Busy Blooming with Tess Barclay

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social

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➡️ CONNECT WITH ALYSSA

Instagram: https://www.instagram.com/inspiredmediaco

TikTok: https://www.tiktok.com/inspiredmediaco

Join the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home

Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link

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🎧 LISTEN ON THE BB PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

📥 TODAY'S SPONSOR

The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

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⏱️ CHAPTERS & TIME STAMPS

00:00 Intro & sponsor

03:42 - What Is YOU-CODED CONTENT® Content Strategy?

05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise

08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials)

12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics

15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators

18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension

22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts

25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic

27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand

32:31 - How to Attract High-Paying Clients Without Going Viral

36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth)

40:00 - Social Media Predictions: What Formats & Strategies Will Last

41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust

48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites

51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium

53:33 - Overcoming the Fear of Failure & Perfectionism

56:30 - Where to Find Alyssa & Outro

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🔗 LINKS

Busy Blooming HQ: tess.fyi/hq-yt

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediatips #contentcreation

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!!

Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

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⏱️ CHAPTERS & TIME STAMPS

00:00 – Introduction & my credentials (lol)

03:37 – How much money do creators make?

09:41 – How much was your biggest brands deal?

11:56 – How much should creators charge for brand deals?

15:50 – How to actually get brand deals

17:20 – How much to make before quitting 9-5?

19:18 – What is the fakest part of the influencer industry?

20:24 – Have you ever had unstable income?

24:49 – What do you do when a brand deal flops?

28:17 – Do creators ever panic about low views?

29:32 – Are all influencer friendships fake?

30:13 -- Are influencer events actually fun?

32:45 – Who Works at Busy Blooming and what's it like working with your husband?

37:35 – How much do you actually work every week?

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🔗 LINKS

Busy Blooming HQ: tess.fyi/hq-yt

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#branddeals #influencers #socialmediatips

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack!
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261

00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following?

#youtubetips #youtubemonetization #youtubegrowth

Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting!

Time stamps

0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions
Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more!

The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261

➡️ FOLLOW BEC
Instagram: @becstewart__
TikTok: @becstewart__
YouTube & Podcast: @becstewart__
The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING)

🎧 LISTEN ON THE PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR
Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!)
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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & sponsor
02:55 Welcome Bec to the office!
03:28 Losing her Instagram account at Coachella
06:39 Starting completely from scratch
07:08 The walking pad video that hit 40 million views
08:23 How the Future You series took her from 100K to 300K
10:00 Why social media isn't actually oversaturated
13:30 The biggest mistake: copying what works for other creators
16:01 Letting your content evolve as you evolve
19:15 Why vulnerability builds authority instead of hurting it
21:16 From influencer to founder: building The Habit Tracker
24:00 Turning a Pinterest template into a real business
27:08 Hiring help and learning to outsource
28:07 Why every piece of content needs a tangible takeaway
29:31 Where to start if you want to build better habits
33:57 Outro
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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay
Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://instagram.com/busybloomingg
Tess IG → https://instagram.com/tessbarclay
TikTok → https://tiktok/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#contentcreation #socialmedia #instagram

Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!!

Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

#socialmediaadvice #contentcreation

Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!!

00:00 Intro

1:29 Ad break: My favourite tool to build your brand on YouTube

3:18 How Claude is changing Instagram & TikTok

6:20 The 3 things working to AI-proof your content in 2026

7:07 Instagram &Youtube's response to get ahead of this

11:19 The good news: Small followings & personal brands are IN

13:14 The new Instagram & TikTok strategy is starting a podcast

16:46 Headline: YouTube's new AI assistant

18:45 Content idea of the week: 3 things I do after the trend ended

19:55 Voice-note: What to do when you're stuck on TikTok

24:55 Weekly win: 6 month reflection for the rest of 2026 content

Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!!
⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content

Gamma: https://gam.link/TessBarclay
https://www.busyblooming.ca/hq

It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!!

• 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding?

➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE!

Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd

00:00 Intro

4:18 How social media advice affects creators: Confidence, crash-outs & comparison

8:41 How social media advice affects creators: You need to "let the concrete dry"

12:53 Social media news: Adam Mosseri launches custom Instagram algorithm

17:40 Weekly wins: I'm starting a new podcast & HQ changes

20:50 Content idea & trend: "Media Diet" carousel

22:10 Trending topic to create about this week: Knicks & celebrities at the games

24:24 I went to an influencer event last night lol

Join Busy Blooming HQ: tess.fyi/hq-yt