By Mariela De La Mora | Leadership and Business Coach for Women of Color
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The podcast currently has 60 episodes available.
Have you ever felt like you're trying to convince people that your offers are "worth it"? Well, the problem is probably not your offers, it's your messaging.
You know the power of the transformation you provide for clients! So together, let's lock down marketing that helps you skip right past price objections and unaligned clients. In today's episode, I want to give you the tools you need to attract totally aligned clients through your messaging.
Imagine you're on stage and you have people sitting in the front row, all eyes on you. But you also have others sitting in the middle talking to each other, going to get popcorn, standing by the wall chatting, and you've even got people who haven't entered the theater at all.
Ask yourself: who are you talking to? Are you going to expend all your energy trying to reach the people at the popcorn stand? Or will you opt to speak to the people that are already listening?
If you decide you're ready to talk to directly to the people in the front row, this episode is for you. Because at the end of the day, getting specific about who you help will make it possible for you to make a bigger impact. And getting intentional about how you speak to them will make it easier to call them into your space.
Here's 5 ways to attract higher level clients and opportunities:
And bonus points for using your thought leadership to gain Third Party Credibility!
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If you're going to land speaking opportunities (using the tips from my episode #50), you're going to have to get comfortable being visible. And here's the thing: Women of Color don't have an ability problem, they have a visibility problem.
Think about it, who do you usually see portraying the CEOs of companies on screen? Usually, a white man. Sometimes a white woman. Visibility is often needed to make more money. And I want to be really intentional about not making a systemic issue a mindset issue. Let's be clear: Visibility is hard because of oppression, note because it's a personality trait.
Even my super successful ex corporate women who climbed the ladder are not immune to this. I coach women who are Directors at Google, who have been SVPs, who worked for the United Nations. And across the board, visibility is hard for us. Being seen can feel unsafe because we've been overly criticized for out natural way of being and had unforgiving standards put on us growing up.
So here's 7 steps to make visibility easier:
Tune in to episode 51 for the why and how behind each of these steps!
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Today's topic is inspired by the celebration of two major things: Hispanic Heritage Month and reaching episode 50 of Cycle Breakers and Money Makers! I know that Hispanic Heritage Month brings a lot of opportunity for speaking engagements, if you know how to play your cards right.
So in today's episode, I'm breaking down how to be approached to speak in the next 30 days without having to individually pitch yourself.
We'll start with how to find aligned opportunities in the first place. Because here's the thing: right now, a lot of the public calls for speakers are nothing but engagement bait. So how can you move with intention so you know you're not wasting your time?
Then, I'll lay out a step by step process for actually landing the speaking engagements that will move the needle for your career. A lot of people pitching with good intentions are falling flat and losing opportunities because they're missing crucial steps.
So by the end of this episode, I want you to feel totally prepared to go out there and land real opportunities that actually ALIGN with your values and your ideal audience.
Because I don't believe that just ANY visibility is good visibility.
In this episode, I'm chatting about:
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I made my first half a million without formulaic strategies that we're constantly told we "need" to make money. My posts didn't have call to actions and my website didn't feature my offers. So how did I do it? That's what we're digging into today.
I literally had friends asking me "Mariela, how are you selling out? I feel like I never see you selling." Here's the thing: when we get so caught up in templates and strategies, we can forget the power of storytelling, simplicity, and authenticity in business.
I turned my sales call notes that were living in a Google doc into a whole coaching program outline. It starts with the power of attention. This google doc eventually allowed me to support a five figure offer and stay booked out 3-4months ahead of time!
Some of the bells and whistles that are touted as "non-negotiables" are actually more like the cherry on top. Your business can thrive before you have the professional branding, omni-channel marketing, and a full team.
Here are the things that were actually non-negotiable for me to create 80K in two months before:
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Ready for a free coaching session? In this episode, take notes while I take you through the visual I use with clients to help them do things that scare them. Sometimes, we get caught in fight, flight, fawn or freeze responses. Especially as entrepreneurs, we're constantly coming up against circumstances that are just...not normal.
So, let's pretend you've just been invited to do a TedTalk style speech for a very well-known vitamin brand. I use this an example because this is currently happening in Reclamation right now. We've also had people land actual TedTalks and have used this process with them as well.
Tons of thoughts might be coming up. Things like - What if they say my price is too much? What if I mess up? What if they don't like me? Do I actually have time for this? And on, and on.
So..how can you get out of these thought spirals and actually move towards something that scares you?
The answer is: Get in touch with what I call your Internal Boardroom. This is an introduction to parts work - a key focus in therapy and business/life coaching. It's kind of like the movie Inside Out.
By the end of this episode, you're going to have the tools you need to understand yourself on a deeper level. And when you understand yourself, you can work with all of your inner voices to get out of trauma responses that might be holding you back.
In this episode, we're chatting about:
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Don't bypass your natural gifts. As daughters of immigrants, it can feel more natural to recognize and focus on our flaws. For me, it's so easy to recognize these core strengths in my friends. But when it comes to me, sometimes I need a reminder.
So I wanted to take some time to remind you of your strengths. Even if I don't know you, I know the experience of daughters of immigrants. I actually recorded this episode while on vacation in Puerto Vallarta with four close friends. I always love reconnecting with these friends and sharing stories because it reminds me of how connected we really are as daughters of immigrants.
Not only am I highlighting the natural strengths of daughters of immigrants, I'm also giving actionable tips to put these strengths to good use. Because for every strength comes an equal and opposite achilles heel. With intentionality and awareness, we can make sure that all of our strengths serve us instead of make life and business harder.
Here are the 5 natural strengths we'll be digging into:
You are HIGHLY influential if you allow yourself to be. Tune in to hear how you can hone this.
You're probably overdelivering in so many aspects of your life and you're not giving yourself credit for it.
You're part of multiple worlds. Because of that, you naturally know how to see other people's point of view. This is GREAT for marketing.
Because you have had a higher level of responsibility than most people from a young age, you're naturally inclined to take care. And if you truly care, it's impossible to fail.
We have the most incredible stories. We just have to learn how to tell them.
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When you're building a legacy, you will inevitably come up against push back from loved ones, especially if you’re First Gen. Today's guest, Maya Elious, is taking us behind the scenes on her journey of building a 7 figure business as a daughter of immigrants.
A major takeaway? Sometimes entrepreneurship as a daughter of immigrants means that you have to get really comfortable making decisions that your loved ones can't understand until they can see it in retrospect.
Maya Elious is an award-winning business coach and personal branding strategist. She is the CEO of Built To Impact, a coaching and consulting company that teaches overlooked experts how to build a profitable online business in their zone of genius.
Her biggest piece of advice for her younger self that was still holding out for approval? "Drop out sooner." At 23, she left college because she knew she had unlocked a real opportunity with her business. Did she initially get the support she hoped for from her family? Absolutely not. Was it ultimately worth it? Absolutely.
I'm excited for you to hear all about Maya's journey - from making $35-$60 per client each month as an 18-year old to hitting that million dollar mark many times over and launching multiple brands, we're digging into the mindset that made this possible for her.
In this episode, we're chatting about:
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This episode is the heart and soul of what I do and why my business exists, which is to solve a huge gap in the mentorship and coaching space, for daughters of immigrants specifically.
I was able to see this gap because I experienced it firsthand. I achieved it all in school, college and corporate. But when I started my business back in 2019, entrepreneurship required me to unlearn a lot my belief systems and my Self Concepts that came from being First Gen.
At the time I did market research, speaking to dozens of daughters of immigrants and I began seeing the common challenges they experienced behind visibility, self trust, thought leadership and sales.
And now after having coached over 100 daughters of immigrants from origin countries all over the world, those approaches are clearer than ever.
Today, I'm breaking down the patterns that affect how daughters of immigrants show up in business and leadership, where these patterns comes from, and a new ways of integrating these experiences.
That's why daughters of immigrants need to be mentored differently. Certain advice and strategies may be helpful for others, will only further the disconnect between ourselves and our business.
Here are a few key issues we face as First Gen leaders :
If you resonated with this episode, know that you have a goldmine of gifts at your disposal. But part of your journey as a business owner is unlearning a lot of the survival mode behaviors you still carry as First Gen SO THAT you can make more money, become more visible and own your thought leadership.
You are a walking miracle.
With that, I invite you to work with me. I have added new ways to work w/ me privately. I have expanded my coaching to span from 3 -6 months so we can deep dive into both your life AND business, and the specific areas keeping you from your next level of growth.
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This episode is for you if you’re a parent with a business and feel like NO ONE understands your situation. It's also for you if you're thinking of becoming a parent and wondering how you can do both.
Folks often tell me “I don’t know how you do it” and that they could never be a single parent. But when the outcome has already decided, you start moving making decisions accordingly.
The same can go for any goal that feels like “Oh, I could never do that.” In so many ways, being a single parent has blown the lid off what I think is possible. And I think we forget that sometimes...that we've done harder things than the thing we think isn't possible.
Being a parent can be lonely. It can be overwhelming. You compare your freedom to those of people without kids. But I wouldn't change it for anything in the world.
So here are 7 lessons I've learned growing my business as a single parent:
1. How you manage your energy matters more than time.
2. You’re modeling something that changes the way they see their own options.
3. You become someone who can roll with the punches and handle things not going according to plan.
4. You have to become an expert at simplifying and getting the minimum viable output out the door.
5. You need to focus on profit more and protect it.
6. You rise to the requirements even if you think you can't.
7. You will have SO MUCH more compassion for yourself
And remember if you're a parent, you've done more by 9am than most people, so you are doing better than you think. Keeping little humans alive and happy and healthy is a miracle you create every day - even on your bad days. If you can do that, you can absolutely do anything.
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Self-trust changed my life and has defined my career and business strategies. Today, I'm sharing 3 ways to double your demand using self-trust. You'll walk away with an action plan to operate from your own center instead of outsourcing your self trust to other people.
Sometimes it's the simplest things that are the most profound. The thing that feels unbelievably easy to you is the thing you can charge the most for. The marketing tactic that feels as natural as breathing is what will bring in the most clients. If we just have a framework to continually call ourselves home to our own compass, we'll stop being rerouted by other people's maps.
The three strategies we'll be covering to double your demand:
#1: Get clear on your thought leadership and the unmet need that you serve in the market.
Your thought leadership is your response to the unmet need or gap that you serve. Once you're clear on your thought leadership, you understand that it's actually a good thing that you feel like you're the only one saying what you're saying.
#2: Embody your expert identity
We often discount our own expertise. And that trickles down to negatively effect everything else. We'll be covering how exactly you can take stock of things like client results, past experience, and more to build up this trust.
#3: Lead with your gifts
And in order to lead with your gifts, you have to understand what those gifts are. So we'll be covering the process of a transferrable skills audit and my signature belief bookmarking process. Both of these frameworks will help you in all three areas.
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The podcast currently has 60 episodes available.
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