Yo Quiero Dinero

Last week I was featured on Banking On Cultura, hosted by mi amiga Victoria Jenn Rodriguez. The conversation was so good that I wanted to bring it to the YQD feed! Take a listen and subscribe to Banking on Cultura wherever you get your podcasts.

FOLLOW JENN:

📲Instagram: ⁠⁠⁠⁠⁠iamvictoriajenn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📲 TikTok:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ iamvictoriajenn⁠⁠⁠⁠⁠⁠⁠⁠⁠

FOLLOW YO QUIERO DINERO:

Ready to get your financial sh*t together? Work with me.

📸 Instagram: https://www.instagram.com/yoquierodineropodcast

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast

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She launched a podcast from a closet, using an iPhone 11 and wired Apple earbuds, then built a digital business powerful enough to make her a millionaire. But the real story is bigger than the revenue. It’s about a Puerto Rican woman claiming space in rooms shaped by whiteness, turning cultural fluency into economic power, and refusing to separate wealth from identity. In this episode, Victoria Jenn Rodriguez sits down with Jannese Torres, creator of the Yo Quiero Dinero Podcast and author of Financially Lit: The Modern Latina’s Guide to Becoming Financially Poderosa. Jannese Torres breaks down what it takes to monetize attention without diluting your values, use pop culture with intention, build beyond corporate dollars, and create offers people will pay for in an era where information is everywhere. The conversation moves through privilege, brand safety, AI, direct-to-consumer strategy, community accountability, and the uncomfortable truth that our dollars can either reinforce exclusion or fund the rooms we actually want to enter.

What We Get Into:

• 01:13 Why Latino buying power keeps growing while Latino creators still get overlooked
• 02:43 The introvert who used to break out in hives before public speaking
• 04:27 Her first paid workshop became a 45-minute tech disaster, and people still waited
• 06:34 The fear lesson that changed how she approaches entrepreneurship
• 07:30 The shower idea behind Yo Quiero Dinero, and how she claimed the name
• 11:12 How to use Bad Bunny and pop culture without chasing empty clicks
• 15:00 The arroz con gandules post that revealed her real content niche
• 18:26 How to discuss race, privilege, and controversy without posting reactively
• 23:31 Why your values need to be part of your brand before the brand deals arrive
• 26:30 The business protection of building both B2B and direct-to-consumer income
• 30:32 Why people no longer want more information, they want access and results
• 33:38 The shift from passive courses to retreats, boot camps, and build-in-real-time offers
• 39:58 “Brown girls on the flyer” does not mean the room was built for you
• 42:58 Why Latinos need to stop discounting their own community and start investing at full price
• 45:36 How grassroots funding, community partnerships, and voting with your dollars create change
• 49:06 The practical playbook: diversify your offers, deepen your work, and spend with intention

Key Takeaways

• Fear shrinks when you stop negotiating with it. A delayed workshop helped Jannese Torres build her speaking career.
• Cultural relevance is a business asset. Create from your identity instead of chasing trends.
• In the AI era, people pay for access, accountability, and results.
• Direct-to-consumer revenue gives creators more control over their message.
• Build your values into your brand before the brand grows.
• Representation means little if the community isn’t truly included.
• Every dollar supports the businesses and systems you want to sustain.
• Invest in Latino businesses at full value to strengthen the community.
• Grassroots spaces create opportunities where traditional rooms fall short.
• Exposure to new environments expands your vision of wealth and leadership.

Hosted on Acast. See acast.com/privacy for more information.

Today we're talking to a brujería. Depending on how you grew up, that word might feel like home or it might make you nervous. Wendy Mata, founder of Bruja Power Botanica and author of Bruja Curandera, spent 20 years in cybersecurity and digital forensics before a Día de los Muertos dream from her late grandmother changed everything. Now she runs a seven-figure business teaching people to reclaim their magic. We get into money programming, why wanting more isn't selfish, how money spells actually work, and how to pair spiritual practice with real financial action.

WE GET INTO:

[00:25] Intro: Why we’re talking spirituality and money

[02:17] Meet Wendy Mata, founder of Bruja Power Botanica

[03:04] Corporate success, an empty feeling, and the Día de Muertos dream

[07:02] What a bruja really is, and reclaiming the word

[08:51] Staying small, colonization and our money programming

[09:32] The money stories we inherit

[11:47] Si Dios quiere vs. Dios siempre quiere

[13:39] Step one: making the decision

[15:06] The mantra for when wanting money feels selfish

[16:12] The viral TikTok that made $10K overnight

[18:35] How to release your money programming

[20:35] “You say yes, then you figure it out”

[21:24] Ritual meets action: the practice of surrender

[24:11] How money spells actually work

[27:07] The full moon floor wash for business

[28:25] Talking abundance without shame

[32:07] How to know if you’re a bruja

[35:18] From a sold-out retreat to kitchen candles

[37:29] The path to seven figures

[39:33] Charging for ancestral gifts

[42:59] Writing Bruja Curandera

[46:44] Your first step: I believe in my magic

KEY TAKEAWAYS:

→ Spirituality without action is just wishing. Pair mindset and ritual with real moves

→ Dios siempre quiere. The support is there, but you have to do the work

→ When wanting money feels selfish, try: "The more money I make, the more people I can help"

→ Releasing limiting beliefs isn't enough. Decide what you'll believe instead

→ Ask for help. If you don't ask, you already have the no

→ Struggling isn't a mindset failure. Systemic barriers are real, and abundance goes beyond money

→ You're allowed to charge for your gifts

CONNECT WITH WENDY:

Instagram:https://www.instagram.com/brujapower/

Website:https://www.bruja.us/

Book: brujacurandera.com

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a Coaching Call: https://yoquierodinero.as.me/schedule/a5e9a3eb

🤝 Join the The Financially Lit Club: https://www.skool.com/financially-lit-club/about

📅 Upcoming events: https://yoquierodineropodcast.com/events/

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.

We were taught to work hard and save money, but nobody explained how taxes fit into building wealth. So this week, I'm joined by Laura Zarrate, CPA and founder of Athena CPAs and Advisors. Laura immigrated from Bogotá, Colombia, at 14 with her dad and two 40-pound suitcases. She started her career at Deloitte, then built her own firm. Today she and her team serve 200+ business owners across the U.S. We get into why the tax code is a playbook, what an LLC actually does, when an S Corp makes sense, and why "just write it off" is not a strategy. If you're an entrepreneur who only talks to a tax pro in April, this one's for you.

WE GET INTO:

[01:45] Meet Laura: from Bogotá to Athena CPAs

[02:34] Not the typical "old white guy" CPA

[03:53] Immigrant frugality and learning to ask for help

[05:48] Choosing the world of "more than enough"

[07:04] Deloitte and the road to her own firm

[11:33] Why she left: freedom and meaningful work

[13:24] The skill that humbled her: sales

[16:56] The tax conversations Latinos aren't having

[18:04] How taxes actually work for W-2 vs. business owners

[20:21] Is the tax code confusing on purpose?

[21:23] Tax prep vs. tax planning

[23:03] Deductions entrepreneurs miss: home office and car

[26:32] Putting your kids on payroll

[30:14] When to hire a CPA

[32:08] What an LLC does (and doesn't do)

[35:39] S Corp elections explained

[40:54] The "just write it off" myth

[43:51] Tax tips that need to go: S Corps, Wyoming and Delaware LLCs

[47:04] Making more money but still feeling broke

[49:40] Paying yourself with unpredictable income

[51:34] Retirement accounts for entrepreneurs

[55:05] HSAs explained

[58:30] Deducting health insurance as a business owner

[1:02:50] Tax relief services: real or scam?

[1:04:58] How to vet a tax professional

[1:09:27] One step to take this week

KEY TAKEAWAYS:

→ The tax code rewards three activities: owning a business, owning real estate, and investing.

→ Tax prep is not tax planning. Your tax pro should give you a plan with real numbers.

→ An LLC is for legal protection and business credit, not tax savings.

→ An S Corp is a tax election, not a new business. It comes with payroll and reasonable salary rules.

→ A deduction lowers your taxable income. It does NOT make the purchase free.

→ Hiring your kids can work, but only with real work, market pay, and good records.

→ Know your break-even number and check your books monthly, not yearly.

→ Anyone can prepare taxes. Check licenses and ask about experience with your type of business.

CONNECT WITH LAURA ZARRATE:

Website: https://athenacpas.com

Instagram: https://www.instagram.com/athenacpas

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a Coaching Call: https://yoquierodinero.as.me/schedule/a5e9a3eb

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast

This episode is for educational purposes only and is not tax, legal, or financial advice. Talk to a qualified tax professional about your situation. Yo Quiero Dinero is the #1 English-language personal finance podcast for Latinas and people of color. New episodes every Monday.

Hosted on Acast. See acast.com/privacy for more information.

So many of us are waiting on "someday" to go after the thing we really want. But what happens when someday stops feeling guaranteed? Yvette Ramirez is a bilingual Cuban and Salvadoran American, a tech professional, and the founder of Kuro Libros, a children's picture book brand that helps families teach their kids Spanish at home. In February 2023, Yvette was diagnosed with stage 4 lung cancer. Instead of waiting until retirement, she ran her numbers and realized she could coast FIRE. So she's betting on herself NOW.

WE GET INTO:

[01:24] Meet Yvette and Kuro Libros

[01:54] Why now: a stage 4 diagnosis

[03:00] Cuban and Salvadoran money lessons: saving, property and wanting more

[04:40] From law school to tech startups

[07:56] How a diagnosis changes your view of time

[09:33] Realizing she could coast FIRE

[10:50] Is a steady paycheck really security?

[12:35] Stock options, tender offers and her FIRE number

[16:04] The gap in Spanish children's books

[19:06] Confidence, Caribbean Spanish and choosing the right Spanish

[22:04] Taking your own idea seriously

[23:55] Self-publishing behind the scenes: $50K+ invested

[29:12] Building a business while managing cancer

[31:18] Full circle: EGFR, prognosis and hope

[35:18] Would she have started sooner?

[37:28] "Why not now?" A message for Latinas waiting on someday

[39:33] Your paycheck is your angel investor

[40:03] How she ended up in the Netherlands

[41:44] What she hopes kids feel + where to find Kuro Libros

KEY TAKEAWAYS:

→ Your parents may have taught you to save, but saving alone isn't the whole wealth plan. Investing is how your money grows beyond what you earn.

→ FIRE calculators can reveal you're closer to freedom than you think. Yvette found she needed around $600K to $700K invested to coast, and her equity had already passed that.

→ A steady paycheck isn't the only kind of security. After her diagnosis, Yvette started measuring wealth in time, flexibility, and freedom to see her family.

→ Your lived experience is a business idea. Yvette saw friends struggle to raise bilingual kids and saw a gap for a Latino main character in children's books.

→ There's room for more than one of us. Seeing another Latina-owned brand succeed showed Yvette the market was ready, not taken.

→ Treat your passion project like a business from day one. That means trademarks, an IP attorney, a professional editor, and the right illustrator.

→ Rest is part of the strategy. Building on your own terms means giving yourself flexibility and slowing down when your body needs it.

You don't have to quit to start. Your paycheck can be the angel investor for the thing you want to build.

CONNECT WITH YVETTE:

🤝 Instagram: https://www.instagram.com/kurolibros

🌐 Website: https://www.kurolibros.com (free resources available)

Leave a review of the podcast & be entered for a chance to win a gift from KuroLibros.com!

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a Dinero Power Hour: https://yoquierodineropodcast.com/links/

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast

Hosted on Acast. See acast.com/privacy for more information.

This week's episode came from a very real, very tearful moment on my Instagram: the realization that there is no magic number that makes you feel financially secure. So I brought back someone who can actually help us unpack that. Jacent Wamala is the founder of Wealth and Wellness University where she helps high-earning women of color break the cycle of financial anxiety and build real, lasting wealth without burning out.

We're getting into it: the difference between earning money and actually FEELING financially free, why your nervous system is running the show more than you realize, the identity shift nobody warns you about when you go from debt payoff mode to wealth building mode, first-gen money programming, the pressure of the sandwich generation, and why community (not hustle) is the real key to building wealth. If you've ever felt like you're doing everything "right" on paper but still panic every time you check your account, this episode is your permission slip to look deeper.

WE GET INTO:

[01:32] Meet Jacent: from therapist to financial coach

[03:04] Reconnecting: how her relationship with money evolved since 2021

[06:06] The signs someone needs a financial therapist or coach

[08:19] Unpacking childhood money programming

[09:40] First-gen wealth builders and immigrant money lessons

[12:06] The sandwich generation squeeze

[16:36] The identity shift from debt payoff to wealth building

[20:46] Hypervigilance vs. healthy financial responsibility

[23:12] Money isn't the only currency — bartering and community

[27:35] Giving yourself permission to enjoy what you've built

[31:36] What people assume disappears at a high income

[33:12] Earning money vs. feeling financially free

[36:41] How motherhood changed her relationship with risk

[41:27] Why "working harder" isn't the answer

[45:22] Generational wealth requires generational healing

[45:48] Defining what "enough" actually means

[50:04] The financial story she's not passing down to her kids

[52:05] Therapist, coach, or both? How to know it's time

[55:01] Where to find Jacent + her free resources

KEY TAKEAWAYS:

→ There is no dollar amount that automatically makes you feel safe. Safety is a skill you build by defining what it actually means to you, then reminding yourself of the evidence daily.

→ Paying off debt and building wealth require completely different strategies, so expect an identity shift, not a straight line.

→ First-gen and immigrant money lessons often center on survival (save, save, save), but the next generation gets to honor that sacrifice while also learning to invest and take calculated risks.

→ "Working harder" has a ceiling. Without clear milestones, you're working toward nothing measurable, and you cap yourself out of passive income, leadership, and building beyond yourself.

→ Generational wealth requires generational healing. Building wealth for your lineage means facing what your ancestors couldn't, which is part of why the work feels so heavy.

→ Defining "enough" starts with a baseline (physical safety, no food insecurity, a cushion if something goes wrong) and everything past that is a bonus, not a requirement.

CONNECT WITH JACENT:

Instagram: https://www.instagram.com/JacentWamala

Website: https://wamalawellness.com

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast

Hosted on Acast. See acast.com/privacy for more information.

If you've ever stayed calladita when you should've spoken up, this episode is your permission slip to stop. This week Jannese sits down with Hady Mendez — bestselling author of Calladita No More, speaker, and leadership coach — to talk about what happens when you finally decide to use your voice. They get into Hady's corporate STEM career, the promotion that got away, the negotiation that made her a director overnight, and the real, unfiltered story of betting on herself by moving to Madrid in her 40s. This one's for every mujer who's tired of playing small.

WE GET INTO: 

1:06 – Welcome & living in the "f*ck it 40s"

1:50 – Hady's origin story: wanting to be a writer

3:03 – Growing up in a traditional Puerto Rican household

4:15 – From social worker dreams to computer science and Accenture

4:55 – Advice for parents raising kids with "unstable" dreams

9:39 – Unpacking the "calladita" messaging from her mom

12:17 – The moment staying quiet started costing her

13:31 – The "Chad" story: watching someone else get promoted

18:20 – What self-advocacy actually looks like

19:57 – The negotiation that made her a director overnight

23:57 – The "brag sheet": self-promotion without bragging

26:45 – Navigating the "difficult Latina" stereotype

32:36 – Leaving corporate: the layoff that led to entrepreneurship

35:07 – One year of Calladita No More: reader reactions

37:19 – The decision to move to Madrid

43:32 – Microaggressions and advocating for herself abroad

50:16 – Rapid fire questions + where to find Hady

KEY TAKEAWAYS: 

→ Staying "calladita" has a cost — missed promotions and raises add up over time

→ The first offer is never the final offer, in salary negotiations or in life

→ Self-promotion isn't bragging — if people don't know what you've done, they can't trust you with more

→ The "difficult Latina" stereotype is real, but it's not a reason to stop speaking up

→ Career paths don't have to be linear to be successful

→ Community — not just individual grit — is what reminds you who you are

CONNECT WITH HADY:

🌐 Website: https://www.boldlyspeakingllc.com 

🤝 Instagram: https://www.instagram.com/calladitanomorebook 

📚 Subscribe to Hady’s Substack: https://hadyunfiltered.substack.com/subscribe 

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com 

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/ 

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/ 

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast 

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast 

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast 

Hosted on Acast. See acast.com/privacy for more information.

Let's talk about the conversation that sends me over the edge every single time: the gender pay gap, and what it REALLY costs women of color. This week I'm joined by Jocelyn Frye, President of the National Partnership for Women & Families, to break down what's actually driving the gap (spoiler: it's not "women's choices"), why the national averages hide what's happening to Latinas and Black women specifically, and what policy changes could put real money back in our pockets. We get into the wealth gap math (we're talking a MILLION dollars over a career, mi gente), the motherhood penalty, why DEI rollbacks are making things worse, and what you can actually do right now if you find out you're getting paid less than your coworker.

WE GET INTO:

00:00 — Intro: Why we're still talking about the pay gap in 2026

02:15 — What are we actually measuring when we say "pay gap"?

04:17 — Debunking the "it's just women's choices" myth

06:37 — The real numbers: 76 cents, 54 cents, and what the average hides

08:24 — Why education alone doesn't close the gap

10:35 — The unpaid care work baked into how workplaces are built

11:47 — The wealth gap: what losing $900K–$1M actually looks like

13:23 — Finding power in a hopeless-feeling conversation

16:27 — The motherhood penalty, explained

19:46 — Why so many moms are choosing entrepreneurship instead

20:38 — Black and Latina moms as breadwinners

22:40 — Do salary transparency laws actually work?

23:57 — What to do if you find out you're underpaid

26:28 — How DEI rollbacks are showing up in real workplaces

30:24 — The "trad wife" pushback and what it means for women's choices

35:06 — Jocelyn's 3 policy wishes for women's financial security

37:17 — State level wins and what's next

39:54 — Grounding policy in your actual paycheck

43:15 — What you can do right now, no Congress required

48:00 — What gives Jocelyn hope

51:23 — How to support the National Partnership for Women & Families

KEY TAKEAWAYS:

→ Latinas earn closer to 54 cents for every dollar paid to men, and the gap widens further when you break it down by race and part-time status.

→ Education alone won't close this gap; the same degree, same experience, and there’s still a pay gap. This is systemic, not individual.

→ Black women lose an estimated $900K over a 40 year career because of the pay gap. For Latinas, that number can hit $1M.

→ Motherhood changes everything financially. Moms who step out of the workforce to care for kids come back behind, and most never fully catch up.

→ Caregiving is invisible labor with a real cost. Workplaces were built around a male default that assumes someone else, usually women, will handle caregiving for free.

→ DEI rollbacks aren't just political theater, they're making it "safer" for employers to avoid hiring women and people of color, and harder to document discrimination at all.

→ Salary transparency actually works. Posting pay ranges and banning salary history questions closes gaps faster than you'd think.

→ You have options if you find a pay gap. Document it, talk to HR, and know that local civil rights and know your rights organizations exist for exactly this.

→ State policy is already working. Comprehensive paid leave, universal pre-K, and childcare caps are already law in some states, and they're the blueprint for what's possible nationally.

CONNECT WITH JOCELYN:

🌐 Website: https://nationalpartnership.org/ 

📸 Instagram: https://www.instagram.com/NPWF 

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com 

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/ 

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/ 

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast 

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast 

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast 

This episode was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.

Most of us didn't grow up learning about venture capital — it can feel like a world you're either born into or invited into by elite networks. This week, Jannese sits down with Lolita Taub, General Partner at Ganas Ventures, who has done it all: founder, angel, LP, GP, and ecosystem builder. Lolita breaks down what venture capital actually is (no jargon, promise), how to become an accredited investor without a six-figure salary, and why the questions investors ask founders of color are so different from the ones they ask everyone else. If you've ever felt like investing — or raising money — "isn't for you," this episode is your invitation to the table.

WE GET INTO:

01:55 — Growing up in South Central LA & lessons about money

03:39 — "Echale ganas": the origin of Ganas Ventures

05:51 — From USC to big tech: IBM, Cisco & finding her "tribe"

07:45 — The interview series that introduced her to venture capital

09:12 — Breaking into VC and building her own fund

10:25 — Representation in venture & the Siete Foods story

11:37 — What venture capital actually means, no jargon

13:23 — VC vs. lotto tickets: the real odds

14:24 — What makes a business "venture backable"

15:01 — Bootstrap vs. raise: the Calendly story

17:11 — Why full control means skipping VC money

18:50 — Crowdfunding and other accessible ways to invest

19:20 — What is an accredited investor (and how to become one without the income)

22:07 — The risk of taking money from unaccredited investors

24:51 — Bias, pedigree, and the double standard for founders of color

31:25 — How to actually get started as an investor

34:03 — Angel checks vs. VC checks: how much you really need

35:03 — Overcoming imposter syndrome & belonging in venture

36:24 — The size of the Latino economy & rising unicorn founders

KEY TAKEAWAYS:

→ Venture capital is money businesses raise to grow fast but most small businesses shouldn't raise it, and bootstrapping is often the smarter move.

→ You don't need to be a millionaire to become an accredited investor — working at a fund or taking a certification course can qualify you.

→ Angel investors can write checks as small as $100 through platforms like crowdfunding sites, angel syndicates, and groups like Hustle Fund's Angel Squad.

→ Founders of color get asked "why won't you fail" while their counterparts get asked "how big is your vision" — know this bias exists and come prepared with hard numbers.

→ If the Latino community were its own economy, it would be the third largest in the world. The opportunity in this space is massive!

→ Imposter syndrome is normal. Belonging doesn't require certainty; it requires showing up.

CONNECT WITH LOLITA:

Website: lolitataub.co 

Instagram: https://instagram.com/lolitatatub 

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/

FOLLOW YO QUIERO DINERO:

Instagram: https://www.instagram.com/yoquierodineropodcast

YouTube: https://www.youtube.com/@yoquierodineropodcast

TikTok: https://www.tiktok.com/@yoquierodineropodcast

Facebook: https://www.facebook.com/yoquierodineropodcast

Website: https://yoquierodineropodcast.com

This episode was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.

I've ghosted y'all, and I need to apologize — because it wasn't intentional, and we need to talk about why. For years I shared everything: the brand deals, the $144K year that replaced my corporate paycheck, all of it. But after crossing a quarter million in revenue, I got quiet. In this episode I'm breaking down why success got harder to talk about than struggle, the family side-comments that made me want to shrink, and why I'm committing to radical, responsible transparency from here on out — revenue AND expenses, wins AND costs.

WE GET INTO:

00:01 The Ghosting Confession

02:20 The Accidental Business Origin (2019)

04:49 Celebrating Early Wins: The $144K Milestone

07:14 From $125 to $50K Brand Deals

09:37 The Discomfort of Outgrowing Her Old Self

10:21 Fear of Becoming Unrelatable

12:44 Struggle vs. Success in Latino Community Narratives

15:08 Family Side Comments and Feeling Like an Outsider

17:25 Committing to Radical Transparency

19:40 Why Latina Wealth Visibility Matters

21:54 Hope Over Guarantee: What This Show Is For

24:22 Honoring Every Version of Herself

26:48 Reconnecting With Her New Self as a Mom

29:10 Outro: Create & Cultivate Festival + Sign Off

KEY TAKEAWAYS:

→ Making the commitment to radical, responsible transparency — sharing the expenses and real costs behind every revenue win, not just the headline number

→ My financial arc: $144K in 2020 to $500K/year for the past four years and the first millionaire in my family

→ The bigger my numbers got, the quieter I became because I was afraid of seeming unrelatable or being judged by family

→ The real emotional cost of success: strained family dynamics, side comments, and imposter syndrome

→ Why hiding wins is a disservice to the community and keeps success feeling out of reach

→ A personal reflection on postpartum, my book tour, and my first year as a mom

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com 

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/ 

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/ 

FOLLOW YO QUIERO DINERO:

📸 Instagram: https://www.instagram.com/yoquierodineropodcast 

🎥 YouTube: https://www.youtube.com/@yoquierodineropodcast 

🎵 TikTok: https://www.tiktok.com/@yoquierodineropodcast 

Hosted on Acast. See acast.com/privacy for more information.

This week on Yo Quiero Dinero I sat down with Leslie Priscilla, a Parent Coach, founder of Latinx Parenting, and author of the brand-new book CHANCLA: Healing Our Families, Ourselves, and Our Culture. Together we talk about the things that aren’t always so easy when it comes Latino parenting: the good, the bad, and la chancla itself. We're getting into intergenerational trauma, why "gentle parenting" content ignores the reality Latina moms actually live in, what reparenting really looks like day to day, and how the money scarcity messaging we grew up with shapes our kids for life. Don’t sleep on this one! 

WE GET INTO:

1:13 Latino Parenting & Breaking Cycles

2:15 Leslie’s Parenting Journey

6:58 Parenting with Compassion Under Pressure

18:11 Why La Chancla? Reclaiming a Cultural Symbol

24:51 Setting Boundaries in Multigenerational Families

35:36 Reparenting Yourself

44:39 Healing When Parents Won’t Take Accountability

45:39 Scarcity, Money & Self-Worth

49:15 Raising Kids to Question Authority

56:46 Building Self-Worth & Emotional Safety

1:03:28 A New Vision for Latino Family Healing

1:07:22 Where to Find Leslie & the Book

KEY TAKEAWAYS: 

→ All behavior (yours and your kid's) is a strategy to meet a need and reframing "bad behavior" this way changes everything.

→ Reclaiming la chancla means aiming it at the systems (patriarchy, capitalism, white supremacy, harmful religious dogma) instead of at your kids.

→ Reparenting isn't about indulging your inner child; it's a disciplined practice of asking "what would be loving right now?"

→ You can't control how your parents or grandparents react to you parenting differently — but you can still do it differently.

→ Scarcity language ("we don't have money") shapes a kid's relationship to money and self-worth long into adulthood.

→ Respect ≠ obedience. Teaching kids to question authority is a survival skill, not disrespect.

CONNECT WITH LESLIE:

– Latinx Parenting: https://latinxparenting.org

– Buy the book: https://latinxparenting.org/chancla-book/ 

– Follow Leslie on Instagram: https://www.instagram.com/latinxparenting 

TAKE THE NEXT STEP WITH YO QUIERO DINERO:

📕 Get the book, Financially Lit!: https://financiallylitbook.com

💸 Download the FREE Dinero Guide: https://courses.yoquierodineropodcast.com/

💬 Book a free Money Call: https://yoquierodineropodcast.com/links/

FOLLOW YO QUIERO DINERO:

Instagram: https://www.instagram.com/yoquierodineropodcast

YouTube: https://www.youtube.com/@yoquierodineropodcast

TikTok: https://www.tiktok.com/@yoquierodineropodcast

Website: https://yoquierodineropodcast.com

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting. 

Hosted on Acast. See acast.com/privacy for more information.