Jereshia Hawk and Dielle Charon discuss innovative selling strategies, the importance of taking a sabbatical, and how to navigate life changes while adjusting business models. They explore the concept of sustainability in business and how to prepare for motherhood, emphasizing the need for resourcefulness and self-trust in entrepreneurship.

03:22 — The Power of Waitlists in Selling

07:39 — Creating Exclusivity and Personal Connection

13:47 — Understanding Sabbaticals: Purpose and Experience

20:58 — The Importance of Taking Breaks

25:45 — Business Model Evolution: Pre and Post Sabbatical

40:34 — The Journey to Self-Trust in Entrepreneurship

43:49 — Navigating Business Models and Sustainability

45:52 — Understanding Seasonal Sustainability in Business

50:56 — The Importance of Operational Soundness

58:38 — Preparing for Motherhood as a Business Owner

Connect with Jereshia:

Website: jereshiahawk.com

Instagram: @jereshiahawk

Podcast: Jereshia Said Podcast

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to “command the room.” Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system.

Chapters:

02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-platform streaming. 19:41 — TikTok Priorities for 2025–26: Go live (Service Plus for coaches), make 1+ minute videos, stay consistent, choose your persona, and show your “5:01 self.” 57:56 — Financial Safety & Healthcare: Entrepreneurship as self-care, options beyond employer insurance, and reducing nervous-system stress through earning power.

In this episode of For the 23% podcast, host Dielle Charon shares her journey and insights into the world of podcasting, particularly for women of color entrepreneurs. She discusses the benefits and challenges of podcasting, the different formats available, and the essential types of episodes to create. Dielle emphasizes the importance of understanding the logistics of starting a podcast, strategies for growth, and common mistakes to avoid. She also reveals her plans for the future of the podcast, including more interviews with inspiring women of color.

00:00 Introduction to For the 23% Podcast

00:53 The Power of Podcasting for Entrepreneurs

05:03 Understanding Podcasting Downsides

07:10 Podcast Formats: Thought Leadership vs. Creator

11:12 Essential Podcast Episode Types

23:27 Logistics of Starting a Podcast

28:59 Strategies for Growing Your Podcast

33:30 Common Podcasting Mistakes and Lessons Learned

37:08 Future Directions for the Podcast

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you’ll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: ForThe23Percent.com

Membership: ForThe23Percent.com/membership

Instagram: @ForThe23Percent

Learn why Dielle created a membership and everything included in the Everything Sales & Money Membership. See how it is different from every other offer she's offered, the unique features not listed anywhere else, and how it will help you sign high ticket sales. Join the membership HERE.

Listen to Dielle share the 3 strategies to signing high ticket clients in any economy that aren't often talked about. She shares why posting is not just enough and exactly what you need to focus on to sign high ticket clients regardless of what the market is doing.

Join the High Ticket Economy Summit HERE: forthe23percent.com/summit

Join the Everything Sales & Money Membership HERE: forthe23percent.com/everything-sales

Listen to Dielle and Ro on this Instagram Live discuss how to close high ticket clients in the DMs in 2025. They break down how to get more DMs and what to say to build trust and close clients. Sign up for the High Ticket Economy Summit HERE

Listen to this live video from Jasmine Haitalani and Dielle Charon on what works on Instagram. They unpack Reels, Threads, Carousels, and IG stories on how to convert in 2025.  This is a sneak peak on what you can expect when you join us in the high ticket economy summit: sign HERE to get free access - forthe23percent.com/summit.

Listen to Dielle has she breaks down four key shifts you need to implement in order to sell high ticket in any economy. Learn the mindset tools and the marketing shifts you need to create trust and urgency with your buyers.  Join the High Ticket Economy FREE Online Summit here: forthe23percent.com/summit

Listen to this episode where Dielle tells you exactly how to fix your biggest business problem by the end of the year, not wait for the new year. She breaks down why this is important, how to choose your goal, and her 5 step process on how to fix your biggest problem by the end of the year. You'll also hear behind the scenes of her biggest problem and how she's tackling it by the end of 2025.

Stop guessing if something is working in your business and actually fix it in this episode where Dielle shares 3 very simple steps on how to find your areas of weaknesses and grow your business. Join my free sales training here: WOCsalestraining.com