For The 23% The Woman Of Color Business & Entrepreneurship Podcast

What if the problem you keep working around is the reason your income keeps flatlining?

In this walk-and-talk episode, Dielle Charon makes the case for choosing the one biggest problem in your business and fixing it before the year ends. She shares the realization that her business kept repeating million-dollar years because she wasn't changing her decisions or actions. The biggest problem in her business stayed the biggest problem. She also explains why the last four months of the year count: her biggest launch ever, $60K, happened in early December, and she went viral for the first time on Thanksgiving Day.

Dielle walks through three reasons to attack your biggest problem now. Problems that linger keep your income stuck. The longer you avoid something, the more you build an identity around failing at it. And even if you don't fully solve it, you'll go into next year with real data instead of guesses. She shares the questions she uses to pick the right problem, including: what do you want to be able to say by the end of the year, what's the "bowling ball" that would knock down five other problems, and what have you been avoiding (like the coaching program you bought and never showed up to)?

Then she lays out her own plan to have her membership cover all her business expenses by the end of the year. It has five parts: 10 big sales activities, time blocked on your calendar, coaching on only this one problem, energetic work to visualize it solved, and mindset work you bring to your coach. She also shares where her ads and funnels stand now: nine membership sales from two weekly webinars, cost per lead under $10, and ads officially breaking even. If you've been telling yourself "that just doesn't work for me," this episode is your sign to stop worrying and start working.

Timestamps

02:20 The challenge: fix your biggest business problem before the end of the year 03:15 Why the last four months of the year still count 04:40 How letting problems linger keeps your income on repeat 06:30 How avoided problems turn into identity (and why that's so costly) 10:40 Why attacking the problem gives you data for next year, even if you don't solve it 12:05 Questions to help you choose your biggest business problem 13:55 The "bowling ball" problem and what you've been avoiding 15:50 Dielle's goal: a membership that covers all business expenses 18:10 Step 1: Create 10 sales activities toward one problem 22:25 Step 2: Put every activity on your calendar 23:50 Step 3: Get coached only on this one problem 25:10 Step 4: Energetic work and visualizing the problem solved 28:30 Step 5: Mindset work when you hit a speed bump, and bringing it to your coach 31:15 "This sounds like so much work": an update on Dielle's ads and funnels 33:50 Why a few months of focus can pay off for years

Join the membership: https://forthe23percent.com/everything-sales

What happens when the thing you've been avoiding becomes the thing that changes your entire business?

In this episode, Dielle Charon sits down with money coach Annie Pietra to talk about how Annie went from being terrified of social media to going viral, growing to nearly 47,000 Instagram followers, and building a coaching business on track for six figures—all within a matter of months. Annie shares why she avoided building her own business for years, the boundaries that finally made social media feel safe, and what happened when one of the reels she almost didn't post reached more than 700,000 views.

But going viral was only part of the story. Annie had already spent months building her niche, offer, backend systems, and sales skills before the attention came. When applications started pouring in, she was ready—and went on to close seven sales calls in a row.

Dielle and Annie also talk about navigating the adrenaline of sudden visibility, protecting your privacy online, creating a mission bigger than your fear, building a life that supports your business, and staying grounded when growth happens faster than you expected. If fear of social media, visibility, or making the wrong decision has been keeping you from starting, this conversation is proof of what can happen when you decide, prepare, and take the next right action.

Annie Pietra turns millennial women into Rich Aunties - but she didn't start out that way. For years, she had panic attacks over money - in the grocery store, in the classroom while teaching, during her wedding prep - because she didn't know if she'd ever be able to afford to stop working AND have enough to live an impactful life. After a family crisis brought her to a breaking point, Annie finally worked with a financial coach. Her life and money changed within weeks, and she immediately began setting up her sisters, best friends, and the other women around her to be able to build and manage their own wealth too. Five years later - now as the Rich Aunt and a full-time wealth coach - her mission is that every woman be able to confidently manage her own portfolio so she can use it as a tool to build a beautiful life for herself, her community, and the people she loves. Annie lives in one house with her husband, her daughters, her best friends, and their kids. She goes by "Tía" to her nieces and nephews, who fill her life with so much joy (and noise) that you can usually find her writing and recording between 11pm and 4am, when the house is finally quiet.

Timestamps

01:45 How Annie became a full-time money coach before starting her own business

05:40 Why Annie avoided social media and entrepreneurship for years

09:25 The shift that finally broke Annie's excuses around content creation

14:20 Creating privacy boundaries that made showing up online feel safer

21:40 From deciding on her niche to finally posting on Instagram

23:35 The reel that hit 700K+ views and changed everything

27:15 How Annie turned viral attention into 30 applications and 7 clients in a row

30:25 Taking the next right action while building a business toward six figures

Join the membership: https://forthe23percent.com/everything-sales

What if the reason people aren't buying from you isn't your content or your sales strategy—but that your niche doesn't feel valuable enough to pay for?

In the final episode of the Million Dollar Niche series, Dielle Charon introduces her Advanced Skill Test, a five-part framework for determining whether your niche is strong enough to support premium and high-ticket offers. She explains why your ideal client needs to believe she can't solve the problem herself, why you should sell a result instead of a task, and why inspirational "you can do it" content isn't enough to position you as an expert.

Dielle also breaks down why your niche should solve an outcome people are already searching for and be sophisticated enough to support clients beyond one quick transformation. From leadership and nervous system coaching to bookkeeping and financial coaching, she shares examples of how to turn a vague or difficult-to-sell specialty into an advanced skill people understand, want, and are willing to pay for.

If you're questioning whether your niche can support a premium offer—or you're creating content but struggling to turn that attention into buyers—use these five tests to audit your niche before changing everything else in your sales process.

Timestamps

00:28 The final part of the Million Dollar Niche series

01:35 Why your niche needs to offer an advanced skill

03:30 Test #1: Your client believes she can't do it herself

07:15 Test #2: Sell the result, not the task or tool

09:30 Test #3: Stop cheerleading and start demonstrating expertise

10:35 Test #4: Choose an outcome people already want

13:30 Test #5: Can your expertise support clients for 2–3 years?

16:40 The complete 5-part Advanced Skill Test for your niche

Join the Know Your Niche Workshop: https://forthe23percent.com/niche

What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for?

In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships.

But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build.

If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear.

Timestamps

00:28 The niche mistake Dielle sees over and over again

02:35 Why burnout, self-care, and feelings aren't high-converting niches

04:55 Why every coach is already a burnout and time-management coach

07:00 Why feelings like confidence and self-worth aren't tangible results

09:20 The health, wealth, and relationships pattern behind successful niches

11:40 Why your own healing journey can mislead your niche decision

18:25 The deeper fear behind promising a specific client result

26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking

Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

Join the membership: https://forthe23percent.com/everything-sales

What if choosing a niche doesn't mean giving up your creativity, your passions, or all the other parts of who you are?

In this episode of the Million Dollar Niche series, Dielle Charon breaks down how to niche down when you're multi-passionate. As a self-described "wild creative," Dielle shares how she's built a business with live events, memberships, workshops, podcasts, social media, and more—all while maintaining a clear niche that has helped her generate millions of dollars.

She explains why boredom is a creativity problem, not a niche problem, and why your passions don't have to become your specialties. Dielle also challenges the popular "you are the niche" advice, revealing how many creators who claim they don't have a niche still have highly specific offers, content pillars, and audiences. You'll learn how to stay wildly creative without creating volatility in your income—and the four elements Dielle believes every high-converting niche needs.

If you've been afraid that niching down will box you in, make you bored, or force you to leave parts of yourself behind, this episode will help you see that you can be multi-passionate and build a clear, profitable business.

Timestamps

00:00 How to niche down when you're multi-passionate

02:20 The two real fears behind choosing a niche

03:15 Why boredom is a creativity problem—not a niche problem

05:25 How to stay wildly creative inside one clear niche

07:15 The difference between your passions and your specialty

09:10 Why "you are the niche" can be misleading business advice

11:25 The hidden niches behind creators who claim they don't have one

16:00 The four elements of a high-converting niche

Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

What if choosing a niche isn't limiting your freedom—but actually the thing that could help you make more money?

In this episode, Dielle Charon kicks off her Million Dollar Niche series by sharing how niching down took her from making $10K as a life and career coach to $40K as a side hustle coach, $300K as a general business coach, and eventually millions of dollars as a sales coach for women of color. She breaks down why a niche is simply a specialty—not a cage or an identity—and why getting more specific helped her grow her audience, get clients better results, and make more sales.

Dielle also gets into the deeper reason so many entrepreneurs resist choosing a niche: making a decision can feel like giving up the freedom you became an entrepreneur to have. She shares why your resistance to niching may have nothing to do with your business, why constantly changing what you sell can create uncertainty for buyers, and how becoming a more decisive business owner can help you finally move forward.

This is Part 1 of the Million Dollar Niche series. If you've been stuck between multiple niches, afraid you'll choose the wrong one, or wondering whether you even need a niche anymore, start here.

Timestamps

00:33 Million Dollar Niche: How niching down made Dielle millions

01:30 From life coach to sales coach: Dielle's niche evolution

04:50 Why your niche should evolve as your business grows

05:30 Your niche is the beginning of your entire sales process

07:10 The beliefs that make niching down easier

09:35 Why choosing a niche is really about making a decision

13:45 The deeper reason you may feel restricted by your niche

17:20 Why constantly changing your niche can cost you sales

Join Dielle for the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche

What if the nervous system practices you've been taught weren't actually created with women of color—and our lived experiences—in mind?

In this episode, Dielle Charon sits down with somatics practitioner Brenda Lomeli for a conversation about decolonizing somatics and reconnecting with the wisdom of your body. Brenda explains what somatics actually means, why nervous system work can look different for people from marginalized identities, and how many popular healing practices have been removed from the cultural and ancestral contexts they originated from.

They also explore what this means for entrepreneurship: how to support your body while still selling, showing up, making money, and taking action toward your goals. From building safety without shutting down your business to using your body's wisdom as a coach, this conversation offers a different way to think about nervous system healing—one rooted in relationship, context, ancestral resilience, and collective liberation.

Brenda Lomeli is a first-generation Mexican-American decolonized somatics coach.

For over 10 years, she has supported 500+ women in reclaiming their bodies — first through TL10, and now through Reclaiming the Body™ Decolonized Somatic Certification.

She is a Master Certified Life Coach, Advanced Feminist Coach, and practitioner in nervous system regulation, emotional processing, and ancestral healing.

She holds degrees in Music Therapy and a Master's in Occupational Therapy — and is a confirmed descendant of Mesoamerican healers, herbalists, and curanderas.

Timestamps

00:01 Why relationship-based selling can be so powerful

09:20 How Dielle + Brenda's relationship came full circle

16:30 What somatics actually means—and why your body matters

19:20 What it means to decolonize somatic and nervous system work

25:30 Why somatics matters when you're building a business

33:10 When nervous system work becomes a reason to stop taking action

36:45 How to honor your nervous system without shutting down your business

43:40 Reclaiming the Body + Brenda's somatic certification for coaches of color

Reclaiming the Body™ is a decolonized somatic certification for coaches of color who want to learn how to work with the body, emotions, and nervous system in their coaching practice. Rooted in a decolonized and anti-oppressive approach to somatics, the certification unlocks what becomes possible when we stop treating the body as something to override—and recognize it as powerful, intelligent, and unique source of wisdom. The founding cohort of Reclaiming the Body™ kicks off October 1, 2026. Learn more about Reclaiming the Body™: www.brendalomeli.com/reclamation

Join the membership: https://forthe23percent.com/everything-sales

What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money?

In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready.

If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want.

Timestamps

00:26 How your nervous system impacts your business goals

05:45 Why financial safety comes before nervous system work

12:30 The basics your body actually needs: food, movement + sleep

16:30 How business shame keeps you from taking action again

22:30 Why simple routines can dramatically reduce business anxiety

25:40 Creating morning, evening + stress-reducing routines that actually work

29:30 Why taking action can feel safer than waiting

32:25 Stop waiting for better circumstances to go after your goals

Join the membership: https://forthe23percent.com/everything-sales

Episode Description

What if the only thing standing between you and your next level is the belief that you've never done it before?

In this episode, Dielle Charon introduces the concept of transferable belief—a mindset framework for building confidence in new skills by borrowing evidence from the successes you've already created. She explains why you're never truly starting from scratch, how to stop overvaluing strategy and start trusting yourself, and why the same strengths that helped you succeed before can help you master your next chapter in business.

Whether you're launching a new offer, changing your niche, learning a new marketing strategy, or scaling your business in a completely different way, this episode will show you how to stop fearing "new" and start believing in yourself.

Timestamps

00:00 Intro + What is transferable belief?

03:00 It's not the wand—it's the wizard

06:45 Why your success comes from you, not the strategy

09:00 How to identify your transferable strengths

12:30 You're not starting over—you're applying the same skills differently

15:30 Three things you can always transfer: work ethic, support, and resilience

18:00 Stop making "new" bigger than it is

20:00 Final thoughts: You've already proven you can do hard things

Join the membership: https://forthe23percent.com/everything-sales

Katherine Morrison's It's the Wizard, not the Wand Podcast Episode: https://podcasts.apple.com/us/podcast/37-its-the-wizard-not-the-wand/id1524491131?i=1000513232486

Episode Description

What if the reason your business isn't growing isn't because you're not trying—but because you're trying the wrong way?

In this episode, Dielle Charon introduces her powerful "Trying Framework" and explains why so many entrepreneurs mistake being busy for making progress. She breaks down the three ingredients every business owner needs to actually master a skill, create results, and stop abandoning strategies that could have worked if they had been tested correctly.

If you've ever said, "I tried Instagram," "I tried webinars," or "I tried selling and it didn't work," this episode will completely change how you think about effort, experimentation, and business growth.

Timestamps

00:00 Intro + Why "trying" isn't the same as creating results

05:00 The biggest mistake entrepreneurs make when they say, "I tried"

07:10 The 3-part Trying Framework that actually produces growth

12:30 How Dielle finally cracked her paid ads after a year of experimentation

16:00 Why your failed attempts might not actually count

18:00 The power of weekly coaching and 10 experiments

22:00 Why mastering one skill changes your business forever

25:00 Stop chasing quick wins and start building lasting results

Join the membership: https://forthe23percent.com/everything-sales