In this episode of 'For the 23%', host Dielle McMillan introduces a new framework for understanding client needs, emphasizing the importance of aligning content and sales strategies with what clients are currently experiencing. She outlines four key questions to help entrepreneurs identify their clients' needs, challenges, and fears, ultimately guiding them to create more relevant and impactful offerings. The conversation highlights the significance of addressing current events, client struggles, pre-steps in their journey, and their fears to foster hope and connection in business.

00:00 Introduction to the Podcast and Host's Journey

00:29 Understanding Client Needs: The New Framework

01:49 Key Questions for Identifying Client Needs

06:18 Exploring Current Challenges and Failures

12:46 Addressing Fears and Providing Hope

Connect with Dielle at For The 23%:

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership