FREE 5 DAY SERIES: How To Hit $250k, $500k, $1M In 2026 The episode serves as both a personal diary and a motivational guide for women of color in entrepreneurship.

In this episode, Dielle Charon shares her journey of launching a membership program, detailing the emotional ups and downs, fears, and triumphs she experienced along the way. She emphasizes the importance of authenticity, self-belief, and the willingness to document one's journey. Dielle also discusses her goals for the membership, the strategies she is implementing, and the mindset shifts she is making to ensure success. In this conversation, Dielle shares her journey through the launch of her membership program, discussing the anxiety and expectations that come with it. She emphasizes the importance of listening to her anxiety as a guide for business decisions and reflects on the lessons learned from the process. Dielle also celebrates the success of her membership launch, highlighting the growth she has experienced both personally and professionally, and outlines her future goals and strategies for continued success.

00:00 — Introduction to the Podcast and Mastermind Enrollment

02:21 — Behind the Scenes of Membership Launch

05:08 — Documenting the Emotional Journey

17:34 — Reflections on Fear and Identity

18:42 — Updates on Membership Launch Progress

30:11 — Shifting Goals and Celebrating Progress

32:35 — Protecting Excitement and Anticipation for Launch

34:22 — Navigating Launch Anxiety and Expectations

40:55 — Listening to Anxiety for Business Growth

52:39 — Reflections on Membership Success and Future Goals

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle McMillan shares her top business lessons from 2025, emphasizing the importance of skills over goals, the necessity of taking risks, and the value of making mature business decisions. She discusses how grief can signify growth and introduces the concept that 10X growth is easier than 2X, encouraging listeners to embrace change and focus on long-term success.

00:00 — Introduction to the Podcast and Mastermind Program

02:21 — Top Business Lessons from 2025

03:48 — Skills Over Goals: The Key to Success

11:06 — The Importance of Risk in Business

20:05 — Making Mature Business Decisions

25:17 — Grief as a Sign of Growth

30:57 — 10X is Easier than 2X: A New Perspective

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the impact of specific outcome themes in marketing. This episode serves as a guide for entrepreneurs looking to scale their businesses sustainably while maintaining a connection with their audience.

00:00 — Introduction to the Podcast and Mastermind

02:21 — Sales Lessons from 2025

03:16 — Embracing Change in Sales Strategies

05:06 — The Importance of Learning In-House

10:56 — Creating Specific Outcome Themes

15:27 — Prioritizing Lead Generation

20:08 — Creating Urgency in Sales Offers

28:11 — Human-Centered Sales Experiences

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle engages in a deep conversation with Eduek Brooks about the experiences of women of color in entrepreneurship. The discussion covers personal debt stories, the importance of mindfulness in spending, the concept of lifestyle creep, and the necessity of having a financial surplus. The speakers emphasize the need for intentionality in financial decisions and the mindset shifts required to achieve financial abundance. In this conversation, the speakers discuss the mental barriers that prevent individuals from pursuing their financial goals and the importance of financial awareness.

00:00 — Introduction

02:42 — Debt Stories and Financial Mindfulness

05:55 — Lifestyle Creep and Financial Awareness

09:51 — Intentional Spending and Living Within Means

14:50 — Understanding Surplus and Financial Goals

18:08 — Mindset Shifts for Financial Abundance

21:45 — Overcoming Mental Barriers to Success

23:37 — The Importance of Financial Awareness

27:52 — Investing: A Path to Financial Freedom

35:57 — Transitioning from Employment to Entrepreneurship

39:34 — Empowerment as a Woman of Color Business Owner

Connect With: Eduek Brooks

Website: twosidesofadime.com

Instagram: @twosidesofadime

Email: [email protected]

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities.

00:00 — Introduction

01:01 — The Power of Email Marketing

04:06 — Storytelling in Email Campaigns

08:12 — Specificity and Detail in Copywriting

12:07 — Engaging Different Types of Decision Makers

16:14 — Creative Email Strategies and Experiments

22:35 — Effective Email Segmentation Strategies

28:11 — Personalizing the Selling Experience

32:30 — The Unique Perspective of Women of Color Entrepreneurs

39:34 — Navigating Identity and Representation in Business

Connect With: Eman Ismail

Website: emancopyco.com

Instagram: @emancopyco

Email: [email protected]

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business.

00:00 Introduction to the Podcast and Host's Journey

00:29 Understanding Client Needs: The New Framework

01:49 Key Questions for Identifying Client Needs

06:18 Exploring Current Challenges and Failures

12:46 Addressing Fears and Providing Hope

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle McMillan shares insights on how to create effective sales ideas for women of color entrepreneurs. Drawing from her recent successful summit launch, she outlines four key components of a good sales idea: freshness, urgency, interactivity, and exclusivity. Dielle emphasizes the importance of understanding current market trends and engaging with clients to build trust. She encourages listeners to develop unique sales campaigns and offers practical advice on how to implement these strategies in their own businesses.

00:00 — Introduction to the Podcast and Host's Journey

00:54 — Reflecting on a Successful Launch

02:48 — Key Components of a Good Sales Idea

06:09 — The Importance of Freshness in Sales Ideas

08:52 — Creating Urgency in Sales Strategies

11:47 — Interactive Sales Experiences for Engagement

14:51 — The Power of One-Time Only Offers

17:04 — Conclusion and Call to Action

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

In this episode of 'For the 23%', host Dielle discusses the significance of focusing on the quality of ideas rather than merely executing actions in business. She emphasizes that successful entrepreneurs prioritize creative thinking and innovative concepts to attract and convert clients. Dielle shares personal experiences and strategies for generating strong ideas, encouraging listeners to adopt a creative mindset and allocate time for brainstorming. The episode aims to empower women of color entrepreneurs to build wealth and change the face of entrepreneurship through effective idea generation.

00:00 — Introduction to the Podcast and Its Purpose

00:29 — The Importance of Ideas Over Actions

05:09 — The Power of Quality Ideas in Business

10:38 — Adopting a Creative Mindset for Success

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Jereshia Hawk and Dielle Charon discuss innovative selling strategies, the importance of taking a sabbatical, and how to navigate life changes while adjusting business models. They explore the concept of sustainability in business and how to prepare for motherhood, emphasizing the need for resourcefulness and self-trust in entrepreneurship.

03:22 — The Power of Waitlists in Selling

07:39 — Creating Exclusivity and Personal Connection

13:47 — Understanding Sabbaticals: Purpose and Experience

20:58 — The Importance of Taking Breaks

25:45 — Business Model Evolution: Pre and Post Sabbatical

40:34 — The Journey to Self-Trust in Entrepreneurship

43:49 — Navigating Business Models and Sustainability

45:52 — Understanding Seasonal Sustainability in Business

50:56 — The Importance of Operational Soundness

58:38 — Preparing for Motherhood as a Business Owner

Connect with Jereshia:

Website: jereshiahawk.com

Instagram: @jereshiahawk

Podcast: Jereshia Said Podcast

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership

Dielle and Keenya dig into why live selling converts so well, how to title and structure a livestream, and the mindset it takes to "command the room." Keenya shares the balance between alter ego and authenticity, plus concrete ways to stay consistent without over-polishing. They map out five priorities for TikTok heading into 2025–26, including longer videos, lives, and choosing a clear on-platform persona. The conversation widens to safety, identity, and entrepreneurship for women of color—including financial safety, healthcare, and building a business that supports your nervous system.

Chapters:

02:01 — Why Live Beats Short-Form for Sales: Energy, QVC effect, and seeing purchases roll in during a stream. 04:44 — Titles & Run-of-Show: Writing scroll-stopping live titles, using audience language, and teaching first before Q&A. 05:35 — Commanding the Room: Nerves, mindset, and using an alter ego while staying authentic. 14:37 — Cadence for Growth: Morning vs evening shows, consistency, and multi-platform streaming. 19:41 — TikTok Priorities for 2025–26: Go live (Service Plus for coaches), make 1+ minute videos, stay consistent, choose your persona, and show your "5:01 self." 57:56 — Financial Safety & Healthcare: Entrepreneurship as self-care, options beyond employer insurance, and reducing nervous-system stress through earning power.