It's time to CLOCK-IN!! Today we're talking about making money from social media & turning it into your full-time job as a content creator/influencer! In this episode, we're unpacking the 3 mindsets that get in the way that I've seen in my journey and in the 600+ content creator calls I've seen over the years - I'm so excited to unpack, let's go to WORK!!

Check-out Hostinger to build your custom link in bio: https://hostinger.com/tess (Use code: TESS for 10% off!)

CHAPTERS & TIME STAMPS

• 00:00 Intro

• 4:04 The different ways you can make money
• 7:56 Mistake #1: Obsessing over your passions
• 11:43 Mistake #2: Prioritizing what you "feel like" doing
• 13:01 Mistake #3: Thinking like a creator vs. entrepreneur
• 17:25 Content ideas for your TikTok & Instagram this week
• 23:11 Instagram updates: Horizontal video trend & new algorithm
• 26:49 Getting comfortable feeling messy as a creator
• 33:07 My new Instagram strategy for this month (personal brand vs. BB)

#contentcreation #contentcreator #socialmediatips

It's time to CLOCK-IN! Today we're going to work at the Busy Blooming office and unpacking for the week: How to AI/ChatGPT-proof your content strategy, 4 content trends & ideas for your calendar this week, new YouTube platform updates, TikTok ban update/resolution & more! The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! Get started today! https://skl.sh/tessbarclay09251

CHAPTERS & TIME STAMPS

• 00:00 Intro
• 4:51 How to ChatGPT-proof your content strategy
• 14:24 Content trends & ideas
• 21:25 YouTube launched title testing & communities
• 24:40 Instagram removing highlights
• 26:14 TikTok ban resolution
• 27:34 After-hours: Ending Summer 2025 season

It's time to CLOCK-IN!! Today we're unpacking everything that needs to come across your desk this week in the world of social media including the TikTok ban happening this week, content trends & ideas for your content calendar, the mindset you need this week in your content strategy, a mini pop-culture chat about the trending new bachelorette & MORE!!

SPONSOR

• Check out Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it). Right now sign up and get 2 extra months free on annual plans: https://www.storyblocks.com/tessbarclay

CHAPTERS & TIME STAMPS

• 00:00 Intro
• 3:16 Meeting: Content strategy this week
• 7:25 Content trends & ideas this week
• 16:30 Content idea for last week of Summer
• 18:17 TikTok ban update
• 19:56 New TikTok features that launched
• 24:14 New YouTube collab feature
• 27:16 Mini mental health chat
• 30:09 Trending: Taylor Frankie Paul Bachelorette

#contentcreation #socialmedia #contentideas

HAPPY MONDAY! It's time to CLOCK-IN!! Today we're going to be unpacking what's trending this week on Instagram & TikTok, new Instagram features, TikTok ban update, what's new on YouTube, content & trend ideas for the week & MORE! I'm so excited to be back at work with you! We're also going to be discussing that it is your WINNING SEASON on social media!

⏱️ CHAPTERS & TIME STAMPS

• 00:00 Intro
• 2:24 How Fall 2025 is your winning season
• 7:12 Content idea & trends for the week
• 18:38 What's new on Instagram
• 21:27 YouTube news & updates
• 24:08 TikTok ban update & what's working
• 26:12 After hours: Short form summer recap & HQ

🔗 LINKSDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarcl...📌 FOLLOW USBusy Blooming IG →   / busybloomingg  Tess IG →   / tessbarclay  TikTok →   / tess.barclay  🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

#socialmedia #contentcreation #socialmediatips

It's time to get your sh*t TOGETHERRRR as a content creator!! Today we're unpacking 8 of the biggest mindsets & habits that I've learned over my entire career on social media that have changed my life grown my following & income and helped me actually enjoy the journey along the way! 👀 We're unpacking content creation routines, mindsets around being the CEO of your business, getting back in the driver's seat & more! 🎉

📥 SPONSOR

Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 30% off annual plans or 30% off 3 months 💙)

⏱️ CHAPTERS & TIME STAMPS

• 00:00 Intro
• 03:21 You're Not The Exception to The Rule
• 06:06 You Are The CEO, Not An Employee
• 07:23 The biggest way you're setting yourself up to fail
• 11:52 Aim for 80% and Messy Consistency
• 14:55 The 3-Step Simple Content Planning Structure
• 17:07 Treat Everything in Seasons and Projects
• 18:35 Grounding in Your Direction and Your Brand
• 21:44 Deleting Social Media on The Weekends
• 24:04 After hours: Short-form Summer Re-brand Update

🔗 LINKS

• Storyblocks: https://www.storyblocks.com/tessbarclay
• Descript: https://get.descript.com/tess
• ClickUp: https://try.web.clickup.com/tess
• Riverside: https://riverside.fm/?via=tess-barclay
• Rella: https://getrella.com/?via=busyblooming
• My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F

#contentcreation #socialmedia #contentcreatortips

It's time to BUILD YOUR BRAND!! Today we're building out your brand book as a content creator step-by step! To build your brand, check out UpWork ➡️ https://upwork.pxf.io/qzBg2O1!

Today, I’m walking you through how to build your Summer 2025 Brand Book - your content identity, signature styles, brand vibe, weekly schedule, creator voice, profile, and more.

This is the most important part of the SHORT-FORM SUMMER challenge and you’re doing it with me 💅 (The Canva template is waiting for you inside Busy Blooming HQ!!)

👉 This episode is for you if:

•⁠ ⁠You feel like your content doesn’t reflect who you are right now

•⁠ ⁠You want a fresh vibe but don’t know how to organize it

•⁠ ⁠You’re trying to grow without burning out or spiraling

•⁠ ⁠You’re ready to step into your main character creator era

📥 SPONSOR

Use UpWork to build your brand: https://upwork.pxf.io/qzBg2O

TIME STAMPS

00:00 Intro

3:10 Stepping into your new era & cringe

4:26 Content creation mood board

6:42 Creating your world (part 1): Topics, Metaphor & Audience

11:26 Building your creator brand: Values, voice & hot-takes

15:00 Creating your world (part 2): Signature messages

16:44 Branding your profile & bio

19:43 Building your content signature styles

22:57 Signature visual elements in your content

24:37 Creating 3 signature content templates

27:38 Building your mission & legacy

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 LINKS

UpWork: https://www.upwork.com

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

#contentcreator #rebrand #socialmediastrategy

It's time for SHORT-FORM SUMMER RE-BRAND!!! This summer, we're going to re-brand your Instagram & TikTok for July & August 2025 and we're doing it TOGETHER!! ➡️ Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!!

I’ve built out a full 9-week plan to rebrand your social media by September 1st with a content challenge with a content calendar & today’s episode is the kickoff!!

👉 This episode is for you if:

•⁠ ⁠Your not loving your TikTok & Instagram content

•⁠ ⁠You want a fresh start with content creation & need structure

•⁠ ⁠You want to actually grow this summer without burning out

•⁠ ⁠You want to step into a new creator era by September!!

CHAPTERS & TIME STAMPS

00:00 – Intro

03:10 – Why I’m doing this challenge (and the 3 rules to follow)

04:35 – Rule #1: How to build a sustainable content schedule

05:57 – Rule #2: Rebrand your Instagram + TikTok identity

07:35 – Rule #3: Weekly planning sessions for consistent content

08:43 – The 9-week summer content calendar (full breakdown)

10:00 – My exact weekly posting schedule for Instagram & TikTok

12:40 – The mindset shift you need before rebranding

13:30 – Why summer is the best time to grow on social media

14:44 – After Hours: Podcast set-up & HQ marketing lol

17:54 – Inside Busy Blooming HQ: What it is!!

📥 SPONSOR

Start your rebrand with Storyblocks (I use it every week — overlays, green screens, sound effects, ALL of it): https://www.storyblocks.com/tessbarclay

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📌 FOLLOW US

Join Busy Blooming HQ → https://www.busyblooming.ca/hq

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?via=tess-barclay

Rella: https://getrella.com/?via=busyblooming

My content creator essentials: https://www.amazon.com/shop/tessbarclay/list/2BC4A75G9DJ8F

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

#contentcreation #socialmedia #rebrand

We’re diving into one of the most important relationships in my entire life today: me and ChatGPT 😭💻 Try HubSpot’s free AI-powered Marketing Prompt Generator (you’ll love it): https://clickhubspot.com/d74169

I’ve been using AI every single day for over two years now — in my content, my business, my mindset, even my time blocking… and today I’m finally showing you EVERYTHING.

Today I'm giving you a full walkthrough on how to make AI your second brain as a creator, content strategist, and entrepreneur. From planning carousels and managing brand deals to automating your content workflow and building your dream life vision board, we’re going deep on how to use AI (especially ChatGPT - who wrote this 😎) like a personal manager, assistant, coach, editor, strategist & more!

👉 This episode is for you if:

•⁠ ⁠You want to use ChatGPT but don’t know how to start

•⁠ ⁠You’ve been feeling overwhelmed with content creation and want a system

•⁠ ⁠You’re trying to grow on Instagram, TikTok, or YouTube

•⁠ ⁠You want to bring your Pinterest vision board to life in real life

Welcome to the BB office — let’s go to work!!

🎧 LISTEN ON THE PODCAST

Apple: https://apple.co/3OsCVEK

Spotify: http://bit.ly/3CHpmPo

Anywhere else: https://pod.link/1565886767

📥 SPONSOR

Try HubSpot’s free AI Marketing Prompt Generator: https://clickhubspot.com/d74169

⸻

CHAPTERS & TIME STAMPS

00:00 – Intro

02:56 – How I use ChatGPT every day

Part 1: Build Your Vision with ChatGPT

04:21 – Map your dream life & income goals

05:54 – Visualize your ideal work day

06:20 – Why context makes ChatGPT more powerful

Part 2: Use It as a Content & Brand Strategist

06:51 – Build your brand strategy with AI

07:45 – Define your audience, mission & niche

08:15 – Create content pillars & taglines

09:51 – How you want to be known

10:08 – Train ChatGPT with visuals & screenshots

Part 3: Automate Your Workflow

10:49 – Repurpose content into carousels & captions

11:50 – Edit smarter: cut the fluff

13:36 – Write Instagram captions & hashtags with AI

15:08 – Brainstorm hooks, trends & short-form ideas

16:30 – Time-block your week with ChatGPT

17:04 – Write brand deal scripts

17:28 – Save & organize content ideas

18:49 – Use AI for burnout, mindset & mental clarity

22:54 – After hours!! It's okay to feel exhausted as a creator!!

⸻

📌 FOLLOW US

Busy Blooming IG →   / busybloomingg  

Tess IG →   / tessbarclay  

TikTok →   / tess.barclay  

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Riverside: https://riverside.fm/?utm_campaign=ca...

Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸

We're going into a content creator AUDIT & COACHING session together today!! After 600+ calls with creators and influencers over the last 2 years.. 📥 Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

.. and we’re unpacking all of them today. From brand identity to content systems, I’m breaking down the biggest reasons I saw creators from 0-5M followers stop growing — and exactly what to do instead. Let’s get into it. 🧠✨

👉 This episode is for you if:

•⁠ ⁠You’re stuck in a growth rut and feel like your content just isn’t hitting the way it used to

•⁠ ⁠You’re doing all the things — posting, editing, following trends — but you still feel stuck

•⁠ ⁠You want to build something signature and sustainable, not just go viral once and burn out

•⁠ ⁠You’re tired of chaotic content weeks and want a system that actually works for YOU

Welcome to the BB office — let’s go to work 💼

🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

📥 SPONSOR

Get started with Tailor Brands today here: https://tailorbrands.go2cloud.org/aff_c?offer_id=62&aff_id=3305 and you’ll get 35% off LLC plans!

⸻

⏱️ CHAPTERS & TIME STAMPS

00:00 – Intro

03:14 – CATEGORY 1: Mindset & Identity Mistakes

03:45 – Mistake #1: No Clear, Aligned Vision for your BUSINESS

05:40 – Mistake #2: Content Has Passion, But No Purpose

08:25 – Mistake #3: Not Evolving with the Times

10:02 – CATEGORY 2: Brand Strategy Mistakes

10:31 – Mistake #4: Nothing signature about your content

13:06 – Mistake #5: Held Hostage by a Brand You’ve Outgrown

15:21 – Mistake #6: Don’t Know Who You’re Talking To

18:19 – CATEGORY 3: Content Systems

19:30 – Solution: Weekly Themes, Series & Templates That Actually Work

21:27 – Mistake #7: No priorities with content

22:44 – CATEGORY 4: Technical & Packaging Mistakes

23:27 – Mistake #8: Overstimulating Edits

26:20 – Mistake #9: Re-purposing content everywhere

28:03 – Mistake #10: Your Content is Too Inward-Focused

29:54 – AFTER HOURS: Holding Myself Hostage to a Future Version of Me

37:17 – Reminder: You don't need to change to be successful

⸻

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

Today we are going behind the SCENES!! In this episode, I'm unfiltered going through everything behind the scenes of my business & content.. 📥 Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!

.. how I'm re-branding my social media & business in 2025, how I make income & my income streams, who works at Busy Blooming, my 9-5 to full-time entrepreneur journey, sharing my vision board, my goals, how I'm growing on social media & MORE!!

👉 This episode is for you if:

•⁠ ⁠You're curious how I make income as a creator + entrepreneur

•⁠ ⁠You're interested in the behind the scenes of Busy Blooming, my team & content

•⁠ ⁠You want to know my current goals, vision & what I want to do with Busy Blooming & my brand

•⁠ ⁠You want to feel less alone navigating your own brand, business, or dream life!

🎧 LISTEN ON THE PODCAST

Listen on Apple: https://apple.co/3OsCVEK

Listen on Spotify: http://bit.ly/3CHpmPo

Listen anywhere else: https://pod.link/1565886767

🔗 OUR LINKS

Storyblocks: https://www.storyblocks.com/tessbarclay

Descript: https://get.descript.com/tess

ClickUp: https://try.web.clickup.com/tess

Some links in this description are affiliate links, which means we may earn a commission if you choose to sign up—at no extra cost to you!

📥 SPONSOR

Check out Storyblocks at https://www.storyblocks.com/tessbarclay to elevate your content!

⸻

⏱️ CHAPTERS & TIME STAMPS

00:00 – Welcome to WORK!!

03:45 – My Journey: University, Early 20s Hustle 9-5 in Toronto

04:40 – My Corporate Girlie Era & Dreaming of YouTube

06:00 – Starting 9-to-5 Vlogs While at my 9-5

06:40 – How Busy Blooming started from a FB group

07:36 – Quitting My 9-to-5 at 25: The Messy Truth & Pivots

08:20 – Busy Blooming Today: Mission, Vision & The Podcast as its Heart

09:25 – HUGE ANNOUNCEMENT: Introducing Busy Blooming HQ!

10:26 – My Income Streams & What I'm changing about my business/content

15:02 – Meet the Busy Blooming Team! (Including My Husband, Storm!)

20:16 – My Current Weekly Priorities & Workflow

22:30 – My Unfiltered Vision for Busy Blooming & My Personal Brand

35:22 – My Current Content Strategy Deep Dive (Instagram, YouTube/Podcast & New Setup!)

43:38 – AFTER HOURS: More on Busy Blooming HQ + Q&A

50:32 – Q&A: The Real Story of Quitting My 9-to-5 & Early Financial Struggles

56:20 – My Goals Now: Redefining Success

01:01:40 – Q&A: How I Schedule My Time & Habits I Treat Like Medicine

⸻

📌 FOLLOW US

Busy Blooming IG → https://www.instagram.com/busybloomingg/

Tess IG → https://www.instagram.com/tessbarclay/

TikTok → https://www.tiktok.com/@tess.barclay

🛍️ Shop templates, merch & more: https://www.busyblooming.ca/shop

#ContentCreation #9to5 #podcast