56 - Learning from Low ROI Investments
15:14 - Transforming Business Mindset
18:03 - Creating a Playbook for Successcape

Category: Entrepreneurship

Keywords: Debt, debt pay off, how to pay off business debt, ROI, return on investment, savings, financial literacy, small business finance, small business, entrepreneurship, entrepreneur, p&l, profit and loss, profitability, increase profit

Read the full blog post here: https://theretiredmillennial.substack.com/p/her-fi-story-no-3-gina-31-20000000 

In this episode, Gina Knox discusses her journey within the FIRE (Financial Independence Retire Early) community, emphasizing that one does not need to adhere to strict frugality to achieve financial independence. She shares her personal evolution from a frugal mindset to focusing on earning more money, breaking traditional FIRE rules, and embarking on a no-buy challenge as a creative exercise. Ultimately, Gina highlights the importance of building a fulfilling life today rather than merely escaping a 9-to-5 job, advocating for a balanced approach to financial security and personal happiness.

Timestamps:

00:00 - Introduction to Financial Independence and FIRE
03:14 - The Shift from Frugality to Earning More
05:58 - Breaking Traditional FIRE Rules
09:13 - The No-Buy Challenge and Personal Growth
12:09 - Building a Life You Don't Want to Escape

Category: Investing

Keywords: Financial Independence, FIRE, Frugality, Earning More, No-Buy Challenge, Personal Growth, Wealth Building, Money Mindset, Work Optional, Life Design, Small Business, Entrepreneurship, Entrepreneur, Business Owner

Doors close at midnight TONIGHT November 18th!

In this episode of Small Business Big Money, Gina Knox discusses the challenges small business owners face during economic downturns, particularly focusing on revenue declines. She emphasizes the importance of understanding the cyclical nature of business, advocating for a strategy that prioritizes expense management over risky financial swings. Gina shares insights on how to stabilize a business financially, manage through booms and busts, and ultimately thrive in the long term. The conversation highlights the necessity of financial literacy and strategic planning for sustainable growth.

Timestamps:

00:00 - Introduction to Financial Thriving
00:58 - Understanding Revenue Decline
05:09 - The Risks of Big Swings
08:05 - Lowering Expenses: A Practical Strategy
12:20 - Long-Term Business Strategy
17:00 - Managing Finances Through Booms and Busts
20:25 - Making Your Business Profitable Again

Category: Debt

Keywords: small business, financial stability, revenue decline, expense management, business strategy, financial literacy, economic cycles, profitability, business growth, financial coaching