🎧 What We Talk About

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Inside This Episode

After This Episode You'll...

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okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass?

this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build your brand, and open doors you didn’t even know existed.

storytime, strategy, mindset… it’s all in here.

• the POWER of a Lifestyle Pillar™ in your content strategy 

• see your everyday habits, quirks, isms, as strategy

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In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way.

🎉🎉A huge, pinch me, special thank you to today's sponsor Adobe Digital Academy aka your new favorite content tool box (trainings, courses, tutorials, certifications). Next time you wanna doom scroll, browse Adobe Digital Academy on Coursera, LinkedIn Learning, and YouTube instead. #AdobePartner

• The difference between self-managing vs signing with a talent manager

• Understand how brand deals actually work behind the scenes

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Most creators:

• Focus on the idea instead of execution

And that’s why their series never takes off.

You’ll learn:

• The 4 ingredients every strong Signature Style Series™ needs

If you want content that looks, feels, and sounds like YOU.

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🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off.

1. PICK YOUR PLANNING PLATFORM

2. CHOOSE YOUR POSTING CADENCE

3. DEFINE 3 TO 5 CONTENT PILLARS

4. BRAINSTORM WITH STRATEGY

5. BATCH & EXECUTE

You are the CEO of your brand, not just a creator and it's time to start acting like it! 

Consistency becomes effortless once it’s built into your routine

Break a leg, bestie 💋

Podcast EP mentioned: The Lifestyle pillar 

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Last month, I hit $1,000,000 in sales in 1 year + 1 week.

Not by December 31.
One week later.

And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of being a creator, founder, and entrepreneur) and the MINDSET (becoming the person who can handle it and truly build financial abundance). *Not financial advice, please speak to a professional!

Tools mentioned

• Sofi-HYSA
• GHL-my CRM system (affiliate link)-try GHL for free for 30 days 
• Gusto-Payroll software

🎧What to watch next? THE 2026 IT GIRL AGENDA

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• FREE LIFESTYLE PILLAR™
• SIGNATURE STYLE SERIES™
• UNSELFISH CONTENT™
• SOCIAL STAND OUT 2.0

SERVICES

• APPLY FOR SMM SERVICES
• APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA
• BOOK YOUR 1:1 INTENSIVE EXPERIENCE

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• shopmy 
• amazon sf

Hey bestie 🤍
Today we’re breaking down the very loud conversation around 2026 being “the era of value” and the rise of the so-called intellectual influencer. Spoiler: this isn’t new, but there is something important to learn from it.

• Value isn’t trending, it’s returning
Educators, strategists, and thought-leaders have always existed. What’s changing is what people are paying attention to.

• Your algorithm shapes your mindset
What you consume influences what you create. If your feed is all entertainment, you might miss the creators who are building depth and longevity.

• Audiences are more aware than ever
People can spot clickbait and shallow content quickly. As more creators and consumers focus on wellness, growth, and the future, educational and thoughtful content feels more aligned.

• Community over clout
Instead of asking “How do I get more views?” try “How do I increase my impact?” Depth builds trust. Trust builds longevity.

• What counts as valuable content?
Value can look like:

Educating

Entertaining

Inspiring

Every piece of content should have a clear goal, whether that’s teaching something new, making someone laugh, or helping them feel seen.

• Depth is available to every niche
Even lifestyle, fashion, and beauty creators can go deeper through values, opinions, and real conversations. Substance is what makes content memorable.

Before you post your next piece of content, ask yourself:
How can I make my audience’s life, brand, business, or mindset just 1% better today?

That’s the real formula for social media success in 2026.

LET'S YAP:

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RESOURCES:

Free Lifestyle Pillar Guide

Click to browse all the social strategy digital resources 

SHOP (affiliate link) :

Fave content + life recs: ShopMy

Fave content + life recs: Amazon Storefront

If you’ve ever downloaded a content calendar, tried to follow someone else’s posting routine, or felt overwhelmed by all the “you should be doing this” advice… this episode is for you.

In this solo episode, we break down how to DIY your own content plan so you’re creating with clarity, confidence, and intention, not chaos, burnout, or algorithm anxiety.

• The difference between a content plan vs a content strategy and why confusing the two keeps creators stuck
• Why creating for the algorithm sets you up for inconsistency and frustration
• How to choose a sustainable posting cadence you can actually maintain
• What content pillars really are (and why “educate, inspire, entertain” isn’t it)
• How to build a simple weekly content schedule that removes decision fatigue
• How to review your content monthly and pivot intentionally using real data
• The difference between your creative brain vs CEO brain and when to let each one lead
• Why repetition is not boring, it’s strategic
• How to lean into what’s working instead of constantly chasing new ideas

👉 FREE Notion Content Calendar 
👉LISTEN NEXT: IT GIRL AGENDA podcast episode (planning the new year together) 
👉 Digital blueprints to craft your social strategy

Welcome to the first episode of the Inspired Media Podcast of 2026 🤍
We’re kicking off the year with our annual tradition: creating your IT GIRL AGENDA!!!!

2026 isn’t about burning everything down or starting from scratch.
This is a refinement year. We’re building on what already works, learning from 2025, and stepping into a more intentional version of ourselves.

In this episode, I walk you through my updated It Girl Agenda framework so you can plan the year without overwhelming yourself.

• Why you should plan for the year but focus on the quarter
• How to do a real audit of 2025 (results and feelings)
• The four categories every It Girl Agenda needs
• Why identity matters more than goals
• How to set one focused goal per category without burnout
• A simple system to stay consistent all year

Rule #1: Plan the year, but hyper focus on the quarter

Step 1: The Audit
Review your calendar, camera roll, finances, and notes
Audit how things felt, not just what happened

Step 2: Set goals in four categories
Business
Socials
Finances
Personal

Step 3: Identity first
Start with “I’m the type of person who…”
Goals follow identity, not the other way around

Step 4: One goal per category
Attach one to two realistic weekly action items

Your value is not defined by what you accomplished in 2025.
Ambition is honorable. Wanting more is honorable. Planning is honorable.

But the pressure doesn’t have to come from you.

Give it to God and let 2026 show you how good it can be.

• Film yourself creating your It Girl Agenda in January
• Make a phone folder titled “2026” for ideas, milestones, and memories
• Share this episode with a friend who needs a fresh start

Save this episode, send it to your people, and tag me when you’re creating your It Girl Agenda so I can hype you up 🤍

Holiday sale details + breakdown in here: In this episode, I’m breaking down what it actually means to build a personal brand in 2026 without chasing trends, niches, or virality. If you’re entering a new era, planning a rebrand, or craving clarity, this episode is your Personal Brand Starter Pack.

What a personal brand really is (and what it’s not)

Why followers and views don’t equal trust or impact

How to stop copying what everyone else is doing and start building something that feels like you

You-Coded Content™ – how you say something matters more than what you say

Unselfish Content™ – lifestyle content that invites people in instead of showing off

Signature Style Series™ – repeatable formats and visual cues that build recognition

Lifestyle Pillar™ – the subtle details that make your brand memorable

Passion + Purpose – building from intention, not validation

Scalability – creating a brand that supports where you’re actually going

It Girl Mentality – taking action from confidence, not comparison

A personal brand isn’t built by following rules. It’s built by knowing who you are, how you want people to feel, and showing up consistently from that place. When your foundation is clear, every content decision gets easier.

I have a TONNNNNN of free resources but if you were looking for something a little extra, we're on the last days of the holiday sale 2025.

✨ Discounts on:

3 for 30% off bundles on:

•  Unselfish Content™
• Signature Style Series™
• Social Stand Out
• YOU-CODED Minimind (Backstage edition)

And 15% off standalone 

The sale ends December 31st.
Last 3 days of the sale are live: Gift your brand something that will give back <3

Let’s make 2026 the “I can’t believe I did that” year, not the “I should have” year 🤍