In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities.

00:00 — Introduction

01:01 — The Power of Email Marketing

04:06 — Storytelling in Email Campaigns

08:12 — Specificity and Detail in Copywriting

12:07 — Engaging Different Types of Decision Makers

16:14 — Creative Email Strategies and Experiments

22:35 — Effective Email Segmentation Strategies

28:11 — Personalizing the Selling Experience

32:30 — The Unique Perspective of Women of Color Entrepreneurs

39:34 — Navigating Identity and Representation in Business

Connect With: Eman Ismail

Website: emancopyco.com

Instagram: @emancopyco

Email: [email protected]

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business.

00:00 Introduction to the Podcast and Host's Journey

00:29 Understanding Client Needs: The New Framework

01:49 Key Questions for Identifying Client Needs

06:18 Exploring Current Challenges and Failures

12:46 Addressing Fears and Providing Hope

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan shares insights on how to create effective sales ideas for women of color entrepreneurs. Drawing from her recent successful summit launch, she outlines four key components of a good sales idea: freshness, urgency, interactivity, and exclusivity. Dielle emphasizes the importance of understanding current market trends and engaging with clients to build trust. She encourages listeners to develop unique sales campaigns and offers practical advice on how to implement these strategies in their own businesses.

00:00 — Introduction to the Podcast and Host's Journey

00:54 — Reflecting on a Successful Launch

02:48 — Key Components of a Good Sales Idea

06:09 — The Importance of Freshness in Sales Ideas

08:52 — Creating Urgency in Sales Strategies

11:47 — Interactive Sales Experiences for Engagement

14:51 — The Power of One-Time Only Offers

17:04 — Conclusion and Call to Action

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle discusses the significance of focusing on the quality of ideas rather than merely executing actions in business. She emphasizes that successful entrepreneurs prioritize creative thinking and innovative concepts to attract and convert clients. Dielle shares personal experiences and strategies for generating strong ideas, encouraging listeners to adopt a creative mindset and allocate time for brainstorming. The episode aims to empower women of color entrepreneurs to build wealth and change the face of entrepreneurship through effective idea generation.

00:00 — Introduction to the Podcast and Its Purpose

00:29 — The Importance of Ideas Over Actions

05:09 — The Power of Quality Ideas in Business

10:38 — Adopting a Creative Mindset for Success

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Jereshia Hawk and Dielle Charon discuss innovative selling strategies, the importance of taking a sabbatical, and how to navigate life changes while adjusting business models. They explore the concept of sustainability in business and how to prepare for motherhood, emphasizing the need for resourcefulness and self-trust in entrepreneurship.

03:22 — The Power of Waitlists in Selling

07:39 — Creating Exclusivity and Personal Connection

13:47 — Understanding Sabbaticals: Purpose and Experience

20:58 — The Importance of Taking Breaks

25:45 — Business Model Evolution: Pre and Post Sabbatical

40:34 — The Journey to Self-Trust in Entrepreneurship

43:49 — Navigating Business Models and Sustainability

45:52 — Understanding Seasonal Sustainability in Business

50:56 — The Importance of Operational Soundness

58:38 — Preparing for Motherhood as a Business Owner

Connect with Jereshia:

Website: jereshiahawk.com

Instagram: @jereshiahawk

Podcast: Jereshia Said Podcast

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to "command the room." Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system.

Chapters:

02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-platform streaming. 19:41 — TikTok Priorities for 2025–26: Go live (Service Plus for coaches), make 1+ minute videos, stay consistent, choose your persona, and show your "5:01 self." 57:56 — Financial Safety & Healthcare: Entrepreneurship as self-care, options beyond employer insurance, and reducing nervous-system stress through earning power.

In this episode of For the 23% podcast, host Dielle Charon shares her journey and insights into the world of podcasting, particularly for women of color entrepreneurs. She discusses the benefits and challenges of podcasting, the different formats available, and the essential types of episodes to create. Dielle emphasizes the importance of understanding the logistics of starting a podcast, strategies for growth, and common mistakes to avoid. She also reveals her plans for the future of the podcast, including more interviews with inspiring women of color.

00:00 Introduction to For the 23% Podcast

00:53 The Power of Podcasting for Entrepreneurs

05:03 Understanding Podcasting Downsides

07:10 Podcast Formats: Thought Leadership vs. Creator

11:12 Essential Podcast Episode Types

23:27 Logistics of Starting a Podcast

28:59 Strategies for Growing Your Podcast

33:30 Common Podcasting Mistakes and Lessons Learned

37:08 Future Directions for the Podcast

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: ForThe23Percent.com

Membership: ForThe23Percent.com/membership

Instagram: @ForThe23Percent

Learn why Dielle created a membership and everything included in the Everything Sales & Money Membership. See how it is different from every other offer she's offered, the unique features not listed anywhere else, and how it will help you sign high ticket sales. Join the membership HERE.

Listen to Dielle share the 3 strategies to signing high ticket clients in any economy that aren't often talked about. She shares why posting is not just enough and exactly what you need to focus on to sign high ticket clients regardless of what the market is doing.

Join the High Ticket Economy Summit HERE: forthe23percent.com/summit

Join the Everything Sales & Money Membership HERE: forthe23percent.com/everything-sales

Listen to Dielle and Ro on this Instagram Live discuss how to close high ticket clients in the DMs in 2025. They break down how to get more DMs and what to say to build trust and close clients. Sign up for the High Ticket Economy Summit HERE