Links Mentioned
Join the Record Breaking Launch Workshop on Monday, June 2nd 2025 - https://forthe23percent.com/launch-workshop
Episode Summary
In this episode, Dielle unpacks why so many offers no longer convert like they used to—and what to do about it. If you're a coach or entrepreneur who wants a record-breaking launch in 2025, this is your roadmap.
She explains how buyer behavior has shifted from the urgency-driven mindset of the pandemic to a more measured, risk-aware approach. You'll learn how to reposition your offer to reflect these changes, how to reduce risk perception, and how to build a coaching container that feels like a partnership instead of just a program.
What You'll Learn
-
The difference between pandemic-era and post-pandemic buyers
-
How to reposition your offer from transformation-focused to sustainable and holistic
-
What “high-touch, low-stress” delivery means and why it matters
-
The three core elements of a 2025-ready offer
-
How to directly address buyer fears and objections in your marketing
Timestamps
-
00:00 – Introduction and who this episode is for
-
01:30 – What launches looked like in the pandemic vs. now
-
04:00 – The mindset shift from change-my-life to make-it-sustainable
-
06:00 – Evolving your offer’s promise to match post-pandemic priorities
-
08:00 – Bowling ball selling: how to hit multiple areas of your client’s life
-
09:30 – Why time is now the most powerful conversion factor
-
11:00 – Turning your offer into a partnership, not just a program
-
13:00 – How to market through risk and real-life fears
-
15:30 – How Everything Scaling, The 12 Month Mastermind, supports these