Hey Bestie 🤍🫶
If you watched the last episode or you’ve been tuning into my content, you know I’m all about unselfish content — but today, we’re talking about unselfish selling and how the two actually come from the same place. I’m currently in a soft launch (July 2025 vibes), and I figured this would be the perfect time to give you the real behind-the-scenes on what it actually looks like to launch a course that connects, converts, and doesn’t make people roll their eyes.

This episode is a mix of storytelling, live lessons, and strategy — no gatekeeping, just real tea from the trenches. If you're planning to launch your own digital product or you’ve been side-eyeing the course world wondering if it’s still worth it... this one’s for you. 💻

🖊 WHAT WE'RE COVERING: 

• Why courses have been getting canceled on social media — and why that’s kind of fair
• The exact numbers from my soft launch: 50+ sales in 2 days, 80+ in 6 days, $8K+ in revenue
• What I focused on to make the course actually valuable — content, structure, delivery
• My IG-first marketing approach: what worked, what surprised me, and what I’d do differently
• A breakdown of the entertaining vs. inspirational vs. educational content angle
• How I built trust and prepped my audience before launch without being annoying
• Lessons in selling through serving (and why your offer isn’t about you — it’s about them)
• Tangible tips for building and launching your own digital product in 2025

If you’re in your course era, or even just thinking about it, this episode is your permission slip to do it ethically and intentionally — while still getting paid. 💸 Let’s normalize launching without scamming, shall we?

LET'S YAP:

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welcome to DAY 1 of your It Girl Content Rebrand!!! the first assignment: deep diving into SELFISH vs. UNSELFISH CONTENT. if you’re making vlogs, GRWMs, or “come with me” style content and wondering why it’s not growing your brand or building a real community, this one’s for you. you’ll learn the difference between selfish vs. unselfish content, and how to instantly elevate your lifestyle videos so they actually make people feel something.

✨ THE NOTES: 

we’ve lost the plot with lifestyle content — it’s cute, but not always meaningful.

• selfish content = narrating your life without a story or point.
• unselfish content = still about you, but for your audience.
• a framework to help you turn a selfish vlog into a cohesive, engaging, and unselfish vlog
• the content angles
  • entertaining – funny, chaotic, engaging
  • educational – tips, takeaways, what you’ve learned
  • inspirational – shift a mindset or share a powerful moment

📌MENTIONED IN THIS EPISODE: 

NOW LIVE: The Unselfish Content™ Guide — visual examples + deeper breakdowns + actionable frameworks: OPT IN 

unselfish vlog example: @InspiredMediaCo

Have you ever wondered what goes on behind-the-scenes your favorite brands? Strategy, product, influencer marketing, how to get noticed by them? In today’s episode we have a veryyyyy special guest, Kira Jackson, the chief brand officer at Set Active (yeahhhh SET ACTIVE!!!!), breaking the fourth wall and revealing it all for us to learn from. Whether you’re a founder or business owner wanting to stand out from the noise of socials or a creator who has a dream brand that you'd would luv to work with, we’re getting INTO ITTTTT! 

• the BTS of brand strategy for Set Active 
• influencer marketing (what they look for when working with influencers) 
• angel investing 
• work-life balance as a working mom 

 🤍 CONNECT WITH KIRA

Instagram @kiramackenzie) 

TikTok (@kiramackenz) 

✨LET'S YAP 

Instagram (@inspiredmediaco)

 TikTok (@inspiredmediaco)

🔗RESOURCES 

Free Lifestyle Pillar Guide 

Free Notion Content Calendar

SOCIAL STAND OUT 2.0: the social strategy blueprint 

🛒SHOP 

Fave content tools 

Fave lifestyle recs 

Today’s guest is extra, extraaaa special – literally the collab I’ve been counting down the days for! We’re sitting down with the founder of Busy Blooming, Tess, to talk about her journey from corporate 9-5 to full-time content creator and business owner. We’re ✨unpacking ✨ alllllll the social media tea on: 

• Tess’ journey: from corporate marketing to running Busy Blooming & being a full-time creator
• Social media advice that needs to goooo (spoiler: you don’t need to post 6x a day to be successful)
• The biggest mistakes creators make & how to avoid them
• Starting a YouTube channel? Tess breaks it all down step by step
• Managing YouTube vs. short-form content & workflow hacks
• The reality of being a content strategist – the behind-the-scenes, struggles, and sustainability 
• Sharing "edu" content without feeling ick

And as Tess always says EMBRACE. THE. CRINGE. (it's giving IT GIRL ENERGYYYYYY) <3 

Connect with Tess: 

Instagram: @tessbarclay

TikTok: @tess.barclay

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Free Lifestyle Pillar Guide

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

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Fave content + life recs

The episode you’ve all been waiting for: Signature STYLE Series! This episode is your step-by-step guide to crafting a series that you’ll be KNOWN for (well at least one way to do it). And trust me, the “STYLE” part? It’s everything!!!! So allow me to be your social media strategist for a day: 

Why This Works (Receipts Inside 👀)

What happened when my clients started their own: 

• Client A: Brand deal booked after just 5 episodes + increased engagement + increased website traffic 
• Client B: 40K+ followers in 3 days
• Client C: From 40K views to 400K+ on her SSS
• Client D: A 5.5M views viral hit from 2023 that’s still performing stronggggg in 2025

How to Build your Signature Style Series

• Creating content around YOUR life, not changing your life for content
• Intentional Inspiration
• Focusing on YOUR style (editing, catchphrases, music, fonts—your signature elements).
• Examples of signature style series
• Quick tips to get you into ✨production mode✨

Signature Styles Series has become one of my favorite parts of working with creators and business owners on their socials. Now, if you''re inspired to started your own: DM me on ig/tiktok and keep me updated on your progress! I LUVVVV seeing your SSS success stories, and who knows, maybe I’ll feature yours next <333

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Free Lifestyle Pillar Guide

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

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Fave content + life recs

the creator economy is worth $250 BILLION dollars, so it’s safe to say THERE IS MONEY TO BE MADE, but let’s be soooo for real about the other side of “making a lot of money” as a creator (or should i say creator CEO). this episode is part 2 of the raw, unfiltered lessons from scaling to half a million dollars as a creator ceo. here’s what i wish i knew:

1. you won’t always get the recognition you think you deserve—keep going anyway

2. hustle is addicting, just bc something is “familiar” to do, doesn’t mean it’s the best way to do something.

3. it’s one thing to make money, it’s another to manage it: your mind needs to catch up to your bank account

4. there’s a lot of waiting

5. don’t rely on brand deals

6. people-pleasing will hold you back

7. taxes are actually the worse thing ever (i cried)

8. success may not feel like what you imagined

9. cultural expectations around money make things complicated

10. grit is IT!!!

LET'S YAP:

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TikTok @inspiredmediaco

RESOURCES:

Free Lifestyle Pillar Guide

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my most nerve-wracking, shaking in my boots, i'm sweatinggggg episode, but i'm finally ready to share: 

after 3 years, i hit 100K followers on tiktok (now almost 100K on ig) 

in less than 2 years, i hit 6 figures

in 2024, i made 1/2 million dollars

in january this year, i made $70K

in 14 days i launched my podcast (now: 70K+ downloads)

success in your 20’s is a balancing act: enjoy your youth but also take advantage of it. this episode will be part 1 on the lessons i learned through success milestones, money milestones, growth, and what it REALLY took to get here. not just the "everyone can do this!!" narrative, but the real, raw, vulnerable, hard conversations on success and how at 25 years old i was an am able to build a successful online business and a life that 10 year old me only dreamed of. i've been holding off talk about money and success bc in all honestly, most conversations give me the ick, most conversations are all about the flashy numbers, but lack TRUTH and SUBSTANCE. so my goal in sharing these wins is to offer that to you: to hopefully inspire, show you what's possible, but also to create a space where these conversations are OKAY TO HAVE. and lastly, my "top secret", i give this all to God: He is my co-founder, my partner, my #1 mentor, it is through Him all biggest, wildest, most ambitious dreams are possible no matter where you come from, no matter what stats are against you, no matter how impossible it seems, there is NO WASTED POTENTIAL when we are fulfilling His purpose. i blessed and honored you're here <3 

p.s if ANY of this resonated with you, i would LUV to know your feedback, experience, thoughts on here, ig, tt, whatever feels best for you!!! 

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Free Lifestyle Pillar Guide

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

Join the waitlist for Social Media Management

Join the Waitlist for 1:1 Social Strategy Coaching

SHOP (affiliate link) :

Fave content + life recs

HAPPY VALENTINES DAY (well almost) ❤️‍🔥  and since my luv language is roasting you LOL, i thought it would only be fitting if that’s what we dedicated today’s post to be: a little tough luv for the toxic habits that might be holding you BACK! we’re calling it out so you can move forward with clarity.

• saying "just coming on here"—own your presence.
• quit apologizing for your looks—we literallyyyy didn’t even notice, and even if we do…more engagement helloooo
• don’t give up after one try—just bc it didn't work the first time, DOES NOT mean your ideas aren't worth trying AGAIN.
• stop assuming people “already know” something—they don’t, meet us where WE are.
• more value ≠ more valuable—sometimes simplicity is best.
• trying too many new things = let’s not confused distraction with experimentation.
• going wide instead of deep—there’s a difference between being multi-faceted vs. being chaotic.
• boundaries fuel creativity, not kill it.
• create with intention—let's talk about having REAL goals to set up your socials for the LONNNNNG game. you know what to do to get more views, but does it ACTUALLY align with you?

feeling called out? GOOD. that means you’re self-aware enough to fix it. you have more control than you think, so focus on what is in your hands—your habits, persistence, and mindset. if this hit home, send it to a bestie who needs a luving roast and if you had a big takeaway, dm me on IG or email me—i would LUV to it hear it <3 

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Free Lifestyle Pillar Guide

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

Pre-Book your 1:1 Social Strategy Intensive

Join the Waitlist: Apply for Social Media Management 

Join the Waitlist for 1:1 Social Strategy Coaching

SHOP (affiliate link) :

Fave content + life recs

so you wanna leverage your lifestyle and personality in you content? PPEERRIODDDDD. in this episode we’re talking through tangible ways to create YOU-CODED content that resonates with your audience.

Episode Breakdown:

• Mindset First: Your brand isn’t just about you. Focus on the impact you want to make and the bigger picture beyond your own goals.
• Lifestyle Content That Hits: Stop making “selfish” vlogs that are just about you—invite your audience in with storytelling, conflict, and context that keeps them wanting MORE and allows us to connect with you <3
• Set Intentional Goals: Think beyond going viral. Use lifestyle content to grow your brand, flex your creativity, and nurture with your audience.
• Methods: Create memorable catchphrases, use unique branding elements that showcase YOUR personal style, and catch the influencer accent.

lifestyle content isn’t just about showing your life—it’s a way to connect, inspire, and share multiple sides of who you are authentically <3

send this to a bestie, and of course I’d LUVVVV to hear your thoughts, notes, wins, whatever on IG + TT @inspiredmediaco <3

LET'S YAP:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

Social Media Management Application 

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Fave content + life recs

say it with me: in 2025 we are ONLY ACCEPTING IT GIRL BEHAVIOR💅. buuuuut we cannot build that up without TAKING OUT THE TRASH so in this episode we’re going through the main social media “practices, habits, tips” (and some lifestyle as well) that DID NOT make the cut on the IT GIRL AGENDA as well as the farrrrr better alternatives🤌✨✨

my verse of the year to you:

Psalm 65:11

11 You crown the year with a bountiful harvest;

even the hard pathways overflow with abundance.

i hope this year is so nourishing, fun, exciting, and progressively challenging for you. 2025 is ours and as always i’m so happy you’re here <3

what’s next:

tune into the IT GIRL AGENDA episode where we are step-by-step planning the new year together (11 min)

browse my fave content/lifestyle recs

THOUGHTS? FEEDBACK? WINS? LET’S YAP ABOUT IT:

Instagram @inspiredmedico

TikTok @inspiredmediaco

RESOURCES:

Opt into SOCIAL STAND OUT 2.0: the social strategy blueprint

Pre-Book your 1:1 Social Strategy Intensive

Join the Waitlist for 1:1 Social Strategy Coaching

Join the Waitlist for Social Media Management