For The 23% The Woman Of Color Business & Entrepreneurship Podcast

For The 23% The Woman Of Color Business & Entrepreneurship Podcast

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For The 23% The Woman Of Color Business & Entrepreneurship Podcast episodes

  • 355 - Decolonizing Somatics: Nervous System Support for Women of Color Entrepreneurs with Brenda Lomeli
    Episode Description

    What if the nervous system practices you've been taught weren't actually created with women of color—and our lived experiences—in mind?

    In this episode, Dielle Charon sits down with somatics practitioner Brenda Lomeli for a conversation about decolonizing somatics and reconnecting with the wisdom of your body. Brenda explains what somatics actually means, why nervous system work can look different for people from marginalized identities, and how many popular healing practices have been removed from the cultural and ancestral contexts they originated from.

    They also explore what this means for entrepreneurship: how to support your body while still selling, showing up, making money, and taking action toward your goals. From building safety without shutting down your business to using your body's wisdom as a coach, this conversation offers a different way to think about nervous system healing—one rooted in relationship, context, ancestral resilience, and collective liberation.

    About Brenda Lomeli

    Brenda Lomeli is a first-generation Mexican-American decolonized somatics coach.

    For over 10 years, she has supported 500+ women in reclaiming their bodies — first through TL10, and now through Reclaiming the Body™ Decolonized Somatic Certification.

    She is a Master Certified Life Coach, Advanced Feminist Coach, and practitioner in nervous system regulation, emotional processing, and ancestral healing.

    She holds degrees in Music Therapy and a Master's in Occupational Therapy — and is a confirmed descendant of Mesoamerican healers, herbalists, and curanderas.

    Timestamps

    00:01 Why relationship-based selling can be so powerful

    09:20 How Dielle + Brenda's relationship came full circle

    16:30 What somatics actually means—and why your body matters

    19:20 What it means to decolonize somatic and nervous system work

    25:30 Why somatics matters when you're building a business

    33:10 When nervous system work becomes a reason to stop taking action

    36:45 How to honor your nervous system without shutting down your business

    43:40 Reclaiming the Body + Brenda's somatic certification for coaches of color

    Reclaiming the Body™ is a decolonized somatic certification for coaches of color who want to learn how to work with the body, emotions, and nervous system in their coaching practice. Rooted in a decolonized and anti-oppressive approach to somatics, the certification unlocks what becomes possible when we stop treating the body as something to override—and recognize it as powerful, intelligent, and unique source of wisdom. The founding cohort of Reclaiming the Body™ kicks off October 1, 2026. Learn more about Reclaiming the Body™: www.brendalomeli.com/reclamation

    Join the membership: https://forthe23percent.com/everything-sales

    51 min
  • 354 - How To Support Your Nervous System While Hitting Business Goals
    Episode Description

    What if supporting your nervous system to hit bigger business goals has less to do with meditation and breathwork—and more to do with how you're actually living, working, and managing your money?

    In this episode, Dielle Charon breaks down five practical ways to support your nervous system while still taking action toward your business goals. She shares why financial safety is one of the biggest pieces of nervous system support, how business shame can keep you from selling again, why simple routines reduce anxiety, and why taking action might actually feel better in your body than waiting until you feel completely ready.

    If you've been blaming your nervous system for why you can't sell, show up, or go after your next income goal, this episode will help you create safety without stepping away from your business. You'll learn how to work with your body while continuing to make money, get visible, and move toward the results you want.

    Timestamps

    00:26 How your nervous system impacts your business goals

    05:45 Why financial safety comes before nervous system work

    12:30 The basics your body actually needs: food, movement + sleep

    16:30 How business shame keeps you from taking action again

    22:30 Why simple routines can dramatically reduce business anxiety

    25:40 Creating morning, evening + stress-reducing routines that actually work

    29:30 Why taking action can feel safer than waiting

    32:25 Stop waiting for better circumstances to go after your goals

    Join the membership: https://forthe23percent.com/everything-sales

    36 min
  • 353 - How To Do "New" Things In Your Business :The Power of Transferable Belief

    Episode Description

    What if the only thing standing between you and your next level is the belief that you've never done it before?

    In this episode, Dielle Charon introduces the concept of transferable belief—a mindset framework for building confidence in new skills by borrowing evidence from the successes you've already created. She explains why you're never truly starting from scratch, how to stop overvaluing strategy and start trusting yourself, and why the same strengths that helped you succeed before can help you master your next chapter in business.

    Whether you're launching a new offer, changing your niche, learning a new marketing strategy, or scaling your business in a completely different way, this episode will show you how to stop fearing "new" and start believing in yourself.

    Timestamps

    00:00 Intro + What is transferable belief?

    03:00 It's not the wand—it's the wizard

    06:45 Why your success comes from you, not the strategy

    09:00 How to identify your transferable strengths

    12:30 You're not starting over—you're applying the same skills differently

    15:30 Three things you can always transfer: work ethic, support, and resilience

    18:00 Stop making "new" bigger than it is

    20:00 Final thoughts: You've already proven you can do hard things

    Join the membership: https://forthe23percent.com/everything-sales

    Katherine Morrison's It's the Wizard, not the Wand Podcast Episode: https://podcasts.apple.com/us/podcast/37-its-the-wizard-not-the-wand/id1524491131?i=1000513232486

    22 min
  • 352 - Why You Are "Trying" Things In Your Business And They Aren't Working: The True Definition Of Trying

    Episode Description

    What if the reason your business isn't growing isn't because you're not trying—but because you're trying the wrong way?

    In this episode, Dielle Charon introduces her powerful "Trying Framework" and explains why so many entrepreneurs mistake being busy for making progress. She breaks down the three ingredients every business owner needs to actually master a skill, create results, and stop abandoning strategies that could have worked if they had been tested correctly.

    If you've ever said, "I tried Instagram," "I tried webinars," or "I tried selling and it didn't work," this episode will completely change how you think about effort, experimentation, and business growth.

    Timestamps

    00:00 Intro + Why "trying" isn't the same as creating results

    05:00 The biggest mistake entrepreneurs make when they say, "I tried"

    07:10 The 3-part Trying Framework that actually produces growth

    12:30 How Dielle finally cracked her paid ads after a year of experimentation

    16:00 Why your failed attempts might not actually count

    18:00 The power of weekly coaching and 10 experiments

    22:00 Why mastering one skill changes your business forever

    25:00 Stop chasing quick wins and start building lasting results

    Join the membership: https://forthe23percent.com/everything-sales

    30 min
  • 351 - Tripling Your Business With Belief And Confidence With Kyla Mitsunaga

    Episode Description

    What if the reason you're stuck at your current income level has nothing to do with your strategy—and everything to do with your relationship to money, marketing, and yourself?

    In this episode, Dielle Charon sits down with Family and Business Constellations facilitator Kyla Mitsunaga to unpack how she shattered her $50K income ceiling and grew to over $140K by healing the beliefs she didn't even realize she was carrying. They dive into the power of family constellations, why your limiting beliefs may not actually be yours, and how changing your relationship with marketing transformed the way Kyla sells.

    If you've ever felt like you're doing all the "right" things but still can't break through to your next level, this conversation will introduce you to an entirely new way of thinking about growth, healing, and entrepreneurship.

    Timestamps

    00:00 Intro + How Kyla broke through her income ceiling

    01:00 Why sharing—not selling—is Kyla's favorite sales strategy

    02:00 What are Family Constellations?

    05:30 Why healing isn't one-size-fits-all

    07:30 How Family Constellations reveal what's really holding you back

    10:15 The power of healing in community

    11:00 From $50K to $140K: Kyla's business evolution

    13:30 Why she thought she couldn't sell spiritual work

    15:30 The growing demand for healing and embodiment work

    17:30 Rebuilding your relationship with marketing

    19:00 The 30-Day Sales Challenge that changed everything

    20:30 Building a new relationship with your income goals

    21:30 How one client inspired Kyla to triple her own revenue

    24:30 Curiosity: the entrepreneurial skill no one talks about

    27:00 Confidence after rejection and selling premium offers

    29:00 The surprising source of your limiting beliefs

    32:00 Why your relationship with the goal matters more than the goal itself

    34:00 How to know a limiting belief isn't actually yours

    37:00 Using coaching frameworks without losing yourself

    42:00 Creating spaces where women of color can heal and lead

    46:00 Final reflections + where to connect with Kyla

    Follow Kyla on Instagram: https://www.instagram.com/withwarriors/

    Join the membership: https://forthe23percent.com/everything-sales

    50 min
  • 350 - $10M Breakthroughs in Costa Rica

    What if your biggest breakthrough isn't learning something new—but finally believing your next level is easier than staying where you are?

    Recorded from Costa Rica after an unexpected 5 a.m. wake-up call, Dielle Charon shares the mindset breakthroughs she's having as she builds toward a $10 million business. She unpacks the thought that completely changed how she views growth, why most entrepreneurs already know exactly what to do, and how to stop waiting for perfect conditions before taking action.

    If you've been feeling stuck, overwhelmed by your next goal, or convinced you need more information before you can grow, this episode will challenge the way you think about success, obstacles, and what's actually keeping you from your next level.

    Timestamps

    00:00 Intro + A 5 a.m. breakthrough in Costa Rica

    01:45 Why $10 million suddenly felt overwhelming

    03:00 The mindset shift that changed everything: your future is easier

    05:00 Why staying the same is actually the hard part

    06:15 Fear of success, visibility, and criticism

    08:00 The "glass ceiling" breakthrough

    09:00 You've already been told what to do

    11:00 Stop hiding behind "I don't know"

    13:15 Why information isn't your problem anymore

    15:00 The questions to ask after you've been given the strategy

    16:30 Do it with the obstacle

    18:00 Why waiting for perfect conditions keeps you stuck

    19:30 Building a million-dollar business with a small audience

    20:15 Growing while working a 9-to-5

    21:00 Building a business through chronic illness

    22:00 The obstacle Dielle is carrying into her $10 million goal

    23:30 Why your obstacles become your greatest story

    24:45 The growth that only comes from doing hard things

    26:00 Final thoughts: Stop removing the obstacle and move with it

    Website: forthe23percent.com

    Instagram: @forthe23percent

    Membership: forthe23percent.com/membership

    23 min
  • 349 - How to Build a Movement Business Plan That Keeps You Growing for Years

    What if the reason your business feels stuck isn't because you need a better strategy—but because you don't have a movement?

    In this episode, Dielle Charon shares the exact framework she used to completely rebrand her business, launch a thriving membership, redesign her offers, and create a new vision after hitting a plateau. She walks through the 10-question "Movement Business Plan" she uses to make major business decisions—from refining your messaging and offers to designing a business model that supports the life you actually want.

    If you're thinking about rebranding, changing your niche, creating new offers, or scaling to your next revenue milestone, this episode will help you build a business with intention instead of reacting to what's happening around you.

    Timestamps

    00:00 Intro + Why every business needs a movement

    01:30 How Dielle rebuilt her business after plateauing

    03:00 Why desire isn't enough without a plan

    05:00 The difference between short-term planning and a movement plan

    06:45 When it's time to rethink your business model

    08:45 Question 1: Define your movement word

    11:00 Question 2: Map your skills to your clients' identity

    15:30 Question 3: Create a company direction, not just a revenue goal

    17:30 Question 4: The Want Match exercise

    22:30 Building offers your clients want—and you love delivering

    24:30 Question 5: Let your movement drive every business decision

    27:00 Question 6: Decide how you want to receive money

    29:15 Question 7: Design your schedule before your business designs it

    33:30 The hidden sacrifices behind every business model

    35:45 Question 8: Decide what you're willing to leave behind

    38:15 Question 9: Build values that support your movement

    40:30 Question 10: Visualize how your movement shows up in your marketing

    43:00 Becoming a "video-first" business

    44:45 The full 10-question Movement Business Plan recap

    47:00 Final thoughts: Build a movement, not just a business

    Website: forthe23percent.com

    Instagram: @forthe23percent

    Membership: forthe23percent.com/membership

    47 min
  • 348 - Heal Your Content Heartbreak & Go Viral Part 2: How I'm Doubling My Instagram

    What if your biggest content problem isn't the algorithm—but the heartbreak you're carrying from past posts that didn't perform?

    In this episode, Dielle Charon shares an update on her content journey after growing to nearly 20,000 TikTok followers and explains exactly how she's rebuilding her Instagram from the ground up. She unpacks the concept of content heartbreak, why so many entrepreneurs stop posting before they ever gain traction, and the mindset shifts and strategies she's using to create consistent organic leads in 2026.

    Whether you're struggling with low engagement, wondering if organic marketing still works, or trying to fall back in love with creating content, this episode will help you rethink your approach and build a sustainable content strategy that actually grows your business.

    00:00 Intro + TikTok growth update

    01:10 What is content heartbreak?

    03:00 Why Instagram stopped working for so many entrepreneurs

    04:45 Why organic content is still worth fighting for

    06:30 How free content changed Dielle's life

    07:45 Healing your relationship with content first

    09:00 Why "dead" accounts aren't actually dead

    10:45 The honesty every entrepreneur needs about social media

    12:30 Stop looking for one strategy that works forever

    14:00 You're not the CEO of Instagram

    16:00 How TikTok helped heal Dielle's content heartbreak

    17:15 Why Instagram and TikTok reward different things

    19:00 The real reason your current audience isn't engaging

    20:45 How trial reels can revive your Instagram

    22:30 Why Dielle is posting five trial reels a day

    24:00 The 10-minute content rule

    25:30 Why quantity beats quality in the beginning

    27:00 How you go viral is how you stay viral

    29:00 The mistake Dielle made with high-production content

    31:00 Why your words matter more than your production quality

    32:00 The content frameworks Dielle is testing right now

    34:00 Hooks, credibility, and storytelling that drive engagement

    36:00 Why content is always evolving—and why that's a good thing

    37:00 Final thoughts: If someone else can figure it out, so can you

    Website: forthe23percent.com

    Instagram: @forthe23percent

    Membership: forthe23percent.com/membership

    38 min
  • 347 - How To Create Messaging Certainty

    You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time.

    This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year.

    00:00 – What messaging certainty actually means

    04:00 – The quit your racist job story and the $2.5M webinar

    09:00 – What a result is and why you need conviction behind it

    13:00 – The two extremes: making it up vs. over-analyzing

    17:00 – How messaging becomes identity

    21:00 – 4 questions to build messaging certainty

    23:00 – What to do when the messaging feels scary

    For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

    Website: forthe23percent.com

    Instagram: @forthe23percent

    Membership: forthe23percent.com/membership

    26 min
  • 346 - How To Create A Time Based Specific Result In Your Marketing, Even If You Are Scared To Claim A Result

    "I can't promise results. I can't control my clients. My niche is too nuanced." Dielle has heard every version of this and she's here to break it all down. In this episode, she shares her full philosophy, framework, and real examples for how to create a compelling, ethical, time-based result in your marketing, no matter what you coach or who you serve.

    Whether you're a marriage coach, anxiety coach, breathwork coach, manifestation coach, or nervous system coach this episode is for you.

    00:00 – Why this episode exists

    04:00 – Dielle own results history — from time management to millions

    08:00 – What a result actually is (qualitative and quantitative)

    12:00 – Why promising results is the most ethical choice

    17:00 – The doctor analogy — tracking results saves your reputation

    22:00 – Have, Do, Get framework explained

    24:00 – Real examples: marriage, anxiety, manifestation, breathwork, nervous system coaches

    29:00 – How to create a timeline that fits your program

    For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

    Website: forthe23percent.com

    Instagram: @forthe23percent

    Membership: forthe23percent.com/membership

    58 min

About For The 23% The Woman Of Color Business & Entrepreneurship Podcast

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For The 23% The Woman Of Color Business & Entrepreneurship Podcast

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