Busy Blooming with Tess Barclay

Today we're unpacking the most unfiltered mindset we all need to make millions through our businesses without needing millions of followers and we have THE Gabrielle Scout in the Busy Blooming office today (AHH!) ✨ We're talking mental health building your vision, the power of podcasting, the messy behind-the-scenes of pivoting and MORE!!

📥 SPONSOR

Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

🔗 CONNECT WITH SCOUT

Instagram: https://www.instagram.com/gabriellescoutmaio

Scout’s Agency: https://scoutsagency.com

Scout’s Agency on Instagram: https://www.instagram.com/scoutsagency

REVUE newsletter (Substack): https://revuewoman.substack.com

REVUE magazine on Instagram: https://www.instagram.com/revuewoman

Podcast: REVUE by SCOUT (Apple Podcasts / Spotify)

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⏱️ CHAPTERS & TIME STAMPS

00:00 Intro & Sponsor

03:15 Entrepreneurship is the biggest personal development game

06:05 Detaching your self-worth from views

07:45 Zooming out: Stop letting a bad post ruin your week

09:12 The 300-view TikTok that booked a $10,000 client

10:45 When to push through vs. when to pivot your business

12:15 Knowing when an era is ending (and the pain of walking away)

15:05 The trap of waiting for "alignment" & doing the shit work

16:48 The exact thing you’re afraid to post is your superpower

18:15 The truth about pricing: "Money is not real"

19:35 How to incrementally raise your rates without survival panic

20:40 Why women struggle to talk about money

24:00 Being an ambitious woman & an ambitious mom

26:15 The viral motherhood backlash & lowering the bar

28:10 The duality of motherhood and entrepreneurship

31:05 Making seven figures with only 6,000 Instagram followers

33:00 Why podcast guesting is the ultimate high-ROI PR strategy

36:15 How to turn one podcast interview into weeks of content

39:45 What makes a successful podcast heading into 2027

42:15 Redefining success: Would you rather have followers or revenue?

44:20 Inside The Placement Studio: The new era of podcast tours

47:00 Holding grief, joy, and bipolar disorder with grace

48:40 The uncurated truth behind "glamorous" social media photoshoots

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🔗 BUSY BLOOMING LINKS

Busy Blooming HQ: tess.fyi/hq-yt

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediagrowth #socialmediagrowth

Today we have Alyssa (@InspiredMediaCo.) in the Busy Blooming office! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

🎟️ BUY TICKETS TO THE NYC EVENT ON NOV 5: https://getrella.com/future-of-social

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➡️ CONNECT WITH ALYSSA

Instagram: https://www.instagram.com/inspiredmediaco

TikTok: https://www.tiktok.com/inspiredmediaco

Join the Mini-Mind (use code CREATOR50 for 50% off): https://minimind.inspiredmediaco.com/home

Alyssa's Podcast: https://open.spotify.com/show/5j0ZpvH5pLfzP7Ba5RrRM6?si=srACucltQrO-F1E_kQ-vUA&utm_source=copy-link

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🎧 LISTEN ON THE BB PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

📥 TODAY'S SPONSOR

The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclaybusyblooming09261

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⏱️ CHAPTERS & TIME STAMPS

00:00 Intro & sponsor

03:42 - What Is YOU-CODED CONTENT® Content Strategy?

05:35 - How to Find Your Niche: The "Authentic Brand" T-Chart Exercise

08:28 - What Is a LIFESTYLE PILLAR®? (How to Be Memorable on Socials)

12:09 - Examples of LIFESTYLE PILLAR®: Accessories, Pets & Aesthetics

15:27 - UNSELFISH CONTENT® Strategy for Vlogs & Lifestyle Creators

18:43 - How to Tell Engaging Stories in Vlogs: Creating Conflict & Tension

22:43 - How to Create a SIGNATURE STYLE SERIES® That Converts

25:59 - Trending Formats vs Original Content: The "Big Yellow Text" Epidemic

27:38 - Stop Chasing Views: Growing an Account vs Growing a Brand

32:31 - How to Attract High-Paying Clients Without Going Viral

36:40 - The Future of the Creator Economy (Brand Equity & Digital Wealth)

40:00 - Social Media Predictions: What Formats & Strategies Will Last

41:30 - Are Content Coaches Scammers? Navigating Cringe & Building Trust

48:14 - Creator Business Tech Stack: GoHighLevel vs Traditional Websites

51:00 - Why It’s Not Too Late to Start: Finding Your Core Medium

53:33 - Overcoming the Fear of Failure & Perfectionism

56:30 - Where to Find Alyssa & Outro

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🔗 LINKS

Busy Blooming HQ: tess.fyi/hq-yt

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#socialmediatips #contentcreation

Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!!

Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

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⏱️ CHAPTERS & TIME STAMPS

00:00 – Introduction & my credentials (lol)

03:37 – How much money do creators make?

09:41 – How much was your biggest brands deal?

11:56 – How much should creators charge for brand deals?

15:50 – How to actually get brand deals

17:20 – How much to make before quitting 9-5?

19:18 – What is the fakest part of the influencer industry?

20:24 – Have you ever had unstable income?

24:49 – What do you do when a brand deal flops?

28:17 – Do creators ever panic about low views?

29:32 – Are all influencer friendships fake?

30:13 -- Are influencer events actually fun?

32:45 – Who Works at Busy Blooming and what's it like working with your husband?

37:35 – How much do you actually work every week?

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🔗 LINKS

Busy Blooming HQ: tess.fyi/hq-yt

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#branddeals #influencers #socialmediatips

Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack!
The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261

00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following?

#youtubetips #youtubemonetization #youtubegrowth

Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting!

Time stamps

0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions
Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more!

The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261

➡️ FOLLOW BEC
Instagram: @becstewart__
TikTok: @becstewart__
YouTube & Podcast: @becstewart__
The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING)

🎧 LISTEN ON THE PODCAST
Listen on Apple: https://apple.co/3OsCVEK
Listen on Spotify: http://bit.ly/3CHpmPo
Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR
Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!)
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⏱️ CHAPTERS & TIME STAMPS
00:00 Intro & sponsor
02:55 Welcome Bec to the office!
03:28 Losing her Instagram account at Coachella
06:39 Starting completely from scratch
07:08 The walking pad video that hit 40 million views
08:23 How the Future You series took her from 100K to 300K
10:00 Why social media isn't actually oversaturated
13:30 The biggest mistake: copying what works for other creators
16:01 Letting your content evolve as you evolve
19:15 Why vulnerability builds authority instead of hurting it
21:16 From influencer to founder: building The Habit Tracker
24:00 Turning a Pinterest template into a real business
27:08 Hiring help and learning to outsource
28:07 Why every piece of content needs a tangible takeaway
29:31 Where to start if you want to build better habits
33:57 Outro
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🔗 LINKS
Busy Blooming HQ: tess.fyi/hq-yt
Descript: https://get.descript.com/tess
ClickUp: https://try.web.clickup.com/tess
Riverside: https://riverside.fm/?via=tess-barclay
Rella: https://getrella.com/?via=busyblooming
My content creator essentials: https://www.amazon.com/shop/tessbarclay
My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay
Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

📌 FOLLOW US
Busy Blooming IG → https://instagram.com/busybloomingg
Tess IG → https://instagram.com/tessbarclay
TikTok → https://tiktok/@tess.barclay

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

#contentcreation #socialmedia #instagram

Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!!

Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

#socialmediaadvice #contentcreation

Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!!

00:00 Intro

1:29 Ad break: My favourite tool to build your brand on YouTube

3:18 How Claude is changing Instagram & TikTok

6:20 The 3 things working to AI-proof your content in 2026

7:07 Instagram &Youtube's response to get ahead of this

11:19 The good news: Small followings & personal brands are IN

13:14 The new Instagram & TikTok strategy is starting a podcast

16:46 Headline: YouTube's new AI assistant

18:45 Content idea of the week: 3 things I do after the trend ended

19:55 Voice-note: What to do when you're stuck on TikTok

24:55 Weekly win: 6 month reflection for the rest of 2026 content

Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!!
⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content

Gamma: https://gam.link/TessBarclay
https://www.busyblooming.ca/hq

It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!!

• 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding?

➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming